Grow Your Business Using Social Media
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Learn how businesses are using popular social media tools like Twitter, Facebook, LinkedIn and YouTube for online promotion. A presentation given for the Derby Chamber of Commerce on behalf of Wichita Area Technical College.
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Grow Your Business Using Social Media
- 1. Social Media for Businesses Grow your business using social media
- 2. What is Social Media
- 3. Boone Oakley on YouTube
- 4. @52Teas on Twitter Our @52teas account on Twitter has single-handedly saved this business from extinction. Prior to Twitter we shipped one to two packages of our custom, hand-crafted artisan tea blends every 2-3 weeks. We are currently shipping 40-50 parcels a week on average to all parts of the US and Canada, Germany, UK, Australia, and the Netherlands.
- 5. Social Media Stats 300 Millions Users ? Millions 1min = 10 hrs 20 Millions Users 47 Millions Users
- 6. New Era of Marketing Traditional Media New Media ● TV ● Immediate interaction ● Radio & Feedback ● Print ● Data driven ● Direct Mail ● Practically real-time ● Self produced media 'Broadcast' ● Relationships
- 7. New Era of Marketing ● @Garyvee spent 1800 1700 $7,500 via three 1600 marketing / 1400 1200 advertising 1000 channels. 800 600 ● Then Tweeted, for 400 300 free and got 1,700 240 200 170 orders in 48 0 Billboard Radio Direct Mail Twitter hours.
- 8. Brand & Reputation Management Every day, people discuss your personal and corporate reputations on blogs, forums, and websites. This kind of transparency requires new reputation management skills.
- 9. Social Media Strategy What are your Goals Who is your Audience What is your Approach = Social Media Initiatives
- 10. User name or Vanity URL
- 11. Social Media Tools Learning tools can be easy. Earning someone's trust, maintaining credibility, creating a sense of belonging to a community can be harder. It can take time to build your reputation on social media sites.
- 12. LinkedIn ● Personal or Company ● Job Seekers ● Employers ● Belong to groups ● Discussions, Q&A ● Recommendations ● Video
- 13. LinkedIn
- 14. YouTube ● Watch/Share/Comment ● Embed into your site ● Record real-time ● Product Reviews ● Promote your business ● Advertise http://www.youtube.com/wichitabootcamp
- 16. Pages, Groups, Profiles ● Pages = public figure, business, or brand ● Groups = your personal Facebook experience ● Profiles = personal page
- 17. Facebook Ads ● Like Google AdWords ● Content Ads ● Event or Fan Page Ads ● CPC or CPM
- 18. Facebook Fan Box The Fan Box is a social widget that allows Facebook Page owners to attract and gain Facebook fans from their own website.
- 19. Twitter ● Like a blog, 140 characters ● Like Facebook status updates ● Like instant messaging ● Like world wide chatroom
- 20. Getting Started With Twitter ● Create your Twitter account ● Add your logo or photo ● Add your bio and link to website ● Build your network ● Engage your community ● Track and analyze results
- 22. Build Your Network ● Address book ● Top followers ● Follow other peoples followers ● Search.Twitter.Com for your interests ● Follow people who follow you
- 24. Save Your Favorites ● Fav the nice things said about you ● Great list of 3rd party references for your company
- 25. Give people a reason to follow you Publish things that fit within your brand, but that are also interesting and helpful to your audience.
- 27. Tools rd Twitter's open API allows for 3 party applications Blog Twitter
Editor's Notes
- This is the meat and potatoes of Twitter.
- Start Discussions. Have Conversations. Don't just broadcast.