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Ohio Web Leaders: Social Media for Non Profit Groups
- 2. Social Media & Haiti
- 4. Using Social Media Nonprofit and not-for-profit organizations use social media for a number of different purposes:
- 8. Using Social Media Step 1: Initiate the conversation with supporters
- 9. Initiate the Conversation The American Red Cross uses Twitter to update volunteers about global disasters in real time
- 10. Initiate the Conversation UNICEF uses Facebook to connect with people who are looking for jobs and volunteer opportunities
- 11. Initiate the Conversation LinkedIn allows businesses and organizations to add a “badge” showing their support for nonprofits
- 12. Connect with Your Supporters Providing new content for your supporters to digest keeps the conversation going
- 13. Connect with Your Supporters Blogs are an excellent platform for nonprofits to generate content and promote their agendas to a global audience
- 14. Connect with Your Supporters A YouTube channel allows nonprofits to broadcast video from charity events and fundraisers
- 15. Connect with Your Supporters Organizations can use Wikis to influence public perception and provide info about their mission
- 16. Connect with Your Supporters People can use photo sharing sites like Flickr to upload pictures showing their support
- 17. Monitor the Conversation Web tools can help nonprofits keep an ear on the conversation
- 18. Monitor the Conversation RSS feeds allow you to collect updates from multiple blogs and send them to a single location
- 19. Monitor the Conversation This allows organizations to see what other nonprofits as and the general public are saying about important issues
- 20. Monitor the Conversation Jane [email_address] www.nonprofit.c These are some really good points… Then, representatives from nonprofit groups can join the conversation!
- 21. Niche Groups There are even groups within social media circles existing to help promote nonprofits to users and other organizations:
- 22. Niche Groups
- 23. Niche Groups
- 24. The Chapel Hill House Sponsorship Campaign
- 28. Using a Facebook
Notas do Editor
- Kelli, here rather than just reading off the slide, you might want to tell a little about your relationship with Larry and why you are doing this.
- A Fan Page is great as a collaborative communication tool, a place for anyone interested in or affiliated with Chapel Hill House to communicate. A Causes page is more focused on the fund raising aspect of Chapel Hill House. Donations can be taken online securely and easily. Both pages allow for a viral marketing outlet. Facebook users can set a “Favorite Cause” that all their fans see, and that links to the donation page. In addition, when someone becomes a fan of the Chapel Hill House page, that is posted to their Wall and to their friends “feeds.” This allows for word about Chapel Hill House to spread quickly on Facebook. Reserve your vanity URL! For example, we reserved www.facebook.com/chapelhillhouse. Ask someone here from Webbed Marketing how to do this.
- Your blog should live in your marketing or communications department, not in IT. Use simple, standard technology to set up the blog and then focus on content. Use the blog to promote other aspects of your social media campaign. Link to your donation page, embed your training videos. Don’t forget to frequently and publicly thank your supporters.
- Highlight each point in the slide, then recommend that each video is concluded with a screen that has the URL of the main web site listed and that in each video the speaker closes with something like “to follow me along my journey, visit my blog at blog.chapelhillhouse.org
- Using sites like Twellow, WeFollow or Search.Twitter.com we can identify who we want to follow. Maybe it’s other families battling cancer or members of the media. Twitter also allows our followers to be connected with Chapel Hill House in real time. For example, I may be Tweeting before and after a workout so that supporters continue to feel that connection with Chapel Hill. And, long after my race is over the hope is that these followers will remain connected with Chapel Hill House. This real time relationship with supporters is something that couldn’t exist without social media.
- Don’t let any one aspect of your social media campaign be an island, and don’t let any be redundant. Make the most of the best mix and leverage the strength of each channel. Some non profit groups may elect to use one or two channels, others may be able to justify 10. In any case, use the the right tool for the right job.