How To Use Social Media To Drive Your Destination Business

"How To Use Social Media To Drive Your Destination Business" Amy Marshall, Webbed Marketing May 6, 2009

Webbed Marketing Internet Strategy

Quick Social Media Quiz! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is Social Media Marketing for You? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Conversations ,[object Object],[object Object],[object Object]

What are they talking about? ,[object Object],[object Object],[object Object],[object Object]

History Repeating Itself ,[object Object]

What do you believe? (source: The Open Brand) Companies use marketing to control their message Customers influence the messages marketers send Companies own and orchestrate the brand Customers co-create the brand Feedback only happens when brands invite it Customers give feedback, expect to be heard and make noise if they’re not Ideas that matter come from the brand Customers have ideas that matter to other customers The web is for extending campaigns (if there is leftover budget) Customers start with the web or end with the web – and increasing do both Online chatter is white noise Consumer online chatter is a crystal ball and a sounding board Bloggers are amateurs who should stick to their day jobs Customers trust bloggers as the new tastemakers and truth tellers

Definition of Social Media or Social Network ,[object Object],[object Object],[object Object],[object Object]

Examples of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traveler Booking Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networks Are Very Visible Consumer Generated Media (Content) Many time will rank above an official Website!

Tracking Search Patterns with Google Trends

Keyword Research Tool – SEOBook.com

Social Media Trends for Hocking Hills

Trended Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hocking Hills Daily Search Volume

Searches by Social Media Source

Demographics for Hocking Hills

Gender & Age of Hocking Hills Influencers

“ Hocking Hills” on Twitter

Trends for “Hocking Hills” Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Focus for the Best ROI

Areas to Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networks to Focus On ,[object Object],[object Object],[object Object],[object Object],[object Object]

Define a Social Media Strategy That Can Be Executed AND Delivered!

Online Research – What are people saying about you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Setup ,[object Object],[object Object],[object Object],[object Object]

Set Clear Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Determine the “Hook” ,[object Object],[object Object],[object Object]

Determine the Distribution Plan ,[object Object],[object Object],[object Object],[object Object]

Determine the Distribution Plan ,[object Object],[object Object],[object Object]

Using the Specific Social Media Tools

Facebook ,[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key: Finding People to Follow!

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube Tens of thousands of views!

YouTube Channels for “Hocking Hills”

[object Object],[object Object],[object Object],[object Object],[object Object],How to Use YouTube

TripAdvisor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Social Media Ideas for Travel

Other Social Media Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are your other social media marketing ideas?? ,[object Object],[object Object],[object Object],[object Object]

How To Use Social Media To Drive Your Destination Business

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How To Use Social Media To Drive Your Destination Business