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11th SHRM Vermont State Annual Conference

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In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.

NegóciosTecnologia
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Social Media Strategy for HR Business Decisions September 2011 Bill Balderaz Webbed Marketing
September 2011
September 2011 ,[object Object],[object Object],[object Object],[object Object]
Developing a Social Media Strategy
Questions to consider before developing a social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to consider before developing a social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Before you start using social media you should define what you want to do, how you’ll quantify it, and in what timeframe.
Integration ,[object Object],[object Object]
Engage Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage Target Audiences ,[object Object],Target Audience Key Message Channel Audience 1 xxxxxxxxxxxxxx Facebook and Twitter Audience 2 xxxxxxxxxxxxxx Blog and Twitter Audience 3 xxxxxxxxxxxxxx Blog
Engage Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executing the Strategy
Key points to execute your strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object]
Measurement and Reporting
Can social media really be measured? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics to measure success - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting ,[object Object],[object Object],[object Object],[object Object]
Revise your Strategy ,[object Object],[object Object],[object Object]
Take - Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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