IPTV and Conected TV explained
Building Digital Capacity for the Arts - seminar 1 Colin Savage, Trainer, BBC Academy An overview and demonstration of Internet (or 'connected') TV, with an exploration of the scope and opportunities offered by the different technologies. BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television. The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector. The initial programme runs from March 2011 - August 2012 and will consist of a launch event, practical seminars, an online guide to commissioning, facilitated masterclasses and an online resource of filmed and streamed content. For more information visit http://www.artscouncil.org.uk/digitalcapacity
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IPTV and Conected TV explained
- 1. Connected TV Changing the way you watch TV Colin Savage
- 2. Aims An introduction to Connected TV Background Trends What will Connected TV look like? What can it do for my brand? Questions and Answers
- 3. So what is Connected TV?
- 4. Web pages iPlayer/ YouTube Games Web services E-commerce Scheduled television Red button Save to Hard Drive Text Voice communication Photographs Mobile internet Apps Location sensitive
- 5. Background Trends Web Being Incorporated Into Existing TV Devices TV Systems Adopting Web like Capability New Devices Becoming TV Devices Integration / Convergence (Nigel Walley, Decipher)
- 6. It’s all very confusing…
- 7. So does Connected TV = YouView?
- 9. Setting an open standard for the industry
- 10. Delivering greater accessibility to all
- 12. What are the BBC doing in Connected TV? http://www.youview.com/#
- 13. Next generation TV Live TV & Radio Red button (contextual) Backwards EPGs VOD on your TV 7 days behind, ahead BBC Archive Apps for use on TV Products: News, Sport, CBBC… products: Food database, Wildlife finder… TV & Radio iPlayer Web Apps
- 14. New ways of measuring success Overnights +7 Eg Being Human 2. % Live Television Eg Formula 1
- 15. So what will Connected TV look like?
- 16. Audience Behaviours Directing Contributing Connected TV Joining in Gaming Commenting Sharing
- 17. Top Tips Don’t Panic – it’s confusing – for everyone! Start with Audience Behaviours Think products instead of programmes
- 18. Connected TV Changing the way you watch TV Colin Savage
Editor's Notes
- PS – This is not hardcore training in PIT or iBroadcast… nor technical training in camera and editing – this is about extending your existing skills.. It’s about giving a flavour… to lead you to a proper camera course… Revision, confidence and a chance to play and get BBC content onto the web…
- The viewer ‘personalises‘ the programme by choosing from on-screen choices of video The viewer ‘joins the programme journey ‘ by participating during transmission though play-along or sing along mechanisms. The viewer ‘responds to the programme content ‘ through polling or voting mechanisms that let them comment on the show, rate elements of it or suggest outcomes.The viewer ‘helps spread the message‘ through mailing contacts with comments or clips, or by uploading comments/clips to social media sites.The viewer ‘engages more deeply‘ with programme ideas by playing associated games either synchronously with the show or after TX. The viewer ‘helps create the programme ‘ by contributing before or between TX’s eg filling out surveys, emailing suggestions.