A QR Code is More Than Just A Code
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QR Code - Plan, Create, Measure and Market Using QR Codes.
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A QR Code is More Than Just A Code
- 1. A QR CODE IS MORE THAN JUST A CODE
- 2. Reading a QR Code Just a smart phone and QR Code reader www.webaholic.co.in
- 4. Why Scan a QR Code? • To Learn • To Watch • To Discover • To Get Discounts • Curiosity www.webaholic.co.in
- 6. QR Code directs to a Landing Page www.webaholic.co.in
- 10. Advertisements The Pepsi ad cleverly uses the QR code as an integral part of the visual display. www.webaholic.co.in
- 11. Advertisements This advertisement appeared in the October 8th, 2009 edition of New York Times www.webaholic.co.in
- 12. Advertisements This giant QR Code on a billboard allows consumers to view a short video advertisement www.webaholic.co.in
- 13. Logos QR Codes can work with missing pixels and allows the options for adding logos www.webaholic.co.in
- 15. Paying via QR Code Starbucks could be a leading innovator in the start of mobile commerce www.webaholic.co.in
- 16. Who Scans Them? Gender QR Code Audience Male 60.5% Female 39.5% Demographic Profile QR Code Age QR Code Audience Scanning Audience June 2011 13-17 108 18-24 136 Total Mobile Audience U.S. Age 13+ 25-34 211 Source: comScore MobiLens 35-44 117 45-54 68 55-64 28 65+ 22 www.webaholic.co.in
- 17. Where are they found? Location QR Code Audience Printed magazine or newspaper 49.40% Product packaging 35.30% Website on PC 27.40% Poster or flyer or kiosk 23.50% Business card or brochure 13.40% Storefront 12.80% TV 11.70% Demographic Profile QR Code Scanning Audience June 2011 Total Mobile Audience U.S. Age 13+ Source: comScore MobiLens www.webaholic.co.in
- 18. SO IS QR CODE RIGHT FOR MY SITUATION? www.webaholic.co.in
- 19. Reasons Do you have mobile content that can deliver to aid in the communication? Does your consumer have a smart phone? Will the consumer will be scanning multiple items around or within your content? www.webaholic.co.in
- 20. GENERATE TRACK MEASURE… www.webaholic.co.in
- 21. Generate The Code Identify Your Target URL Tracking Add Campaign Tracking Use a URL Shortener Shorten Generate a QR Code Code www.webaholic.co.in
- 22. Generate The Code Many QR Code generator exists http://2d-code.co.uk/qr-code-generators/ How to Use Bit.ly QR Codes http://mashable.com/2010/10/13/bit-ly-qr-codes/ 2D Codes : 10 Commandments for Marketers http://mashable.com/2011/01/28/qr-code-business-tips/ www.webaholic.co.in
- 23. Thanks! Visit us at webaholic.co.in facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-india Visit Webaholic on your mobile webaholic.co.in/blog Your Trump Card To Success!