Planning in Social Media.

1. Planning for Participation and Collaboration. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org

2. Planning for Participation and Collaboration. Message Dissemination Organization Planning Collaborative Planning Process Planning

3. Identify the problem, the audience and the tools. Find the best fit for your project.

4. What are we planning? T echnology? Social Interaction?

6. How do we combine technology and social interaction?

7. Integrate audience collaboration with the planning and development process.

8. Identify your Goals. What are they?

9. Then understand the audience’s perspective And align your goals with the audience’s interests.

10. Do this by listening and conversing Create Trust and Find Common Ground Visibly acting on what you learn “ I will listen. I will engage. I will collaborate.” Susan Rice Senate Confirmation Hearings 2009.

12. Learn from what others have done. http://poit.cabinetoffice.gov.uk/poit/2009/01/summary/

13. Participation starts in the Planning: Get Help

14. Experiment

15. Experimentation is in the DNA of Social Media Who else experiments? Who else experiments? Who else experiments?

16. Plan the life cycle of your audience’s experience.

18. Retain by keeping the conversation going.

19. Measure success, learn, keep it flexible.

20. Iterate

21. Commercial Example: Is this a good experience?

23. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook