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5 Communication Principles To Guide Web20 Innovation

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Ken Fischer
Ken Fischer

The 5 principles behind our audience-centered methodology to create innovative Web 2.0 or social media solutions.

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5 Communication Principles to guide Web 2.0 Innovation
5 principles of audience-centered communication which can guide the creation of new solutions.
What aspects of how people behave is not accounted for in other approaches? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you create a audience centered Web 2.0 solution?: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactivity- Make response obvious/easy
What makes up Web 2.0?: Audience Centered Communication Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connections to people. Within the organization and among the audience Wal-mart
Success Stories: Wal-mart and 11moms
Success Stories: American Cancer Sociey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Stories-Proctor & Gamble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes up Web 2.0?: Audience Centered Communication Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Become a participant and possibly community leader.
Success Stories: Wine Library TV with Gary Vaynerchuk ,[object Object],[object Object]
Outreach-Don’t just target an audience. ,[object Object]
What makes up Web 2.0?: Audience Centered Communication Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevance-content ,[object Object],Good. Not so Good.
Relevance-Usability ,[object Object],Good. Not so Good.
Relevance-A Human Voice ,[object Object],Good. Not so Good.
Relevance-Individualization
Relevance- Toto, I don’t think we are in the website anymore. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes up Web 2.0?: Audience Centered Communication Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Empowerment ,[object Object],[object Object],[object Object],[object Object]
Empowerment-Example Donate Rice ,[object Object],[object Object],[object Object]
Crowding Sourcing: Empowerment + Networked Audience Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success Stories: Dell Crowding Sourcing and Blogs ,[object Object]

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