This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Nepal. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
NEPAL
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. NEPAL
26,620,809 17% 83%
TOTAL POPULATION URBAN RURAL
1,072,900 4%
INTERNET USERS INTERNET PENETRATION
1,296,600 5%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
11,056,830 42#%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. RECENT REPORTS SUGGEST INTERNET
PENETRATION IN NEPAL HAS RISEN TO ALMOST
11%
we are social SOURCE: MYREPUBLICA.COM

5. REPORTS INDICATE THAT
98%
OF NEPAL’S INTERNET USE COMES
FROM MOBILE (GPRS) CONNECTIONS
we are social SOURCE: MYREPUBLICA.COM

6. FACEBOOK DEMOGRAPHICS IN NEPAL
55-64: 65+:
1% 1%
45-54:
2%
35--44:
7%
13-17:
18%
FEMALE:
31%
25-34: MALE:
27% 69%
18-24:
45%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

7. TOP FACEBOOK PAGES IN NEPAL
# BRAND PAGE LIKES GROWTH
1 ACETRAVELS.COM 137,204 5.04%
2 NCELL 111,442 7.36%
3 EVEREST SKYDIVE 2,865 1.61%
4 EXPLORE HIMALAYA TRAVEL ADVENTURE 1,686 1.69%
5 KHAJURICO NEPAL 38 0.00%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

8. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

9. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social