SlideShare uma empresa Scribd logo
1 de 234
Baixar para ler offline
@wearesocialsg • 1We Are Social
DIGITAL IN THE
AMERICASWE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
we
are
social
@wearesocialsg • 2We Are Social
COUNTRIES DETAILED IN THIS REPORT
01 ARGENTINA 16 HAITI
02 BELIZE 17 HONDURAS
03 BOLIVIA 18 JAMAICA
04 BRAZIL 19 MARTINIQUE
05 CANADA 20 MEXICO
06 CHILE 21 NICARAGUA
07 COLOMBIA 22 PANAMA
08 COSTA RICA 23 PARAGUAY
09 CUBA 24 PERU
10 DOMINICAN REPUBLIC 25 PUERTO RICO
11 ECUADOR 26 SURINAME
12 EL SALVADOR 27 TRINIDAD AND TOBAGO
13 GUADELOUPE 28 UNITED STATES
14 GUATEMALA 29 URUGUAY
15 GUYANA 30 VENEZUELA
wearesocial.sg • @wearesocialsg • 3We Are Social
CONTACT WE ARE SOCIAL FOR HELP IN TURNING
THESE FINDINGS INTO A SOCIAL STRATEGY:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
@wearesocialsg • 4We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
UNIQUE MOBILE USERS MOBILE PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
GLOBAL DIGITAL STATISTICS
JUN
2014
7,176,000,000
2,908,000,000
1,972,000,000
RURAL
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
3,553,000,000
7,069,000,000
52% 48%
41%
27%
50%
98%
@wearesocialsg • 5We Are Social
ACTIVE GLOBAL SOCIAL MEDIA USERS
JUN
2014
• Sources: most recent user data in company press releases, correct as at June 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,280 !
848 !
644 !
500 !
396 !
343 !
300 !
255 !
230 !
220 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO
@wearesocialsg • 6We Are Social
THE AMERICAS: A REGIONAL OVERVIEW
@wearesocialsg • 7We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
UNIQUE MOBILE USERS MOBILE PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
DIGITAL IN THE AMERICAS
JUN
2014
966,069,000
605,640,000
462,014,000
RURAL
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
605,000,000
1,070,107,000
80% 20%
63%
48%
63%
111%
@wearesocialsg • 8We Are Social
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
JUN
2014 THE AMERICAS’ GLOBAL SHARE
13% 21% 23% 17%
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
@wearesocialsg • 9We Are Social
COUNTRY USERS PENETRATION
ARGENTINA
BOLIVIA
BRAZIL
CANADA
CHILE
COLOMBIA
COSTA RICA
CUBA
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
GUATEMALA
HAITI
HONDURAS
MEXICO
NICARAGUA
PARAGUAY
PERU
UNITED STATES
VENEZUELA
UNITED STATES
CANADA
ARGENTINA
BRAZIL
BOLIVIA
CHILE
COLOMBIA
VENEZUELA
MEXICO
PERU
DOMINICAN
REPUBLIC
COSTA
RICA
ECUADOR
PARAGUAY
GUATEMALA
INTERNET USERS
JUN
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats
88%!
95%!
65%!
53%!
37%!
67%!
55%!
50%!
42%!
42%!
49%!
53%!
38%!
30%!
19%!
28,000,000 65%
3,970,587 37%
107,822,831 53%
33,000,381 95%
11,686,746 67%
25,660,725 55%
2,511,139 53%
3,090,796 28%
5,072,674 49%
6,012,003 38%
1,742,832 28%
2,716,781 19%
1,217,505 12%
1,602,558 19%
50,923,060 42%
891,675 15%
2,005,278 30%
12,583,953 42%
279,834,232 88%
14,548,421 50%
@wearesocialsg • 10We Are Social
INTERNET PENETRATION
JUN
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats
GLOBAL AVERAGE: 40%
AMERICAS AVERAGE: 63%
95%!
88%!
76%!
70%!
67%!
65%!
63%!
61%!
56%! 55%!
54%! 53%! 53%! 53%!
50%!
49%!
42%! 42%! 40%! 40%!
38%! 38%! 37%!
35%!
30%!
28%! 28%! 27%!
19%! 19%!
15%!
12%!
CANADA
UNITEDSTATES
MARTINIQUE
TRINIDADAND
TOBAGO
CHILE
ARGENTINA
AMERICAS
URUGUAY
PUERTORICO
COLOMBIA
JAMAICA
BRAZIL
COSTARICA
PANAMA
VENEZUELA
DOMINICAN
REPUBLIC
MEXICO
PERU
GLOBAL
GUYANA
ECUADOR
GUADELOUPE
BOLIVIA
SURINAME
PARAGUAY
ELSALVADOR
CUBA
BELIZE
HONDURAS
GUATEMALA
NICARAGUA
HAITI
@wearesocialsg • 11We Are Social
NORTH AMERICAN USAGE
JUN
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter
364M 77% 72% 28%
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB
TRAFFIC: DESKTOP AND
LAPTOP COMPUTERS
SHARE OF WEB
TRAFFIC: MOBILE
PHONES AND TABLETS
#
@wearesocialsg • 12We Are Social
CENTRAL & SOUTH AMERICAN USAGE
JUN
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter
242M 49% 80% 20%
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB
TRAFFIC: DESKTOP AND
LAPTOP COMPUTERS
SHARE OF WEB
TRAFFIC: MOBILE
PHONES AND TABLETS
#
@wearesocialsg • 13We Are Social
SHARE OF NET TRAFFIC BY DEVICE
JUN
2014
• Source: StatCounter. NB: numbers represent share of page views, not share of users.
MOBILE SHARE OF WEB TRAFFIC
PC SHARE OF WEB TRAFFIC
98%!
89%!
87%!
84%!
84%!
83%!
82%!
81%!
79%!
79%!
78%!
78%!
77%!
77%!
76%!
76%!
75%!
75%!
74%!
74%!
73%!
72%!
71%!
70%!
68%!
67%!
65%!
64%!
64%!
63%!
49%!
2%!
11%!
13%!
16%!
16%!
17%!
18%!
19%!
21%!
21%!
22%!
22%!
23%!
23%!
24%!
24%!
25%!
25%!
26%!
26%!
27%!
28%!
29%!
30%!
32%!
33%!
35%!
36%!
36%!
37%!
51%!
CUBA
PERU
VENEZUELA
URUGUAY
ECUADOR
COLOMBIA
GUYANA
ARGENTINA
JAMAICA
NICARAGUA
DOMINICAN
REPUBLIC
TRINIDADAND
TOBAGO
BRAZIL
CANADA
ELSALVADOR
BELIZE
HONDURAS
AMERICAS
GUADELOUPE
CHILE
MEXICO
BOLIVIA
UNITEDSTATES
PANAMA
GUATEMALA
PARAGUAY
PUERTORICO
COSTARICA
MARTINIQUE
SURINAME
HAITI
@wearesocialsg • 14We Are Social
COUNTRY USERS PENETRATION
ARGENTINA
BOLIVIA
BRAZIL
CANADA
CHILE
COLOMBIA
COSTA RICA
CUBA
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
GUATEMALA
HAITI
HONDURAS
MEXICO
NICARAGUA
PARAGUAY
PERU
UNITED STATES
VENEZUELA
UNITED STATES
CANADA
ARGENTINA
BRAZIL
BOLIVIA
CHILE
COLOMBIA
VENEZUELA
MEXICO
PERU
DOMINICAN
REPUBLIC
COSTA
RICA
ECUADOR
PARAGUAY
GUATEMALA
ACTIVE SOCIAL MEDIA USERS
JUN
2014
• Source: US Census Bureau, Facebook
56%!
56%!
56%!
45%!
26%!
61%!
48%!
39%!
45%!
44%!
33%!
50%!
47%!
33%!
22%!
24,000,000 56%
2,800,000 26%
92,000,000 45%
19,400,000 56%
10,600,000 61%
22,000,000 48%
2,400,000 50%
N/A N/A
3,400,000 33%
7,400,000 47%
2,200,000 36%
3,200,000 22%
740,000 7%
1,780,000 21%
54,000,000 45%
1,180,000 20%
2,200,000 33%
13,200,000 44%
180,000,000 56%
11,200,000 39%
@wearesocialsg • 15We Are Social
61%!
60%!
56%! 56%! 56%!
54%!
50%!
48%! 48%! 47%!
46%! 45%! 45%! 45%!
44%!
39%!
37%!
36%! 36%!
33%! 33%!
30%! 29%!
27%! 27%!
26%!
24%!
22%!
21%! 20%!
7%!
N/A!
CHILE
URUGUAY
UNITEDSTATES
ARGENTINA
CANADA
PUERTORICO
COSTARICA
AMERICAS
COLOMBIA
ECUADOR
TRINIDADAND
TOBAGO
BRAZIL
GUADELOUPE
MEXICO
PERU
VENEZUELA
MARTINIQUE
PANAMA
ELSALVADOR
DOMINICAN
REPUBLIC
PARAGUAY
SURINAME
BELIZE
GLOBAL
JAMAICA
BOLIVIA
GUYANA
GUATEMALA
HONDURAS
NICARAGUA
HAITI
CUBA
SOCIAL MEDIA PENETRATION
JUN
2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
GLOBAL AVERAGE: 27%
AMERICAS AVERAGE: 48%
@wearesocialsg • 16We Are Social
SOCIAL USERS BY DEVICE: AMERICAS
JUN
2014
• Source: Facebook
ACTIVE SOCIAL MEDIA
USERS ACCESSING SOCIAL
MEDIA ON ANY DEVICE
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA
ON MOBILE DEVICES
462 M 370 M
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
80%
##
@wearesocialsg • 17We Are Social
COUNTRY USERS PENETRATION
ARGENTINA
BOLIVIA
BRAZIL
CANADA
CHILE
COLOMBIA
COSTA RICA
CUBA
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
GUATEMALA
HAITI
HONDURAS
MEXICO
NICARAGUA
PARAGUAY
PERU
UNITED STATES
VENEZUELA
UNITED STATES
CANADA
ARGENTINA
BRAZIL
BOLIVIA
CHILE
COLOMBIA
VENEZUELA
MEXICO
PERU
DOMINICAN
REPUBLIC
COSTA
RICA
ECUADOR
PARAGUAY
GUATEMALA
ACTIVE MOBILE SOCIAL MEDIA USERS
JUN
2014
• Sources: US Census Bureau, Facebook
48%!
44%!
43%!
34%!
18%!
50%!
34%!
25%!
38%!
28%!
25%!
46%!
34%!
30%!
19%!
18,400,000 43%
1,920,000 18%
68,000,000 34%
15,400,000 44%
8,600,000 50%
15,600,000 34%
2,200,000 46%
N/A N/A
2,600,000 25%
5,400,000 34%
1,920,000 31%
2,800,000 19%
640,000 6%
1,540,000 18%
46,000,000 38%
900,000 15%
2,000,000 30%
8,400,000 28%
154,000,000 48%
7,200,000 25%
@wearesocialsg • 18We Are Social
MOBILE SOCIAL MEDIA PENETRATION
JUN
2014
• Sources: US Census Bureau, Facebook
GLOBAL AVERAGE: 21%
AMERICAS AVERAGE: 38%
50%! 49%!
48%!
46%!
44%!
43%!
40%!
38%! 38%!
36%!
34%!
34%! 34%! 34%!
31%! 31%!
30%!
28%! 28%!
26%!
25%! 25%!
23%! 22%!
21%!
19%!
18%! 18%! 18%!
15%!
6%!
N/A!
CHILE
PUERTORICO
UNITEDSTATES
COSTARICA
CANADA
ARGENTINA
URUGUAY
AMERICAS
MEXICO
TRINIDADAND
TOBAGO
ECUADOR
GUADELOUPE
COLOMBIA
BRAZIL
ELSALVADOR
PANAMA
PARAGUAY
MARTINIQUE
PERU
SURINAME
DOMINICAN
REPUBLIC
VENEZUELA
JAMAICA
BELIZE
GLOBAL
GUATEMALA
BOLIVIA
GUYANA
HONDURAS
NICARAGUA
HAITI
CUBA
@wearesocialsg • 19We Are Social
JUN
2014
3G
# #
MOBILE PENETRATION
(UNIQUE USERS AS A
PERCENTAGE OF
TOTAL POPULATION)
NUMBER OF UNIQUE
MOBILE PHONE USERS
(INDIVIDUALS WITH 1+
ACTIVE SUBSCRIPTIONS)
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
3G SUBSCRIPTIONS
AS A PERCENTAGE
OF TOTAL ACTIVE
SUBSCRIPTIONS
PREPAID
SUBSCRIPTIONS AS A
PERCENTAGE
OF TOTAL ACTIVE
SUBSCRIPTIONS
• Sources: US Census Bureau, GSMA Intelligence
MOBILE IN THE AMERICAS
63% 60%1.07B 39%605M
@wearesocialsg • 20We Are Social
COUNTRY USERS PENETRATION
ARGENTINA
BOLIVIA
BRAZIL
CANADA
CHILE
COLOMBIA
COSTA RICA
CUBA
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
GUATEMALA
HAITI
HONDURAS
MEXICO
NICARAGUA
PARAGUAY
PERU
UNITED STATES
VENEZUELA
UNITED STATES
CANADA
ARGENTINA
BRAZIL
BOLIVIA
CHILE
COLOMBIA
VENEZUELA
MEXICO
PERU
DOMINICAN
REPUBLIC
COSTA
RICA
ECUADOR
PARAGUAY
GUATEMALA
ACTIVE MOBILE SUBSCRIBERS
JUN
2014
• Sources: US Census Bureau, GSMA Intelligence
109%!
81%!
146%!
136%!
87%!
156%!
104%!
78%!
89%!
97%!
90%!
132%!
112%!
109%!
115%!
62,900,000 146%
9,300,000 87%
274,600,000 136%
28,200,000 81%
27,100,000 156%
48,200,000 104%
6,300,000 132%
2,000,000 18%
9,300,000 90%
17,500,000 112%
8,500,000 139%
16,800,000 115%
6,100,000 61%
8,400,000 98%
106,600,000 89%
6,800,000 116%
7,300,000 109%
29,200,000 97%
347,200,000 109%
22,500,000 78%
@wearesocialsg • 21We Are Social
176%! 174%!
159%!
156%!
150%!
147%! 146%!
139%! 139%!
136%!
132%!
119%!
116%! 115%!
112%! 111%! 109%! 109%!
104%!
98%! 98%! 97%! 97%!
94%!
90%! 89%! 87%! 87%!
81%!
78%!
61%!
18%!
GUADELOUPE
SURINAME
URUGUAY
CHILE
MARTINIQUE
PANAMA
ARGENTINA
TRINIDADAND
TOBAGO
ELSALVADOR
BRAZIL
COSTARICA
JAMAICA
NICARAGUA
GUATEMALA
ECUADOR
AMERICAS
PARAGUAY
UNITEDSTATES
COLOMBIA
GLOBAL
HONDURAS
BELIZE
PERU
PUERTORICO
DOMINICAN
REPUBLIC
MEXICO
BOLIVIA
GUYANA
CANADA
VENEZUELA
HAITI
CUBA
MOBILE SUBSCRIPTION PENETRATION
JUN
2014
• Sources: US Census Bureau, GSMA Intelligence
GLOBAL AVERAGE: 98%
AMERICAS AVERAGE: 111%
@wearesocialsg • 22We Are Social
PRE vs POST-PAY MOBILE CONTRACTS
JUN
2014
• Sources: US Census Bureau, GSMA Intelligence
97%!
96%!
94%!
93%!
91%!
91%!
89%!
89%!
87%!
86%!
84%!
83%!
83%!
83%!
81%!
80%!
80%!
78%!
78%!
77%!
72%!
70%!
70%!
67%!
62%!
60%!
44%!
36%!
29%!
27%!
16%!
3%!
4%!
6%!
7%!
9%!
9%!
11%!
11%!
13%!
14%!
16%!
17%!
17%!
17%!
19%!
20%!
20%!
22%!
22%!
23%!
28%!
30%!
30%!
33%!
38%!
40%!
56%!
64%!
71%!
73%!
84%!
GUYANA
CUBA
HONDURAS
VENEZUELA
BOLIVIA
GUATEMALA
PANAMA
TRINIDADAND
TOBAGO
ELSALVADOR
JAMAICA
MEXICO
BELIZE
DOMINICAN
REPUBLIC
SURINAME
NICARAGUA
ECUADOR
PARAGUAY
COLOMBIA
HAITI
BRAZIL
CHILE
ARGENTINA
PERU
URUGUAY
COSTARICA
AMERICAS
GUADELOUPE
MARTINIQUE
PUERTORICO
UNITEDSTATES
CANADA
POST-PAID SUBSCRIPTIONS
PRE-PAID SUBSCRIPTIONS
@wearesocialsg • 23We Are Social
COUNTRY USERS PENETRATION
ARGENTINA
BOLIVIA
BRAZIL
CANADA
CHILE
COLOMBIA
COSTA RICA
CUBA
DOMINICAN REPUBLIC
ECUADOR
EL SALVADOR
GUATEMALA
HAITI
HONDURAS
MEXICO
NICARAGUA
PARAGUAY
PERU
UNITED STATES
VENEZUELA
UNITED STATES
CANADA
ARGENTINA
BRAZIL
BOLIVIA
CHILE
COLOMBIA
VENEZUELA
MEXICO
PERU
DOMINICAN
REPUBLIC
COSTA
RICA
ECUADOR
PARAGUAY
GUATEMALA
ACTIVE 3G MOBILE SUBSCRIBERS
JUN
2014
• Sources: US Census Bureau, GSMA Intelligence
55%!
53%!
31%!
40%!
18%!
22%!
17%!
36%!
32%!
26%!
17%!
40%!
17%!
10%!
12%!
19,499,000 31%
1,674,000 18%
109,840,000 40%
14,946,000 53%
5,962,000 22%
8,194,000 17%
2,520,000 40%
[<100] ~ 0%
1,581,000 17%
2,975,000 17%
1,020,000 12%
2,016,000 12%
610,000 10%
1,176,000 14%
34,112,000 32%
1,020,000 15%
730,000 10%
7,592,000 26%
190,960,000 55%
8,100,000 36%
@wearesocialsg • 24We Are Social
3G SUBSCRIPTION PENETRATION
JUN
2014
• Sources: US Census Bureau, GSMA Intelligence
AMERICAS AVERAGE: 39%
55%!
53%!
40%! 40%! 39%!
36%!
33%!
32%!
31%! 31%!
28%!
27%!
26%!
23%!
22%!
19%!
18%!
17%! 17%! 17%!
15%!
14%!
12%! 12%!
10%! 10%!
7%!
4%!
3%!
2%!
~0%!
UNITEDSTATES
CANADA
BRAZIL
COSTARICA
AMERICAS
VENEZUELA
GUADELOUPE
MEXICO
ARGENTINA
JAMAICA
URUGUAY
PUERTORICO
PERU
BELIZE
CHILE
PANAMA
BOLIVIA
COLOMBIA
DOMINICAN
REPUBLIC
ECUADOR
NICARAGUA
HONDURAS
ELSALVADOR
GUATEMALA
HAITI
PARAGUAY
GUYANA
MARTINIQUE
TRINIDADAND
TOBAGO
SURINAME
CUBA
@wearesocialsg • 25We Are Social
COUNTRIES IN OUR AMERICAS SUB-REGIONS
• Classification is for convenience only. Not all countries are included in the in-depth analysis.
CARIBBEAN CENTRAL AMERICA
ANGUILLA BELIZE
ANTIGUA & BARBUDA COSTA RICA
ARUBA EL SALVADOR
BAHAMAS GUATEMALA
BARBADOS HONDURAS
BRITISH VIRGIN ISLANDS NICARAGUA
CARIBBEAN NETHERLANDS PANAMA
CAYMAN ISLANDS
CUBA NORTH AMERICA
CURACAO BERMUDA
DOMINICA CANADA
DOMINICAN REPUBLIC GREENLAND
GRENADA MEXICO
GUADELOUPE SAINT PIERRE & MIQUELON
HAITI UNITED STATES
JAMAICA
MARTINIQUE SOUTH AMERICA
MONTSERRAT ARGENTINA
PUERTO RICO BOLIVIA
SAINT BARTHÉLEMY BRAZIL
SAINT KITTS & NEVIS CHILE
SAINT LUCIA COLOMBIA
SAINT MARTIN ECUADOR
SAINT VINCENT & THE GRENADINES FALKLAND ISLANDS
SINT MAARTEN FRENCH GUIANA
TRINIDAD & TOBAGO GUYANA
TURKS & CAICOS ISLANDS PARAGUAY
US VIRGIN ISLANDS PERU
SOUTH GEORGIA & THE SANDWICH ISLANDS
SURINAME
URUGUAY
VENEZUELA
@wearesocialsg • 26We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
7,021,000
DIGITAL IN THE CARIBBEAN
JUN
2014
41,800,000
15,444,000
8,556,000
29,680,000
RURAL
66% 34%
37%
20%
71%
17%
@wearesocialsg • 27We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
10,556,000
DIGITAL IN CENTRAL AMERICA
JUN
2014
43,924,000
11,456,000
12,160,000
52,432,000
RURAL
57% 43%
26%
28%
24%
119%
@wearesocialsg • 28We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
215,459,000
DIGITAL IN NORTH AMERICA
JUN
2014
474,147,000
363,874,000
253,468,000
482,139,000
RURAL
81% 19%
77%
53%
45%
102%
@wearesocialsg • 29We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
137,206,000
DIGITAL IN SOUTH AMERICA
JUN
2014
406,197,000
214,866,000
187,830,000
505,856,000
RURAL
83% 17%
53%
46%
34%
125%
@wearesocialsg • 30We Are Social
INDIVIDUAL COUNTRY DATA
@wearesocialsg • 31We Are Social
ARGENTINA
@wearesocialsg • 32We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
18,400,000
DIGITAL LANDSCAPE
JUN
2014
43,024,000
28,000,000
24,000,000
62,900,000
RURAL
93%
65%
56%
43%
146%
7%
@wearesocialsg • 33We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUN
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 59M 3H 21M 3H 05M
@wearesocialsg • 34We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
28M 65% 81% 19%
@wearesocialsg • 35We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
56% 77%18.4M 43%24.0M
@wearesocialsg • 36We Are Social
JUN
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
50%!
23%!
21%!
10%!
7%!
93%!
72%!
57%!
37%!
17%!
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
@wearesocialsg • 37We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
62.9M 70% 30% 31%
@wearesocialsg • 38We Are Social
JUN
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
52% 15%31% 10%36%
@wearesocialsg • 39We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JUN
2014 SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
31% 86% 85% 25%
@wearesocialsg • 40We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
19.5M 31% 18.4M 43%
@wearesocialsg • 41We Are Social
BELIZE
@wearesocialsg • 42We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
76,000
DIGITAL LANDSCAPE
JUN
2014
341,000
91,000
100,000
332,000
RURAL
45% 55%
27%
29%
22%
97%
@wearesocialsg • 43We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
91K 27% 76% 24%
@wearesocialsg • 44We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
29% 76%76K 22%100K
@wearesocialsg • 45We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
332K 83% 17% 23%
@wearesocialsg • 46We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
76K 23% 76K 22%
@wearesocialsg • 47We Are Social
BOLIVIA
@wearesocialsg • 48We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,920,000
DIGITAL LANDSCAPE
JUN
2014
10,631,000
3,971,000
2,800,000
9,300,000
RURAL
67% 33%
37%
26%
18%
87%
@wearesocialsg • 49We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.97M 37% 72% 28%
@wearesocialsg • 50We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
26% 69%1.92M 18%2.80M
@wearesocialsg • 51We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
9.30M 91% 9% 18%
@wearesocialsg • 52We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.67M 18% 1.92M 18%
@wearesocialsg • 53We Are Social
BRAZIL
@wearesocialsg • 54We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
68,000,000
DIGITAL LANDSCAPE
JUN
2014
202,657,000
107,823,000
92,000,000
274,600,000
RURAL
85% 15%
53%
45%
34%
136%
@wearesocialsg • 55We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUN
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
5H 55M 3H 06M 3H 05M
@wearesocialsg • 56We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
108M 53% 77% 23%
@wearesocialsg • 57We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
45% 74%68M 34%92M
@wearesocialsg • 58We Are Social
JUN
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
51%!
24%!
19%!
14%!
11%!
92%!
78%!
59%!
36%!
41%!
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
@wearesocialsg • 59We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
275M 77% 23% 40%
@wearesocialsg • 60We Are Social
JUN
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
43% 13%27% 12%29%
@wearesocialsg • 61We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JUN
2014 SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
26% 89% 82% 30%
@wearesocialsg • 62We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
110M 40% 68M 34%
@wearesocialsg • 63We Are Social
CANADA
@wearesocialsg • 64We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
15,400,000
DIGITAL LANDSCAPE
JUN
2014
34,835,000
33,000,000
19,400,000
28,200,000
RURAL
81% 19%
95%
56%
44%
81%
@wearesocialsg • 65We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUN
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 50M 1H 52M 1H 55M
@wearesocialsg • 66We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
33M 95% 77% 23%
@wearesocialsg • 67We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
56% 79%15.4M 44%19.4M
@wearesocialsg • 68We Are Social
JUN
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
54%!
21%!
15%!
13%!
11%!
84%!
45%!
49%!
28%!
31%!
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
@wearesocialsg • 69We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
28.2M 16% 84% 53%
@wearesocialsg • 70We Are Social
JUN
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
71% 31%58% 12%49%
@wearesocialsg • 71We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JUN
2014 SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
56% 89% 77% 27%
@wearesocialsg • 72We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
14.9M 53% 15.4M 44%
@wearesocialsg • 73We Are Social
CHILE
@wearesocialsg • 74We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
8,600,000
DIGITAL LANDSCAPE
JUN
2014
17,364,000
11,687,000
10,600,000
27,100,000
RURAL
89%
67%
61%
50%
156%
11%
@wearesocialsg • 75We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
11.7M 67% 74% 26%
@wearesocialsg • 76We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
61% 81%8.6M 50%10.6M
@wearesocialsg • 77We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
27.1M 72% 28% 22%
@wearesocialsg • 78We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
5.96M 22% 8.60M 50%
@wearesocialsg • 79We Are Social
COLOMBIA
@wearesocialsg • 80We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
15,600,000
DIGITAL LANDSCAPE
JUN
2014
46,245,000
25,661,000
22,000,000
48,200,000
RURAL
75% 25%
55%
48%
34%
104%
@wearesocialsg • 81We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
25.7M 55% 83% 17%
@wearesocialsg • 82We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
48% 71%15.6M 34%22.0M
@wearesocialsg • 83We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
48.2M 78% 22% 17%
@wearesocialsg • 84We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
8.2M 17% 15.6M 34%
@wearesocialsg • 85We Are Social
COSTA RICA
@wearesocialsg • 86We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,200,000
DIGITAL LANDSCAPE
JUN
2014
4,755,000
2,511,000
2,400,000
6,300,000
RURAL
65% 35%
53%
50%
46%
132%
@wearesocialsg • 87We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.5M 53% 64% 36%
@wearesocialsg • 88We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
50% 92%2.2M 46%2.4M
@wearesocialsg • 89We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
6.3M 62% 38% 40%
@wearesocialsg • 90We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
2.5M 40% 2.2M 46%
@wearesocialsg • 91We Are Social
CUBA
@wearesocialsg • 92We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
N/A
DIGITAL LANDSCAPE
JUN
2014
11,047,000
3,091,000
N/A
2,000,000
RURAL
76% 24%
28%
[ N/A ]
[ N/A ]
18%
@wearesocialsg • 93We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.09M 28% 98% 2%
@wearesocialsg • 94We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
2.0M 96% 4% ~ 0%
@wearesocialsg • 95We Are Social
DOMINICAN REPUBLIC
@wearesocialsg • 96We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,600,000
DIGITAL LANDSCAPE
JUN
2014
10,350,000
5,073,000
3,400,000
9,300,000
RURAL
70% 30%
49%
33%
25%
90%
@wearesocialsg • 97We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.07M 49% 78% 22%
@wearesocialsg • 98We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
33% 76%2.6M 25%3.4M
@wearesocialsg • 99We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
9.3M 83% 17% 17%
@wearesocialsg • 100We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.6M 17% 2.6M 25%
@wearesocialsg • 101We Are Social
ECUADOR
@wearesocialsg • 102We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,400,000
DIGITAL LANDSCAPE
JUN
2014
15,654,000
6,012,000
7,400,000
17,500,000
RURAL
68% 32%
38%
47%
34%
112%
@wearesocialsg • 103We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
6.0M 38% 84% 16%
@wearesocialsg • 104We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
47% 73%5.4M 34%7.4M
@wearesocialsg • 105We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
17.5M 80% 20% 17%
@wearesocialsg • 106We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
2.98M 17% 5.40M 34%
@wearesocialsg • 107We Are Social
EL SALVADOR
@wearesocialsg • 108We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,920,000
DIGITAL LANDSCAPE
JUN
2014
6,126,000
1,743,000
2,200,000
8,500,000
RURAL
65% 35%
28%
36%
31%
139%
@wearesocialsg • 109We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.74M 28% 76% 24%
@wearesocialsg • 110We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
36% 87%1.9M 31%2.2M
@wearesocialsg • 111We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
8.5M 87% 13% 12%
@wearesocialsg • 112We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.02M 12% 1.92M 31%
@wearesocialsg • 113We Are Social
GUADELOUPE
@wearesocialsg • 114We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
138,000
DIGITAL LANDSCAPE
JUN
2014
409,000
156,000
184,000
718,000
RURAL
50% 50%
38%
45%
34%
176%
@wearesocialsg • 115We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
156K 38% 74% 26%
@wearesocialsg • 116We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
45% 75%138K 34%184K
@wearesocialsg • 117We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
718K 44% 56% 33%
@wearesocialsg • 118We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
237K 33% 138K 34%
@wearesocialsg • 119We Are Social
GUATEMALA
@wearesocialsg • 120We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,800,000
DIGITAL LANDSCAPE
JUN
2014
14,647,000
2,717,000
3,200,000
16,800,000
RURAL
50% 50%
19%
22%
19%
115%
@wearesocialsg • 121We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.7M 19% 68% 32%
@wearesocialsg • 122We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
22% 88%2.8M 19%3.2M
@wearesocialsg • 123We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
16.8M 91% 9% 12%
@wearesocialsg • 124We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
2.0M 12% 2.8M 19%
@wearesocialsg • 125We Are Social
GUYANA
@wearesocialsg • 126We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
132,000
DIGITAL LANDSCAPE
JUN
2014
736,000
295,000
176,000
638,000
RURAL
28% 72%
40%
24%
18%
87%
@wearesocialsg • 127We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
295K 40% 82% 18%
@wearesocialsg • 128We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
24% 75%132K 18%176K
@wearesocialsg • 129We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
638K 97% 3% 7%
@wearesocialsg • 130We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
45K 7% 132K 18%
@wearesocialsg • 131We Are Social
HAITI
@wearesocialsg • 132We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
640,000
DIGITAL LANDSCAPE
JUN
2014
9,997,000
1,218,000
740,000
6,100,000
RURAL
53% 47%
61%
12%
7%
6%
@wearesocialsg • 133We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.2M 12% 49% 51%
@wearesocialsg • 134We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
7% 86%640K 6%740K
@wearesocialsg • 135We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
6.1M 78% 22% 10%
@wearesocialsg • 136We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
610K 10% 640K 6%
@wearesocialsg • 137We Are Social
HONDURAS
@wearesocialsg • 138We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,540,000
DIGITAL LANDSCAPE
JUN
2014
8,599,000
1,603,000
1,780,000
8,400,000
RURAL
52% 48%
19%
21%
18%
98%
@wearesocialsg • 139We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.6M 19% 75% 25%
@wearesocialsg • 140We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
21% 87%1.54M 18%1.78M
@wearesocialsg • 141We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
8.4M 94% 6% 14%
@wearesocialsg • 142We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.18M 14% 1.54M 18%
@wearesocialsg • 143We Are Social
JAMAICA
@wearesocialsg • 144We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
660,000
DIGITAL LANDSCAPE
JUN
2014
2,930,000
1,581,000
800,000
3,500,000
RURAL
52% 48%
54%
27%
23%
119%
@wearesocialsg • 145We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.58M 54% 79% 21%
@wearesocialsg • 146We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
27% 83%660K 23%800K
@wearesocialsg • 147We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
3.5M 86% 14% 31%
@wearesocialsg • 148We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.09M 31% 660K 23%
@wearesocialsg • 149We Are Social
MARTINIQUE
@wearesocialsg • 150We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
112,000
DIGITAL LANDSCAPE
JUN
2014
398,000
303,000
148,000
596,000
RURAL
50% 50%
76%
37%
28%
150%
@wearesocialsg • 151We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
303K 76% 64% 36%
@wearesocialsg • 152We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
37% 76%112K 28%148K
@wearesocialsg • 153We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
596K 36% 64% 4%
@wearesocialsg • 154We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
24K 4% 112K 28%
@wearesocialsg • 155We Are Social
MEXICO
@wearesocialsg • 156We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
46,000,000
DIGITAL LANDSCAPE
JUN
2014
120,287,000
50,923,000
54,000,000
106,600,000
RURAL
78% 22%
42%
45%
38%
89%
@wearesocialsg • 157We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUN
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
5H 06M 3H 17M 2H 58M
@wearesocialsg • 158We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
50.9M 42% 73% 27%
@wearesocialsg • 159We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
45% 85%46.0M 38%54.0M
@wearesocialsg • 160We Are Social
JUN
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
56%!
28%!
26%!
13%!
10%!
95%!
77%!
63%!
32%!
34%!
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
@wearesocialsg • 161We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
107M 84% 16% 32%
@wearesocialsg • 162We Are Social
JUN
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
37% 10%24% 10%25%
@wearesocialsg • 163We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JUN
2014 SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
37% 95% 91% 39%
@wearesocialsg • 164We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
34.1M 32% 46.0M 38%
@wearesocialsg • 165We Are Social
NICARAGUA
@wearesocialsg • 166We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
900,000
DIGITAL LANDSCAPE
JUN
2014
5,849,000
892,000
1,180,000
6,800,000
RURAL
58% 42%
20%
116%
15%
15%
@wearesocialsg • 167We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
892K 15% 79% 21%
@wearesocialsg • 168We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
20% 76%900K 15%1.18M
@wearesocialsg • 169We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
6.8M 81% 19% 15%
@wearesocialsg • 170We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.02M 15% 900K 15%
@wearesocialsg • 171We Are Social
PANAMA
@wearesocialsg • 172We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,120,000
DIGITAL LANDSCAPE
JUN
2014
3,608,000
1,900,00
1,300,000
5,300,000
RURAL
75% 25%
53%
36%
31%
147%
@wearesocialsg • 173We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.9M 53% 70% 30%
@wearesocialsg • 174We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
36% 86%1.12M 31%1.30M
@wearesocialsg • 175We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
5.3M 89% 11% 19%
@wearesocialsg • 176We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.01M 19% 1.12M 31%
@wearesocialsg • 177We Are Social
PARAGUAY
@wearesocialsg • 178We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,000,000
DIGITAL LANDSCAPE
JUN
2014
6,704,000
2,005,000
2,200,000
7,300,000
RURAL
62% 38%
30%
33%
30%
109%
@wearesocialsg • 179We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.01M 30% 67% 33%
@wearesocialsg • 180We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
33% 91%2.0M 30%2.2M
@wearesocialsg • 181We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
7.3M 80% 20% 10%
@wearesocialsg • 182We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
730K 10% 2.0M 30%
@wearesocialsg • 183We Are Social
PERU
@wearesocialsg • 184We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
8,400,000
DIGITAL LANDSCAPE
JUN
2014
30,148,000
12,584,000
13,200,000
29,200,000
RURAL
77% 23%
42%
44%
28%
97%
@wearesocialsg • 185We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
12.6M 42% 89% 11%
@wearesocialsg • 186We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
44% 64%8.4M 28%13.2M
@wearesocialsg • 187We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
29.2M 70% 30% 26%
@wearesocialsg • 188We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
7.6M 26% 8.4M 28%
@wearesocialsg • 189We Are Social
PUERTO RICO
@wearesocialsg • 190We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,780,000
DIGITAL LANDSCAPE
JUN
2014
3,621,000
2,028,000
1,940,000
3,400,000
RURAL
99%
56%
54%
49%
1%
94%
@wearesocialsg • 191We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.03M 56% 65% 35%
@wearesocialsg • 192We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
54% 92%1.78M 49%1.94M
@wearesocialsg • 193We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
3.4M 29% 71% 27%
@wearesocialsg • 194We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
918K 27% 1.78M 49%
@wearesocialsg • 195We Are Social
SURINAME
@wearesocialsg • 196We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
150,000
DIGITAL LANDSCAPE
JUN
2014
573,000
202,000
170,000
1,000,000
RURAL
70% 30%
35%
30%
26%
174%
@wearesocialsg • 197We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
202K 35% 63% 37%
@wearesocialsg • 198We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
30% 88%150K 26%170K
@wearesocialsg • 199We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
1.0M 83% 17% 2%
@wearesocialsg • 200We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
20K 2% 150K 26%
@wearesocialsg • 201We Are Social
TRINIDAD & TOBAGO
@wearesocialsg • 202We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
440,000
DIGITAL LANDSCAPE
JUN
2014
1,224,000
857,000
560,000
1,700,000
RURAL
14% 86%
70%
46%
36%
139%
@wearesocialsg • 203We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
857K 70% 78% 22%
@wearesocialsg • 204We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
46% 79%440K 36%560K
@wearesocialsg • 205We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
1.7M 89% 11% 3%
@wearesocialsg • 206We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
51K 3% 440K 36%
@wearesocialsg • 207We Are Social
UNITED STATES OF AMERICA
@wearesocialsg • 208We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
154,000,000
DIGITAL LANDSCAPE
JUN
2014
318,892,000
279,834,000
180,000,000
347,200,000
RURAL
82% 18%
88%
56%
48%
109%
@wearesocialsg • 209We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUN
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
5H 01M 2H 29M 2H 03M
@wearesocialsg • 210We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
280M 88% 71% 29%
@wearesocialsg • 211We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
56% 86%154M 48%180M
@wearesocialsg • 212We Are Social
JUN
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
53%!
21%!
16%!
15%!
12%!
82%!
44%!
33%!
46%!
24%!
FACEBOOK
TWITTER
PINTEREST
GOOGLE+
INSTAGRAM
@wearesocialsg • 213We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
347M 27% 73% 55%
@wearesocialsg • 214We Are Social
JUN
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
65% 29%52% 13%46%
@wearesocialsg • 215We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JUN
2014 SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
56% 94% 77% 46%
@wearesocialsg • 216We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
191M 55% 154M 48%
@wearesocialsg • 217We Are Social
URUGUAY
@wearesocialsg • 218We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,340,000
DIGITAL LANDSCAPE
JUN
2014
3,333,000
2,017,000
2,000,000
5,300,000
RURAL
93%
61%
60%
40%
159%
7%
@wearesocialsg • 219We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.02M 61% 84% 16%
@wearesocialsg • 220We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
60% 67%1.34M 40%2.00M
@wearesocialsg • 221We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
5.3M 67% 33% 28%
@wearesocialsg • 222We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
1.48M 28% 1.34M 40%
@wearesocialsg • 223We Are Social
VENEZUELA
@wearesocialsg • 224We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
7,200,000
DIGITAL LANDSCAPE
JUN
2014
28,868,000
14,548,000
11,200,000
22,500,000
RURAL
94%
50%
39%
25%
6%
78%
@wearesocialsg • 225We Are Social
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUN
2014
#
INTERNET USE
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
14.5M 50% 87% 13%
@wearesocialsg • 226We Are Social
JUN
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, Facebook
39% 64%7.2M 25%11.2M
@wearesocialsg • 227We Are Social
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUN
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, GSMA Intelligence
22.5M 93% 7% 36%
@wearesocialsg • 228We Are Social
NUMBER OF
ACTIVE 3G MOBILE
SUBSCRIPTIONS
3G SUBSCRIPTIONS AS
A PERCENTAGE OF ALL
MOBILE SUBSCRIPTIONS
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JUN
2014
# #
3G 3G
MOBILE INTERNET INDICATORS
• Sources: US Census Bureau, GSMA Intelligence, Facebook
8.1M 36% 7.2M 25%
@wearesocialsg • 229We Are Social
DATA SOURCES USED IN THIS REPORT
Note that social media user numbers may sometimes exceed those of reported internet users.
This is because social media users numbers are collected by single, commercial entities who
rely on accurate, up-to-date data for advertising purposes, while reports on internet user
numbers typically rely on ad-hoc surveys that take longer to administer and analyse.
Population data
Latest available data from the United States Census Bureau, correct as at June 2014.
Urbanisation data from the United Nations World Urbanization Prospects report.
Internet user data
Latest available data from InternetLiveStats.com or InternetWorldStats.com (selected based on
recency), correct as at June 2014; usage behaviour data from GlobalWebIndex Wave 13 (Q1
2014); web traffic share data from StatCounter.com.
Social media and mobile social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo,
Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data
extrapolated from GlobalWebIndex Wave 13 (Q1 2014).
Mobile phone user data
Latest available data from GSMA Intelligence, correct as at June 2014; usage behaviour data
extrapolated from GlobalWebIndex Wave 13 (Q1 2014) and Google’s “Our Mobile Planet”
Report (May 2013).
wearesocial.sg • @wearesocialsg • 250We Are Social
FIND OUT MORE AT
WEARESOCIAL.SG
@wearesocialsg • 231We Are Social
@WEARESOCIAL
LETSTALK@WEARESOCIAL.COM
+1 646 476 2893
HTTP://WEARESOCIAL.COM
UNITED STATES
@WEARESOCIALBR
FALECOMAGENTE@WEARESOCIAL.COM.BR
+55 11 3032 7086
HTTP://WEARESOCIAL.COM.BR
BRAZIL
@WEARESOCIAL
TALKTOUS@WEARESOCIAL.NET
+44 (0)20 3195 1700
HTTP://WEARESOCIAL.NET
UNITED KINGDOM
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
SINGAPORE
GET IN TOUCH WITH OUR TEAMS:
@wearesocialsg • 232We Are Social
@WEARESOCIALIT
PARLACONNOI@WEARESOCIAL.IT
+39 (0)2 3655 1868
HTTP://WEARESOCIAL.IT
ITALY
@WEARESOCIALAU
LETS.CHAT@WEARESOCIAL.COM.AU
+61 (02) 9046 3700
HTTP://WEARESOCIAL.COM.AU
AUSTRALIA
@WEARESOCIALFR
CONVERSATION@WEARESOCIAL.FR
+33 (0)1 73 00 32 70
HTTP://WEARESOCIAL.FR
FRANCE
@WEARESOCIALDE
SPRICHMITUNS@WEARESOCIAL.DE
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.DE
GERMANY
GET IN TOUCH WITH OUR TEAMS:
Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
wearesocial.sg • @wearesocialsg • 233We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

Mais conteúdo relacionado

Mais procurados

Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015We Are Social Singapore
 
Digital In Singapore The Numbers
Digital In Singapore The NumbersDigital In Singapore The Numbers
Digital In Singapore The NumbersAaron Gomez
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014Evgeny Tsarkov
 
2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing TrendsGnocchi / Digital Marketing
 
Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015We Are Social Singapore
 
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social Singapore
 
JWT ASEAN Consumer Report
JWT ASEAN Consumer ReportJWT ASEAN Consumer Report
JWT ASEAN Consumer Reportdigitalinasia
 
Tns Italia - Connected Life 2014
Tns Italia - Connected Life 2014Tns Italia - Connected Life 2014
Tns Italia - Connected Life 2014Gabriella Bergaglio
 
Digitally poised india 2014-15
Digitally poised india   2014-15Digitally poised india   2014-15
Digitally poised india 2014-15hemant chadda
 
Hkaim social media marketer survey 2010
Hkaim social media marketer survey 2010Hkaim social media marketer survey 2010
Hkaim social media marketer survey 2010HKAIM
 
We Are Social's Digital Statshot 001
We Are Social's Digital Statshot 001We Are Social's Digital Statshot 001
We Are Social's Digital Statshot 001We Are Social Italia
 
We Are Social's Digital Statshot 002
We Are Social's Digital Statshot 002We Are Social's Digital Statshot 002
We Are Social's Digital Statshot 002We Are Social Italia
 
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - WestDigital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - WestWe Are Social
 

Mais procurados (16)

Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015
 
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
 
Digital In Singapore The Numbers
Digital In Singapore The NumbersDigital In Singapore The Numbers
Digital In Singapore The Numbers
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends2015 Digital Marketing, Social Media und Mobile Marketing Trends
2015 Digital Marketing, Social Media und Mobile Marketing Trends
 
Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015Digital, Social & Mobile in APAC in 2015
Digital, Social & Mobile in APAC in 2015
 
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
 
JWT ASEAN Consumer Report
JWT ASEAN Consumer ReportJWT ASEAN Consumer Report
JWT ASEAN Consumer Report
 
Tns Italia - Connected Life 2014
Tns Italia - Connected Life 2014Tns Italia - Connected Life 2014
Tns Italia - Connected Life 2014
 
Digitally poised india 2014-15
Digitally poised india   2014-15Digitally poised india   2014-15
Digitally poised india 2014-15
 
Social, Digital & Mobile in APAC
Social, Digital & Mobile in APACSocial, Digital & Mobile in APAC
Social, Digital & Mobile in APAC
 
Mobile StatPack
Mobile StatPackMobile StatPack
Mobile StatPack
 
Hkaim social media marketer survey 2010
Hkaim social media marketer survey 2010Hkaim social media marketer survey 2010
Hkaim social media marketer survey 2010
 
We Are Social's Digital Statshot 001
We Are Social's Digital Statshot 001We Are Social's Digital Statshot 001
We Are Social's Digital Statshot 001
 
We Are Social's Digital Statshot 002
We Are Social's Digital Statshot 002We Are Social's Digital Statshot 002
We Are Social's Digital Statshot 002
 
Digital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - WestDigital in 2018 in The Caribbean Part 1 - West
Digital in 2018 in The Caribbean Part 1 - West
 

Destaque

Tendencias Digitales 2015: Medios sociales con sentido
Tendencias Digitales 2015: Medios sociales con sentidoTendencias Digitales 2015: Medios sociales con sentido
Tendencias Digitales 2015: Medios sociales con sentidoTendencias Digitales
 
Como medir o sucesso do investimento digital? ComScore 2014
Como medir o sucesso do investimento digital? ComScore 2014Como medir o sucesso do investimento digital? ComScore 2014
Como medir o sucesso do investimento digital? ComScore 2014Karen Sanchez
 
5a marco conceptual del asis local
5a marco conceptual del asis local5a marco conceptual del asis local
5a marco conceptual del asis localTania Acevedo-Villar
 
Particiapción ciudadana en el control de la gestión pública en vzla
Particiapción ciudadana en el control de la gestión pública en vzlaParticiapción ciudadana en el control de la gestión pública en vzla
Particiapción ciudadana en el control de la gestión pública en vzlaMercedes Gutiérrez
 
Logaritmos caderno de exercícios
Logaritmos   caderno de exercíciosLogaritmos   caderno de exercícios
Logaritmos caderno de exercíciosprof. Renan Viana
 
Training Schrijven voor het Web
Training Schrijven voor het WebTraining Schrijven voor het Web
Training Schrijven voor het WebSimone Levie
 
Bpm en la elaboración de té instantáneo
Bpm en la elaboración de té instantáneoBpm en la elaboración de té instantáneo
Bpm en la elaboración de té instantáneoAlba Cabrera Urbieta
 
Error messages
Error messagesError messages
Error messagesrtinkelman
 

Destaque (20)

Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 
Digital in 2017: South America
Digital in 2017: South AmericaDigital in 2017: South America
Digital in 2017: South America
 
Digital in 2017: The Caribbean
Digital in 2017: The CaribbeanDigital in 2017: The Caribbean
Digital in 2017: The Caribbean
 
Digital in 2017: Northern America
Digital in 2017: Northern AmericaDigital in 2017: Northern America
Digital in 2017: Northern America
 
Digital in 2017: Central America
Digital in 2017: Central AmericaDigital in 2017: Central America
Digital in 2017: Central America
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 
Digital in 2017: Southeast Asia
Digital in 2017: Southeast AsiaDigital in 2017: Southeast Asia
Digital in 2017: Southeast Asia
 
Tendencias Digitales 2015: Medios sociales con sentido
Tendencias Digitales 2015: Medios sociales con sentidoTendencias Digitales 2015: Medios sociales con sentido
Tendencias Digitales 2015: Medios sociales con sentido
 
Como medir o sucesso do investimento digital? ComScore 2014
Como medir o sucesso do investimento digital? ComScore 2014Como medir o sucesso do investimento digital? ComScore 2014
Como medir o sucesso do investimento digital? ComScore 2014
 
5a marco conceptual del asis local
5a marco conceptual del asis local5a marco conceptual del asis local
5a marco conceptual del asis local
 
Particiapción ciudadana en el control de la gestión pública en vzla
Particiapción ciudadana en el control de la gestión pública en vzlaParticiapción ciudadana en el control de la gestión pública en vzla
Particiapción ciudadana en el control de la gestión pública en vzla
 
Logaritmos caderno de exercícios
Logaritmos   caderno de exercíciosLogaritmos   caderno de exercícios
Logaritmos caderno de exercícios
 
Training Schrijven voor het Web
Training Schrijven voor het WebTraining Schrijven voor het Web
Training Schrijven voor het Web
 
"Protección de la salud mental luego del terremoto y tsunami del 27 de febrer...
"Protección de la salud mental luego del terremoto y tsunami del 27 de febrer..."Protección de la salud mental luego del terremoto y tsunami del 27 de febrer...
"Protección de la salud mental luego del terremoto y tsunami del 27 de febrer...
 
Relatietips
RelatietipsRelatietips
Relatietips
 
Bpm en la elaboración de té instantáneo
Bpm en la elaboración de té instantáneoBpm en la elaboración de té instantáneo
Bpm en la elaboración de té instantáneo
 
Error messages
Error messagesError messages
Error messages
 

Semelhante a Social, Digital & Mobile in The Americas

Digital 2014 Americas (June 2014)
Digital 2014 Americas (June 2014)Digital 2014 Americas (June 2014)
Digital 2014 Americas (June 2014)DataReportal
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014Allan V. Braverman
 
Wearesocialsguidetosocialdigitalandmobile
WearesocialsguidetosocialdigitalandmobileWearesocialsguidetosocialdigitalandmobile
WearesocialsguidetosocialdigitalandmobileElio Laureano
 
Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14Localise Pty Limited
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)yann le gigan
 
Global digital statistic 2014
Global digital statistic 2014Global digital statistic 2014
Global digital statistic 2014Marco Gorini
 
Social, Digital & Mobile Around The World - January 2014
Social, Digital & Mobile Around The World - January 2014Social, Digital & Mobile Around The World - January 2014
Social, Digital & Mobile Around The World - January 2014Can Bakir
 
Global digital statistics _2014
Global digital statistics _2014Global digital statistics _2014
Global digital statistics _2014saleuartal
 
Global digital statistics _2014
Global digital statistics _2014Global digital statistics _2014
Global digital statistics _2014Samuel Aleu Artal
 
Social, Digital & Mobile Around The World (January 2014) BY We Are Social
Social, Digital & Mobile Around The World (January 2014) BY We Are SocialSocial, Digital & Mobile Around The World (January 2014) BY We Are Social
Social, Digital & Mobile Around The World (January 2014) BY We Are SocialJOSE LUIS ROQUEÑI
 
Estadísticas 2014: Internet, Social y Móvil
Estadísticas 2014: Internet, Social y MóvilEstadísticas 2014: Internet, Social y Móvil
Estadísticas 2014: Internet, Social y MóvilFernando Cebolla Pola
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014Mikhail Trokhin
 
Global digital statistics 2014
Global digital statistics 2014Global digital statistics 2014
Global digital statistics 2014Binh Pham Thanh
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeySocial, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeyWe Are Social Singapore
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...Robin Ng
 
Informe Social,Digital & Mobile Worldwide in 2014
Informe Social,Digital & Mobile Worldwide in 2014Informe Social,Digital & Mobile Worldwide in 2014
Informe Social,Digital & Mobile Worldwide in 2014Paulaitm2014
 

Semelhante a Social, Digital & Mobile in The Americas (20)

Digital 2014 Americas (June 2014)
Digital 2014 Americas (June 2014)Digital 2014 Americas (June 2014)
Digital 2014 Americas (June 2014)
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
Wearesocialsguidetosocialdigitalandmobile
WearesocialsguidetosocialdigitalandmobileWearesocialsguidetosocialdigitalandmobile
Wearesocialsguidetosocialdigitalandmobile
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14Social-digital-mobile-worldwide-jan14
Social-digital-mobile-worldwide-jan14
 
Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)Social, Digital & Mobile Around The World (January 2014)
Social, Digital & Mobile Around The World (January 2014)
 
Global digital statistic 2014
Global digital statistic 2014Global digital statistic 2014
Global digital statistic 2014
 
Social, Digital & Mobile Around The World - January 2014
Social, Digital & Mobile Around The World - January 2014Social, Digital & Mobile Around The World - January 2014
Social, Digital & Mobile Around The World - January 2014
 
Global digital statistics _2014
Global digital statistics _2014Global digital statistics _2014
Global digital statistics _2014
 
Global digital statistics _2014
Global digital statistics _2014Global digital statistics _2014
Global digital statistics _2014
 
Social, Digital & Mobile Around The World (January 2014) BY We Are Social
Social, Digital & Mobile Around The World (January 2014) BY We Are SocialSocial, Digital & Mobile Around The World (January 2014) BY We Are Social
Social, Digital & Mobile Around The World (January 2014) BY We Are Social
 
Global digital statistics 2014
Global digital statistics 2014Global digital statistics 2014
Global digital statistics 2014
 
Global digital statistics _2014
Global digital statistics _2014Global digital statistics _2014
Global digital statistics _2014
 
2014 Global Digital Overview
2014 Global Digital Overview2014 Global Digital Overview
2014 Global Digital Overview
 
Estadísticas 2014: Internet, Social y Móvil
Estadísticas 2014: Internet, Social y MóvilEstadísticas 2014: Internet, Social y Móvil
Estadísticas 2014: Internet, Social y Móvil
 
Global Digital Statistics 2014
Global Digital Statistics 2014Global Digital Statistics 2014
Global Digital Statistics 2014
 
Global digital statistics 2014
Global digital statistics 2014Global digital statistics 2014
Global digital statistics 2014
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & TurkeySocial, Digital & Mobile in The Middle East, North Africa & Turkey
Social, Digital & Mobile in The Middle East, North Africa & Turkey
 
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...
 
Informe Social,Digital & Mobile Worldwide in 2014
Informe Social,Digital & Mobile Worldwide in 2014Informe Social,Digital & Mobile Worldwide in 2014
Informe Social,Digital & Mobile Worldwide in 2014
 

Mais de We Are Social Singapore

Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)We Are Social Singapore
 
Digital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital StatshotDigital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital StatshotWe Are Social Singapore
 
Marketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our DestinyMarketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our DestinyWe Are Social Singapore
 

Mais de We Are Social Singapore (20)

Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)Facebook Engagement Insights & Benchmarks (v01)
Facebook Engagement Insights & Benchmarks (v01)
 
Digital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital StatshotDigital in 2018: Q3 Global Digital Statshot
Digital in 2018: Q3 Global Digital Statshot
 
2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot2018 Q2 Global Digital Statshot
2018 Q2 Global Digital Statshot
 
Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017
 
Social Selling Action Plan
Social Selling Action PlanSocial Selling Action Plan
Social Selling Action Plan
 
Marketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our DestinyMarketing To The Machines: Why Algorithms Are Our Destiny
Marketing To The Machines: Why Algorithms Are Our Destiny
 
Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017Global Digital Statshot Q2 2017
Global Digital Statshot Q2 2017
 
Digital in 2017: Western Europe
Digital in 2017: Western EuropeDigital in 2017: Western Europe
Digital in 2017: Western Europe
 
Digital in 2017: Northern Europe
Digital in 2017: Northern EuropeDigital in 2017: Northern Europe
Digital in 2017: Northern Europe
 
Digital in 2017: Southern Europe
Digital in 2017: Southern EuropeDigital in 2017: Southern Europe
Digital in 2017: Southern Europe
 
Digital in 2017: Eastern Europe
Digital in 2017: Eastern EuropeDigital in 2017: Eastern Europe
Digital in 2017: Eastern Europe
 
Digital in 2017: Northern Africa
Digital in 2017: Northern AfricaDigital in 2017: Northern Africa
Digital in 2017: Northern Africa
 
Digital in 2017: Western Africa
Digital in 2017: Western AfricaDigital in 2017: Western Africa
Digital in 2017: Western Africa
 
Digital in 2017: Middle Africa
Digital in 2017: Middle AfricaDigital in 2017: Middle Africa
Digital in 2017: Middle Africa
 
Digital in 2017: Eastern Africa
Digital in 2017: Eastern AfricaDigital in 2017: Eastern Africa
Digital in 2017: Eastern Africa
 
Digital in 2017: Southern Africa
Digital in 2017: Southern AfricaDigital in 2017: Southern Africa
Digital in 2017: Southern Africa
 
Digital in 2017: Western Asia
Digital in 2017: Western AsiaDigital in 2017: Western Asia
Digital in 2017: Western Asia
 
Digital in 2017: Central Asia
Digital in 2017: Central AsiaDigital in 2017: Central Asia
Digital in 2017: Central Asia
 
Digital in 2017: Southern Asia
Digital in 2017: Southern AsiaDigital in 2017: Southern Asia
Digital in 2017: Southern Asia
 
Digital in 2017: Eastern Asia
Digital in 2017: Eastern AsiaDigital in 2017: Eastern Asia
Digital in 2017: Eastern Asia
 

Último

Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 

Último (20)

Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 

Social, Digital & Mobile in The Americas

  • 1. @wearesocialsg • 1We Are Social DIGITAL IN THE AMERICASWE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA we are social
  • 2. @wearesocialsg • 2We Are Social COUNTRIES DETAILED IN THIS REPORT 01 ARGENTINA 16 HAITI 02 BELIZE 17 HONDURAS 03 BOLIVIA 18 JAMAICA 04 BRAZIL 19 MARTINIQUE 05 CANADA 20 MEXICO 06 CHILE 21 NICARAGUA 07 COLOMBIA 22 PANAMA 08 COSTA RICA 23 PARAGUAY 09 CUBA 24 PERU 10 DOMINICAN REPUBLIC 25 PUERTO RICO 11 ECUADOR 26 SURINAME 12 EL SALVADOR 27 TRINIDAD AND TOBAGO 13 GUADELOUPE 28 UNITED STATES 14 GUATEMALA 29 URUGUAY 15 GUYANA 30 VENEZUELA
  • 3. wearesocial.sg • @wearesocialsg • 3We Are Social CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
  • 4. @wearesocialsg • 4We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UNIQUE MOBILE USERS MOBILE PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION GLOBAL DIGITAL STATISTICS JUN 2014 7,176,000,000 2,908,000,000 1,972,000,000 RURAL • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence 3,553,000,000 7,069,000,000 52% 48% 41% 27% 50% 98%
  • 5. @wearesocialsg • 5We Are Social ACTIVE GLOBAL SOCIAL MEDIA USERS JUN 2014 • Sources: most recent user data in company press releases, correct as at June 2014 SOCIAL NETWORK MESSENGER / CHAT APP BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,280 ! 848 ! 644 ! 500 ! 396 ! 343 ! 300 ! 255 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • 6. @wearesocialsg • 6We Are Social THE AMERICAS: A REGIONAL OVERVIEW
  • 7. @wearesocialsg • 7We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UNIQUE MOBILE USERS MOBILE PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION DIGITAL IN THE AMERICAS JUN 2014 966,069,000 605,640,000 462,014,000 RURAL • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 605,000,000 1,070,107,000 80% 20% 63% 48% 63% 111%
  • 8. @wearesocialsg • 8We Are Social SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS JUN 2014 THE AMERICAS’ GLOBAL SHARE 13% 21% 23% 17% • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
  • 9. @wearesocialsg • 9We Are Social COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA UNITED STATES CANADA ARGENTINA BRAZIL BOLIVIA CHILE COLOMBIA VENEZUELA MEXICO PERU DOMINICAN REPUBLIC COSTA RICA ECUADOR PARAGUAY GUATEMALA INTERNET USERS JUN 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats 88%! 95%! 65%! 53%! 37%! 67%! 55%! 50%! 42%! 42%! 49%! 53%! 38%! 30%! 19%! 28,000,000 65% 3,970,587 37% 107,822,831 53% 33,000,381 95% 11,686,746 67% 25,660,725 55% 2,511,139 53% 3,090,796 28% 5,072,674 49% 6,012,003 38% 1,742,832 28% 2,716,781 19% 1,217,505 12% 1,602,558 19% 50,923,060 42% 891,675 15% 2,005,278 30% 12,583,953 42% 279,834,232 88% 14,548,421 50%
  • 10. @wearesocialsg • 10We Are Social INTERNET PENETRATION JUN 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats GLOBAL AVERAGE: 40% AMERICAS AVERAGE: 63% 95%! 88%! 76%! 70%! 67%! 65%! 63%! 61%! 56%! 55%! 54%! 53%! 53%! 53%! 50%! 49%! 42%! 42%! 40%! 40%! 38%! 38%! 37%! 35%! 30%! 28%! 28%! 27%! 19%! 19%! 15%! 12%! CANADA UNITEDSTATES MARTINIQUE TRINIDADAND TOBAGO CHILE ARGENTINA AMERICAS URUGUAY PUERTORICO COLOMBIA JAMAICA BRAZIL COSTARICA PANAMA VENEZUELA DOMINICAN REPUBLIC MEXICO PERU GLOBAL GUYANA ECUADOR GUADELOUPE BOLIVIA SURINAME PARAGUAY ELSALVADOR CUBA BELIZE HONDURAS GUATEMALA NICARAGUA HAITI
  • 11. @wearesocialsg • 11We Are Social NORTH AMERICAN USAGE JUN 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter 364M 77% 72% 28% TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC: DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC: MOBILE PHONES AND TABLETS #
  • 12. @wearesocialsg • 12We Are Social CENTRAL & SOUTH AMERICAN USAGE JUN 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter 242M 49% 80% 20% TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC: DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC: MOBILE PHONES AND TABLETS #
  • 13. @wearesocialsg • 13We Are Social SHARE OF NET TRAFFIC BY DEVICE JUN 2014 • Source: StatCounter. NB: numbers represent share of page views, not share of users. MOBILE SHARE OF WEB TRAFFIC PC SHARE OF WEB TRAFFIC 98%! 89%! 87%! 84%! 84%! 83%! 82%! 81%! 79%! 79%! 78%! 78%! 77%! 77%! 76%! 76%! 75%! 75%! 74%! 74%! 73%! 72%! 71%! 70%! 68%! 67%! 65%! 64%! 64%! 63%! 49%! 2%! 11%! 13%! 16%! 16%! 17%! 18%! 19%! 21%! 21%! 22%! 22%! 23%! 23%! 24%! 24%! 25%! 25%! 26%! 26%! 27%! 28%! 29%! 30%! 32%! 33%! 35%! 36%! 36%! 37%! 51%! CUBA PERU VENEZUELA URUGUAY ECUADOR COLOMBIA GUYANA ARGENTINA JAMAICA NICARAGUA DOMINICAN REPUBLIC TRINIDADAND TOBAGO BRAZIL CANADA ELSALVADOR BELIZE HONDURAS AMERICAS GUADELOUPE CHILE MEXICO BOLIVIA UNITEDSTATES PANAMA GUATEMALA PARAGUAY PUERTORICO COSTARICA MARTINIQUE SURINAME HAITI
  • 14. @wearesocialsg • 14We Are Social COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA UNITED STATES CANADA ARGENTINA BRAZIL BOLIVIA CHILE COLOMBIA VENEZUELA MEXICO PERU DOMINICAN REPUBLIC COSTA RICA ECUADOR PARAGUAY GUATEMALA ACTIVE SOCIAL MEDIA USERS JUN 2014 • Source: US Census Bureau, Facebook 56%! 56%! 56%! 45%! 26%! 61%! 48%! 39%! 45%! 44%! 33%! 50%! 47%! 33%! 22%! 24,000,000 56% 2,800,000 26% 92,000,000 45% 19,400,000 56% 10,600,000 61% 22,000,000 48% 2,400,000 50% N/A N/A 3,400,000 33% 7,400,000 47% 2,200,000 36% 3,200,000 22% 740,000 7% 1,780,000 21% 54,000,000 45% 1,180,000 20% 2,200,000 33% 13,200,000 44% 180,000,000 56% 11,200,000 39%
  • 15. @wearesocialsg • 15We Are Social 61%! 60%! 56%! 56%! 56%! 54%! 50%! 48%! 48%! 47%! 46%! 45%! 45%! 45%! 44%! 39%! 37%! 36%! 36%! 33%! 33%! 30%! 29%! 27%! 27%! 26%! 24%! 22%! 21%! 20%! 7%! N/A! CHILE URUGUAY UNITEDSTATES ARGENTINA CANADA PUERTORICO COSTARICA AMERICAS COLOMBIA ECUADOR TRINIDADAND TOBAGO BRAZIL GUADELOUPE MEXICO PERU VENEZUELA MARTINIQUE PANAMA ELSALVADOR DOMINICAN REPUBLIC PARAGUAY SURINAME BELIZE GLOBAL JAMAICA BOLIVIA GUYANA GUATEMALA HONDURAS NICARAGUA HAITI CUBA SOCIAL MEDIA PENETRATION JUN 2014 • Sources: US Census Bureau, Facebook, Tencent, VKontakte GLOBAL AVERAGE: 27% AMERICAS AVERAGE: 48%
  • 16. @wearesocialsg • 16We Are Social SOCIAL USERS BY DEVICE: AMERICAS JUN 2014 • Source: Facebook ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 462 M 370 M MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL SOCIAL USERS 80% ##
  • 17. @wearesocialsg • 17We Are Social COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA UNITED STATES CANADA ARGENTINA BRAZIL BOLIVIA CHILE COLOMBIA VENEZUELA MEXICO PERU DOMINICAN REPUBLIC COSTA RICA ECUADOR PARAGUAY GUATEMALA ACTIVE MOBILE SOCIAL MEDIA USERS JUN 2014 • Sources: US Census Bureau, Facebook 48%! 44%! 43%! 34%! 18%! 50%! 34%! 25%! 38%! 28%! 25%! 46%! 34%! 30%! 19%! 18,400,000 43% 1,920,000 18% 68,000,000 34% 15,400,000 44% 8,600,000 50% 15,600,000 34% 2,200,000 46% N/A N/A 2,600,000 25% 5,400,000 34% 1,920,000 31% 2,800,000 19% 640,000 6% 1,540,000 18% 46,000,000 38% 900,000 15% 2,000,000 30% 8,400,000 28% 154,000,000 48% 7,200,000 25%
  • 18. @wearesocialsg • 18We Are Social MOBILE SOCIAL MEDIA PENETRATION JUN 2014 • Sources: US Census Bureau, Facebook GLOBAL AVERAGE: 21% AMERICAS AVERAGE: 38% 50%! 49%! 48%! 46%! 44%! 43%! 40%! 38%! 38%! 36%! 34%! 34%! 34%! 34%! 31%! 31%! 30%! 28%! 28%! 26%! 25%! 25%! 23%! 22%! 21%! 19%! 18%! 18%! 18%! 15%! 6%! N/A! CHILE PUERTORICO UNITEDSTATES COSTARICA CANADA ARGENTINA URUGUAY AMERICAS MEXICO TRINIDADAND TOBAGO ECUADOR GUADELOUPE COLOMBIA BRAZIL ELSALVADOR PANAMA PARAGUAY MARTINIQUE PERU SURINAME DOMINICAN REPUBLIC VENEZUELA JAMAICA BELIZE GLOBAL GUATEMALA BOLIVIA GUYANA HONDURAS NICARAGUA HAITI CUBA
  • 19. @wearesocialsg • 19We Are Social JUN 2014 3G # # MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) NUMBER OF UNIQUE MOBILE PHONE USERS (INDIVIDUALS WITH 1+ ACTIVE SUBSCRIPTIONS) TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) 3G SUBSCRIPTIONS AS A PERCENTAGE OF TOTAL ACTIVE SUBSCRIPTIONS PREPAID SUBSCRIPTIONS AS A PERCENTAGE OF TOTAL ACTIVE SUBSCRIPTIONS • Sources: US Census Bureau, GSMA Intelligence MOBILE IN THE AMERICAS 63% 60%1.07B 39%605M
  • 20. @wearesocialsg • 20We Are Social COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA UNITED STATES CANADA ARGENTINA BRAZIL BOLIVIA CHILE COLOMBIA VENEZUELA MEXICO PERU DOMINICAN REPUBLIC COSTA RICA ECUADOR PARAGUAY GUATEMALA ACTIVE MOBILE SUBSCRIBERS JUN 2014 • Sources: US Census Bureau, GSMA Intelligence 109%! 81%! 146%! 136%! 87%! 156%! 104%! 78%! 89%! 97%! 90%! 132%! 112%! 109%! 115%! 62,900,000 146% 9,300,000 87% 274,600,000 136% 28,200,000 81% 27,100,000 156% 48,200,000 104% 6,300,000 132% 2,000,000 18% 9,300,000 90% 17,500,000 112% 8,500,000 139% 16,800,000 115% 6,100,000 61% 8,400,000 98% 106,600,000 89% 6,800,000 116% 7,300,000 109% 29,200,000 97% 347,200,000 109% 22,500,000 78%
  • 21. @wearesocialsg • 21We Are Social 176%! 174%! 159%! 156%! 150%! 147%! 146%! 139%! 139%! 136%! 132%! 119%! 116%! 115%! 112%! 111%! 109%! 109%! 104%! 98%! 98%! 97%! 97%! 94%! 90%! 89%! 87%! 87%! 81%! 78%! 61%! 18%! GUADELOUPE SURINAME URUGUAY CHILE MARTINIQUE PANAMA ARGENTINA TRINIDADAND TOBAGO ELSALVADOR BRAZIL COSTARICA JAMAICA NICARAGUA GUATEMALA ECUADOR AMERICAS PARAGUAY UNITEDSTATES COLOMBIA GLOBAL HONDURAS BELIZE PERU PUERTORICO DOMINICAN REPUBLIC MEXICO BOLIVIA GUYANA CANADA VENEZUELA HAITI CUBA MOBILE SUBSCRIPTION PENETRATION JUN 2014 • Sources: US Census Bureau, GSMA Intelligence GLOBAL AVERAGE: 98% AMERICAS AVERAGE: 111%
  • 22. @wearesocialsg • 22We Are Social PRE vs POST-PAY MOBILE CONTRACTS JUN 2014 • Sources: US Census Bureau, GSMA Intelligence 97%! 96%! 94%! 93%! 91%! 91%! 89%! 89%! 87%! 86%! 84%! 83%! 83%! 83%! 81%! 80%! 80%! 78%! 78%! 77%! 72%! 70%! 70%! 67%! 62%! 60%! 44%! 36%! 29%! 27%! 16%! 3%! 4%! 6%! 7%! 9%! 9%! 11%! 11%! 13%! 14%! 16%! 17%! 17%! 17%! 19%! 20%! 20%! 22%! 22%! 23%! 28%! 30%! 30%! 33%! 38%! 40%! 56%! 64%! 71%! 73%! 84%! GUYANA CUBA HONDURAS VENEZUELA BOLIVIA GUATEMALA PANAMA TRINIDADAND TOBAGO ELSALVADOR JAMAICA MEXICO BELIZE DOMINICAN REPUBLIC SURINAME NICARAGUA ECUADOR PARAGUAY COLOMBIA HAITI BRAZIL CHILE ARGENTINA PERU URUGUAY COSTARICA AMERICAS GUADELOUPE MARTINIQUE PUERTORICO UNITEDSTATES CANADA POST-PAID SUBSCRIPTIONS PRE-PAID SUBSCRIPTIONS
  • 23. @wearesocialsg • 23We Are Social COUNTRY USERS PENETRATION ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA UNITED STATES CANADA ARGENTINA BRAZIL BOLIVIA CHILE COLOMBIA VENEZUELA MEXICO PERU DOMINICAN REPUBLIC COSTA RICA ECUADOR PARAGUAY GUATEMALA ACTIVE 3G MOBILE SUBSCRIBERS JUN 2014 • Sources: US Census Bureau, GSMA Intelligence 55%! 53%! 31%! 40%! 18%! 22%! 17%! 36%! 32%! 26%! 17%! 40%! 17%! 10%! 12%! 19,499,000 31% 1,674,000 18% 109,840,000 40% 14,946,000 53% 5,962,000 22% 8,194,000 17% 2,520,000 40% [<100] ~ 0% 1,581,000 17% 2,975,000 17% 1,020,000 12% 2,016,000 12% 610,000 10% 1,176,000 14% 34,112,000 32% 1,020,000 15% 730,000 10% 7,592,000 26% 190,960,000 55% 8,100,000 36%
  • 24. @wearesocialsg • 24We Are Social 3G SUBSCRIPTION PENETRATION JUN 2014 • Sources: US Census Bureau, GSMA Intelligence AMERICAS AVERAGE: 39% 55%! 53%! 40%! 40%! 39%! 36%! 33%! 32%! 31%! 31%! 28%! 27%! 26%! 23%! 22%! 19%! 18%! 17%! 17%! 17%! 15%! 14%! 12%! 12%! 10%! 10%! 7%! 4%! 3%! 2%! ~0%! UNITEDSTATES CANADA BRAZIL COSTARICA AMERICAS VENEZUELA GUADELOUPE MEXICO ARGENTINA JAMAICA URUGUAY PUERTORICO PERU BELIZE CHILE PANAMA BOLIVIA COLOMBIA DOMINICAN REPUBLIC ECUADOR NICARAGUA HONDURAS ELSALVADOR GUATEMALA HAITI PARAGUAY GUYANA MARTINIQUE TRINIDADAND TOBAGO SURINAME CUBA
  • 25. @wearesocialsg • 25We Are Social COUNTRIES IN OUR AMERICAS SUB-REGIONS • Classification is for convenience only. Not all countries are included in the in-depth analysis. CARIBBEAN CENTRAL AMERICA ANGUILLA BELIZE ANTIGUA & BARBUDA COSTA RICA ARUBA EL SALVADOR BAHAMAS GUATEMALA BARBADOS HONDURAS BRITISH VIRGIN ISLANDS NICARAGUA CARIBBEAN NETHERLANDS PANAMA CAYMAN ISLANDS CUBA NORTH AMERICA CURACAO BERMUDA DOMINICA CANADA DOMINICAN REPUBLIC GREENLAND GRENADA MEXICO GUADELOUPE SAINT PIERRE & MIQUELON HAITI UNITED STATES JAMAICA MARTINIQUE SOUTH AMERICA MONTSERRAT ARGENTINA PUERTO RICO BOLIVIA SAINT BARTHÉLEMY BRAZIL SAINT KITTS & NEVIS CHILE SAINT LUCIA COLOMBIA SAINT MARTIN ECUADOR SAINT VINCENT & THE GRENADINES FALKLAND ISLANDS SINT MAARTEN FRENCH GUIANA TRINIDAD & TOBAGO GUYANA TURKS & CAICOS ISLANDS PARAGUAY US VIRGIN ISLANDS PERU SOUTH GEORGIA & THE SANDWICH ISLANDS SURINAME URUGUAY VENEZUELA
  • 26. @wearesocialsg • 26We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 7,021,000 DIGITAL IN THE CARIBBEAN JUN 2014 41,800,000 15,444,000 8,556,000 29,680,000 RURAL 66% 34% 37% 20% 71% 17%
  • 27. @wearesocialsg • 27We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 10,556,000 DIGITAL IN CENTRAL AMERICA JUN 2014 43,924,000 11,456,000 12,160,000 52,432,000 RURAL 57% 43% 26% 28% 24% 119%
  • 28. @wearesocialsg • 28We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 215,459,000 DIGITAL IN NORTH AMERICA JUN 2014 474,147,000 363,874,000 253,468,000 482,139,000 RURAL 81% 19% 77% 53% 45% 102%
  • 29. @wearesocialsg • 29We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 137,206,000 DIGITAL IN SOUTH AMERICA JUN 2014 406,197,000 214,866,000 187,830,000 505,856,000 RURAL 83% 17% 53% 46% 34% 125%
  • 30. @wearesocialsg • 30We Are Social INDIVIDUAL COUNTRY DATA
  • 31. @wearesocialsg • 31We Are Social ARGENTINA
  • 32. @wearesocialsg • 32We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 18,400,000 DIGITAL LANDSCAPE JUN 2014 43,024,000 28,000,000 24,000,000 62,900,000 RURAL 93% 65% 56% 43% 146% 7%
  • 33. @wearesocialsg • 33We Are Social AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUN 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 4H 59M 3H 21M 3H 05M
  • 34. @wearesocialsg • 34We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 28M 65% 81% 19%
  • 35. @wearesocialsg • 35We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 56% 77%18.4M 43%24.0M
  • 36. @wearesocialsg • 36We Are Social JUN 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 50%! 23%! 21%! 10%! 7%! 93%! 72%! 57%! 37%! 17%! FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 37. @wearesocialsg • 37We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 62.9M 70% 30% 31%
  • 38. @wearesocialsg • 38We Are Social JUN 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 52% 15%31% 10%36%
  • 39. @wearesocialsg • 39We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JUN 2014 SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report 31% 86% 85% 25%
  • 40. @wearesocialsg • 40We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 19.5M 31% 18.4M 43%
  • 41. @wearesocialsg • 41We Are Social BELIZE
  • 42. @wearesocialsg • 42We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 76,000 DIGITAL LANDSCAPE JUN 2014 341,000 91,000 100,000 332,000 RURAL 45% 55% 27% 29% 22% 97%
  • 43. @wearesocialsg • 43We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 91K 27% 76% 24%
  • 44. @wearesocialsg • 44We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 29% 76%76K 22%100K
  • 45. @wearesocialsg • 45We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 332K 83% 17% 23%
  • 46. @wearesocialsg • 46We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 76K 23% 76K 22%
  • 47. @wearesocialsg • 47We Are Social BOLIVIA
  • 48. @wearesocialsg • 48We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,920,000 DIGITAL LANDSCAPE JUN 2014 10,631,000 3,971,000 2,800,000 9,300,000 RURAL 67% 33% 37% 26% 18% 87%
  • 49. @wearesocialsg • 49We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 3.97M 37% 72% 28%
  • 50. @wearesocialsg • 50We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 26% 69%1.92M 18%2.80M
  • 51. @wearesocialsg • 51We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 9.30M 91% 9% 18%
  • 52. @wearesocialsg • 52We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.67M 18% 1.92M 18%
  • 53. @wearesocialsg • 53We Are Social BRAZIL
  • 54. @wearesocialsg • 54We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 68,000,000 DIGITAL LANDSCAPE JUN 2014 202,657,000 107,823,000 92,000,000 274,600,000 RURAL 85% 15% 53% 45% 34% 136%
  • 55. @wearesocialsg • 55We Are Social AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUN 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 5H 55M 3H 06M 3H 05M
  • 56. @wearesocialsg • 56We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 108M 53% 77% 23%
  • 57. @wearesocialsg • 57We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 45% 74%68M 34%92M
  • 58. @wearesocialsg • 58We Are Social JUN 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 51%! 24%! 19%! 14%! 11%! 92%! 78%! 59%! 36%! 41%! FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 59. @wearesocialsg • 59We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 275M 77% 23% 40%
  • 60. @wearesocialsg • 60We Are Social JUN 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 43% 13%27% 12%29%
  • 61. @wearesocialsg • 61We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JUN 2014 SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report 26% 89% 82% 30%
  • 62. @wearesocialsg • 62We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 110M 40% 68M 34%
  • 63. @wearesocialsg • 63We Are Social CANADA
  • 64. @wearesocialsg • 64We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 15,400,000 DIGITAL LANDSCAPE JUN 2014 34,835,000 33,000,000 19,400,000 28,200,000 RURAL 81% 19% 95% 56% 44% 81%
  • 65. @wearesocialsg • 65We Are Social AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUN 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 4H 50M 1H 52M 1H 55M
  • 66. @wearesocialsg • 66We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 33M 95% 77% 23%
  • 67. @wearesocialsg • 67We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 56% 79%15.4M 44%19.4M
  • 68. @wearesocialsg • 68We Are Social JUN 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 54%! 21%! 15%! 13%! 11%! 84%! 45%! 49%! 28%! 31%! FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN
  • 69. @wearesocialsg • 69We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 28.2M 16% 84% 53%
  • 70. @wearesocialsg • 70We Are Social JUN 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 71% 31%58% 12%49%
  • 71. @wearesocialsg • 71We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JUN 2014 SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report 56% 89% 77% 27%
  • 72. @wearesocialsg • 72We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 14.9M 53% 15.4M 44%
  • 73. @wearesocialsg • 73We Are Social CHILE
  • 74. @wearesocialsg • 74We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 8,600,000 DIGITAL LANDSCAPE JUN 2014 17,364,000 11,687,000 10,600,000 27,100,000 RURAL 89% 67% 61% 50% 156% 11%
  • 75. @wearesocialsg • 75We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 11.7M 67% 74% 26%
  • 76. @wearesocialsg • 76We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 61% 81%8.6M 50%10.6M
  • 77. @wearesocialsg • 77We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 27.1M 72% 28% 22%
  • 78. @wearesocialsg • 78We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 5.96M 22% 8.60M 50%
  • 79. @wearesocialsg • 79We Are Social COLOMBIA
  • 80. @wearesocialsg • 80We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 15,600,000 DIGITAL LANDSCAPE JUN 2014 46,245,000 25,661,000 22,000,000 48,200,000 RURAL 75% 25% 55% 48% 34% 104%
  • 81. @wearesocialsg • 81We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 25.7M 55% 83% 17%
  • 82. @wearesocialsg • 82We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 48% 71%15.6M 34%22.0M
  • 83. @wearesocialsg • 83We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 48.2M 78% 22% 17%
  • 84. @wearesocialsg • 84We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 8.2M 17% 15.6M 34%
  • 85. @wearesocialsg • 85We Are Social COSTA RICA
  • 86. @wearesocialsg • 86We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 2,200,000 DIGITAL LANDSCAPE JUN 2014 4,755,000 2,511,000 2,400,000 6,300,000 RURAL 65% 35% 53% 50% 46% 132%
  • 87. @wearesocialsg • 87We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.5M 53% 64% 36%
  • 88. @wearesocialsg • 88We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 50% 92%2.2M 46%2.4M
  • 89. @wearesocialsg • 89We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 6.3M 62% 38% 40%
  • 90. @wearesocialsg • 90We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 2.5M 40% 2.2M 46%
  • 91. @wearesocialsg • 91We Are Social CUBA
  • 92. @wearesocialsg • 92We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence N/A DIGITAL LANDSCAPE JUN 2014 11,047,000 3,091,000 N/A 2,000,000 RURAL 76% 24% 28% [ N/A ] [ N/A ] 18%
  • 93. @wearesocialsg • 93We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 3.09M 28% 98% 2%
  • 94. @wearesocialsg • 94We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 2.0M 96% 4% ~ 0%
  • 95. @wearesocialsg • 95We Are Social DOMINICAN REPUBLIC
  • 96. @wearesocialsg • 96We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 2,600,000 DIGITAL LANDSCAPE JUN 2014 10,350,000 5,073,000 3,400,000 9,300,000 RURAL 70% 30% 49% 33% 25% 90%
  • 97. @wearesocialsg • 97We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 5.07M 49% 78% 22%
  • 98. @wearesocialsg • 98We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 33% 76%2.6M 25%3.4M
  • 99. @wearesocialsg • 99We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 9.3M 83% 17% 17%
  • 100. @wearesocialsg • 100We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.6M 17% 2.6M 25%
  • 101. @wearesocialsg • 101We Are Social ECUADOR
  • 102. @wearesocialsg • 102We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 5,400,000 DIGITAL LANDSCAPE JUN 2014 15,654,000 6,012,000 7,400,000 17,500,000 RURAL 68% 32% 38% 47% 34% 112%
  • 103. @wearesocialsg • 103We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 6.0M 38% 84% 16%
  • 104. @wearesocialsg • 104We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 47% 73%5.4M 34%7.4M
  • 105. @wearesocialsg • 105We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 17.5M 80% 20% 17%
  • 106. @wearesocialsg • 106We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 2.98M 17% 5.40M 34%
  • 107. @wearesocialsg • 107We Are Social EL SALVADOR
  • 108. @wearesocialsg • 108We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,920,000 DIGITAL LANDSCAPE JUN 2014 6,126,000 1,743,000 2,200,000 8,500,000 RURAL 65% 35% 28% 36% 31% 139%
  • 109. @wearesocialsg • 109We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.74M 28% 76% 24%
  • 110. @wearesocialsg • 110We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 36% 87%1.9M 31%2.2M
  • 111. @wearesocialsg • 111We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 8.5M 87% 13% 12%
  • 112. @wearesocialsg • 112We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.02M 12% 1.92M 31%
  • 113. @wearesocialsg • 113We Are Social GUADELOUPE
  • 114. @wearesocialsg • 114We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 138,000 DIGITAL LANDSCAPE JUN 2014 409,000 156,000 184,000 718,000 RURAL 50% 50% 38% 45% 34% 176%
  • 115. @wearesocialsg • 115We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 156K 38% 74% 26%
  • 116. @wearesocialsg • 116We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 45% 75%138K 34%184K
  • 117. @wearesocialsg • 117We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 718K 44% 56% 33%
  • 118. @wearesocialsg • 118We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 237K 33% 138K 34%
  • 119. @wearesocialsg • 119We Are Social GUATEMALA
  • 120. @wearesocialsg • 120We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 2,800,000 DIGITAL LANDSCAPE JUN 2014 14,647,000 2,717,000 3,200,000 16,800,000 RURAL 50% 50% 19% 22% 19% 115%
  • 121. @wearesocialsg • 121We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.7M 19% 68% 32%
  • 122. @wearesocialsg • 122We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 22% 88%2.8M 19%3.2M
  • 123. @wearesocialsg • 123We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 16.8M 91% 9% 12%
  • 124. @wearesocialsg • 124We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 2.0M 12% 2.8M 19%
  • 125. @wearesocialsg • 125We Are Social GUYANA
  • 126. @wearesocialsg • 126We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 132,000 DIGITAL LANDSCAPE JUN 2014 736,000 295,000 176,000 638,000 RURAL 28% 72% 40% 24% 18% 87%
  • 127. @wearesocialsg • 127We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 295K 40% 82% 18%
  • 128. @wearesocialsg • 128We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 24% 75%132K 18%176K
  • 129. @wearesocialsg • 129We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 638K 97% 3% 7%
  • 130. @wearesocialsg • 130We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 45K 7% 132K 18%
  • 131. @wearesocialsg • 131We Are Social HAITI
  • 132. @wearesocialsg • 132We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 640,000 DIGITAL LANDSCAPE JUN 2014 9,997,000 1,218,000 740,000 6,100,000 RURAL 53% 47% 61% 12% 7% 6%
  • 133. @wearesocialsg • 133We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.2M 12% 49% 51%
  • 134. @wearesocialsg • 134We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 7% 86%640K 6%740K
  • 135. @wearesocialsg • 135We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 6.1M 78% 22% 10%
  • 136. @wearesocialsg • 136We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 610K 10% 640K 6%
  • 137. @wearesocialsg • 137We Are Social HONDURAS
  • 138. @wearesocialsg • 138We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,540,000 DIGITAL LANDSCAPE JUN 2014 8,599,000 1,603,000 1,780,000 8,400,000 RURAL 52% 48% 19% 21% 18% 98%
  • 139. @wearesocialsg • 139We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.6M 19% 75% 25%
  • 140. @wearesocialsg • 140We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 21% 87%1.54M 18%1.78M
  • 141. @wearesocialsg • 141We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 8.4M 94% 6% 14%
  • 142. @wearesocialsg • 142We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.18M 14% 1.54M 18%
  • 143. @wearesocialsg • 143We Are Social JAMAICA
  • 144. @wearesocialsg • 144We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 660,000 DIGITAL LANDSCAPE JUN 2014 2,930,000 1,581,000 800,000 3,500,000 RURAL 52% 48% 54% 27% 23% 119%
  • 145. @wearesocialsg • 145We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.58M 54% 79% 21%
  • 146. @wearesocialsg • 146We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 27% 83%660K 23%800K
  • 147. @wearesocialsg • 147We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 3.5M 86% 14% 31%
  • 148. @wearesocialsg • 148We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.09M 31% 660K 23%
  • 149. @wearesocialsg • 149We Are Social MARTINIQUE
  • 150. @wearesocialsg • 150We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 112,000 DIGITAL LANDSCAPE JUN 2014 398,000 303,000 148,000 596,000 RURAL 50% 50% 76% 37% 28% 150%
  • 151. @wearesocialsg • 151We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 303K 76% 64% 36%
  • 152. @wearesocialsg • 152We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 37% 76%112K 28%148K
  • 153. @wearesocialsg • 153We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 596K 36% 64% 4%
  • 154. @wearesocialsg • 154We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 24K 4% 112K 28%
  • 155. @wearesocialsg • 155We Are Social MEXICO
  • 156. @wearesocialsg • 156We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 46,000,000 DIGITAL LANDSCAPE JUN 2014 120,287,000 50,923,000 54,000,000 106,600,000 RURAL 78% 22% 42% 45% 38% 89%
  • 157. @wearesocialsg • 157We Are Social AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUN 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 5H 06M 3H 17M 2H 58M
  • 158. @wearesocialsg • 158We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 50.9M 42% 73% 27%
  • 159. @wearesocialsg • 159We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 45% 85%46.0M 38%54.0M
  • 160. @wearesocialsg • 160We Are Social JUN 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 56%! 28%! 26%! 13%! 10%! 95%! 77%! 63%! 32%! 34%! FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 161. @wearesocialsg • 161We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 107M 84% 16% 32%
  • 162. @wearesocialsg • 162We Are Social JUN 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 37% 10%24% 10%25%
  • 163. @wearesocialsg • 163We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JUN 2014 SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report 37% 95% 91% 39%
  • 164. @wearesocialsg • 164We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 34.1M 32% 46.0M 38%
  • 165. @wearesocialsg • 165We Are Social NICARAGUA
  • 166. @wearesocialsg • 166We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 900,000 DIGITAL LANDSCAPE JUN 2014 5,849,000 892,000 1,180,000 6,800,000 RURAL 58% 42% 20% 116% 15% 15%
  • 167. @wearesocialsg • 167We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 892K 15% 79% 21%
  • 168. @wearesocialsg • 168We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 20% 76%900K 15%1.18M
  • 169. @wearesocialsg • 169We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 6.8M 81% 19% 15%
  • 170. @wearesocialsg • 170We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.02M 15% 900K 15%
  • 171. @wearesocialsg • 171We Are Social PANAMA
  • 172. @wearesocialsg • 172We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,120,000 DIGITAL LANDSCAPE JUN 2014 3,608,000 1,900,00 1,300,000 5,300,000 RURAL 75% 25% 53% 36% 31% 147%
  • 173. @wearesocialsg • 173We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.9M 53% 70% 30%
  • 174. @wearesocialsg • 174We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 36% 86%1.12M 31%1.30M
  • 175. @wearesocialsg • 175We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 5.3M 89% 11% 19%
  • 176. @wearesocialsg • 176We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.01M 19% 1.12M 31%
  • 177. @wearesocialsg • 177We Are Social PARAGUAY
  • 178. @wearesocialsg • 178We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 2,000,000 DIGITAL LANDSCAPE JUN 2014 6,704,000 2,005,000 2,200,000 7,300,000 RURAL 62% 38% 30% 33% 30% 109%
  • 179. @wearesocialsg • 179We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.01M 30% 67% 33%
  • 180. @wearesocialsg • 180We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 33% 91%2.0M 30%2.2M
  • 181. @wearesocialsg • 181We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 7.3M 80% 20% 10%
  • 182. @wearesocialsg • 182We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 730K 10% 2.0M 30%
  • 183. @wearesocialsg • 183We Are Social PERU
  • 184. @wearesocialsg • 184We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 8,400,000 DIGITAL LANDSCAPE JUN 2014 30,148,000 12,584,000 13,200,000 29,200,000 RURAL 77% 23% 42% 44% 28% 97%
  • 185. @wearesocialsg • 185We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 12.6M 42% 89% 11%
  • 186. @wearesocialsg • 186We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 44% 64%8.4M 28%13.2M
  • 187. @wearesocialsg • 187We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 29.2M 70% 30% 26%
  • 188. @wearesocialsg • 188We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 7.6M 26% 8.4M 28%
  • 189. @wearesocialsg • 189We Are Social PUERTO RICO
  • 190. @wearesocialsg • 190We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,780,000 DIGITAL LANDSCAPE JUN 2014 3,621,000 2,028,000 1,940,000 3,400,000 RURAL 99% 56% 54% 49% 1% 94%
  • 191. @wearesocialsg • 191We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.03M 56% 65% 35%
  • 192. @wearesocialsg • 192We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 54% 92%1.78M 49%1.94M
  • 193. @wearesocialsg • 193We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 3.4M 29% 71% 27%
  • 194. @wearesocialsg • 194We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 918K 27% 1.78M 49%
  • 195. @wearesocialsg • 195We Are Social SURINAME
  • 196. @wearesocialsg • 196We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 150,000 DIGITAL LANDSCAPE JUN 2014 573,000 202,000 170,000 1,000,000 RURAL 70% 30% 35% 30% 26% 174%
  • 197. @wearesocialsg • 197We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 202K 35% 63% 37%
  • 198. @wearesocialsg • 198We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 30% 88%150K 26%170K
  • 199. @wearesocialsg • 199We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 1.0M 83% 17% 2%
  • 200. @wearesocialsg • 200We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 20K 2% 150K 26%
  • 201. @wearesocialsg • 201We Are Social TRINIDAD & TOBAGO
  • 202. @wearesocialsg • 202We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 440,000 DIGITAL LANDSCAPE JUN 2014 1,224,000 857,000 560,000 1,700,000 RURAL 14% 86% 70% 46% 36% 139%
  • 203. @wearesocialsg • 203We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 857K 70% 78% 22%
  • 204. @wearesocialsg • 204We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 46% 79%440K 36%560K
  • 205. @wearesocialsg • 205We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 1.7M 89% 11% 3%
  • 206. @wearesocialsg • 206We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 51K 3% 440K 36%
  • 207. @wearesocialsg • 207We Are Social UNITED STATES OF AMERICA
  • 208. @wearesocialsg • 208We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 154,000,000 DIGITAL LANDSCAPE JUN 2014 318,892,000 279,834,000 180,000,000 347,200,000 RURAL 82% 18% 88% 56% 48% 109%
  • 209. @wearesocialsg • 209We Are Social AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUN 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 5H 01M 2H 29M 2H 03M
  • 210. @wearesocialsg • 210We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 280M 88% 71% 29%
  • 211. @wearesocialsg • 211We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 56% 86%154M 48%180M
  • 212. @wearesocialsg • 212We Are Social JUN 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 53%! 21%! 16%! 15%! 12%! 82%! 44%! 33%! 46%! 24%! FACEBOOK TWITTER PINTEREST GOOGLE+ INSTAGRAM
  • 213. @wearesocialsg • 213We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 347M 27% 73% 55%
  • 214. @wearesocialsg • 214We Are Social JUN 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 65% 29%52% 13%46%
  • 215. @wearesocialsg • 215We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JUN 2014 SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report 56% 94% 77% 46%
  • 216. @wearesocialsg • 216We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 191M 55% 154M 48%
  • 217. @wearesocialsg • 217We Are Social URUGUAY
  • 218. @wearesocialsg • 218We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,340,000 DIGITAL LANDSCAPE JUN 2014 3,333,000 2,017,000 2,000,000 5,300,000 RURAL 93% 61% 60% 40% 159% 7%
  • 219. @wearesocialsg • 219We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.02M 61% 84% 16%
  • 220. @wearesocialsg • 220We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 60% 67%1.34M 40%2.00M
  • 221. @wearesocialsg • 221We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 5.3M 67% 33% 28%
  • 222. @wearesocialsg • 222We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 1.48M 28% 1.34M 40%
  • 223. @wearesocialsg • 223We Are Social VENEZUELA
  • 224. @wearesocialsg • 224We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 7,200,000 DIGITAL LANDSCAPE JUN 2014 28,868,000 14,548,000 11,200,000 22,500,000 RURAL 94% 50% 39% 25% 6% 78%
  • 225. @wearesocialsg • 225We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUN 2014 # INTERNET USE • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 14.5M 50% 87% 13%
  • 226. @wearesocialsg • 226We Are Social JUN 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, Facebook 39% 64%7.2M 25%11.2M
  • 227. @wearesocialsg • 227We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUN 2014 3G # MOBILE USE • Sources: US Census Bureau, GSMA Intelligence 22.5M 93% 7% 36%
  • 228. @wearesocialsg • 228We Are Social NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JUN 2014 # # 3G 3G MOBILE INTERNET INDICATORS • Sources: US Census Bureau, GSMA Intelligence, Facebook 8.1M 36% 7.2M 25%
  • 229. @wearesocialsg • 229We Are Social DATA SOURCES USED IN THIS REPORT Note that social media user numbers may sometimes exceed those of reported internet users. This is because social media users numbers are collected by single, commercial entities who rely on accurate, up-to-date data for advertising purposes, while reports on internet user numbers typically rely on ad-hoc surveys that take longer to administer and analyse. Population data Latest available data from the United States Census Bureau, correct as at June 2014. Urbanisation data from the United Nations World Urbanization Prospects report. Internet user data Latest available data from InternetLiveStats.com or InternetWorldStats.com (selected based on recency), correct as at June 2014; usage behaviour data from GlobalWebIndex Wave 13 (Q1 2014); web traffic share data from StatCounter.com. Social media and mobile social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 13 (Q1 2014). Mobile phone user data Latest available data from GSMA Intelligence, correct as at June 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 13 (Q1 2014) and Google’s “Our Mobile Planet” Report (May 2013).
  • 230. wearesocial.sg • @wearesocialsg • 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  • 231. @wearesocialsg • 231We Are Social @WEARESOCIAL LETSTALK@WEARESOCIAL.COM +1 646 476 2893 HTTP://WEARESOCIAL.COM UNITED STATES @WEARESOCIALBR FALECOMAGENTE@WEARESOCIAL.COM.BR +55 11 3032 7086 HTTP://WEARESOCIAL.COM.BR BRAZIL @WEARESOCIAL TALKTOUS@WEARESOCIAL.NET +44 (0)20 3195 1700 HTTP://WEARESOCIAL.NET UNITED KINGDOM @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG SINGAPORE GET IN TOUCH WITH OUR TEAMS:
  • 232. @wearesocialsg • 232We Are Social @WEARESOCIALIT PARLACONNOI@WEARESOCIAL.IT +39 (0)2 3655 1868 HTTP://WEARESOCIAL.IT ITALY @WEARESOCIALAU LETS.CHAT@WEARESOCIAL.COM.AU +61 (02) 9046 3700 HTTP://WEARESOCIAL.COM.AU AUSTRALIA @WEARESOCIALFR CONVERSATION@WEARESOCIAL.FR +33 (0)1 73 00 32 70 HTTP://WEARESOCIAL.FR FRANCE @WEARESOCIALDE SPRICHMITUNS@WEARESOCIAL.DE +49 (0)89 8099 110 20 HTTP://WEARESOCIAL.DE GERMANY GET IN TOUCH WITH OUR TEAMS:
  • 233. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 234. wearesocial.sg • @wearesocialsg • 233We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG