We Are Social's approach to strategic social media campaigning for NGOs and the Third Sector. keynote presentation delivered at the Media Trust's Spring Conference, Tuesday 16th March 2010.

1. From broadcast to networks Tools & Changing Landscapes in the Third Sector Simon Collister | We Are Social

2. First, let’s take a step back

5. Leading to organisational shift “ Organisations are increasingly being by-passed and power is shifting away from top-down hierarchies and towards more fluid and participative networks ” NCVO Report, ICT Foresight: how online communities can make the internet work for the Voluntary and Community Sector

6. The changing landscape and its effect on the sector

9. This isn’t social capital X

14. The organisation of the future? Outreach Manage Twitter Slideshare Issuu Flickr YouTube

16. Empowering tools

18. Engagement cycle CONVERSATIONS Conversation platforms Blog Twitter Facebook MONITORING & RESPONDING

19. Tooled-up networks in action Which organisations are doing it well?

20. Tooled-up networks in action Which organisations are doing it well? WRONG QUESTION

21. People are already organising

22. #Trafigura

24. MyDavidCameron

25. Tooled-up networks in action However, some organisations are doing it well

26. Greenpeace vs Nestle

27. Amnesty: Shell Webchat

28. Conservative Party

29. Princess Royal Trust for Carers

30. Where do we go from here?

31. The challenge “ Organisations are increasingly being by-passed and power is shifting away from top-down hierarchies and towards more fluid and participative networks ” NCVO Report, ICT Foresight: how online communities can make the internet work for the Voluntary and Community Sector

33. Thanks http://wearesocial.net