Booth Ainsworth have used Sigma, based in Macclesfield, to create an innovative and interactive website and are now working alongside Sigma to deliver this high value seminar. The seminar will present techniques for increasing traffic to your website, engaging and interacting with users more effectively, and delivering a higher value service to your customers. Chris Bush from Sigma has been working within the field of information management for nine years and has delivered proven strategies to generate new business. He will be looking at the following topics: * Search engine optimisation * Dynamic content - using video and podcasts * Social media - using Facebook, Twitter and blogs * Using the web as a two-way communication channel Chris recognises that client retention and generation of new business is a key element of any business plan and will be able to demonstrate ways of using the website to improve client retention and promote new developments and services.

1. Welcome Booth AinsworthGary CookSigmaShaun GommJustin DarleyChris Bush Follow us@wearesigma@booth_ainsworth

2. Video slide

3. WEB MARKETING

4. BE A SUPERHERO(at least to your customers)

6. Put yourself in their shoes

8. Clear & simple navigation

9. Explain terminology

10. Think search

11. Easier to find

12. Easily found

13. Google business directory

14. 2000Unique visitors a month

15. Share & interact

16. Two thirdsof youregistered online!

18. Share on YouTube

21. We don’t recommend things which bore us http://www.flickr.com/photos/68625749@N00/4488809678/

22. We recommend things which engage us http://www.flickr.com/photos/bbcolin/182316434/sizes/l/

30. What not to do

36. Think search

37. Think search Useful content

38. Think search Useful content Easily shared

39. Think search Useful content Engagecommunities Easily shared

40. Think search Customers = Network Useful content Engagecommunities Easily shared

41. Questions and discussion

42. Follow us@booth_ainsworth@WeAreSigma Download the slides fromwww.slideshare.net/wearesigma