Using Analytics to Drive UX Strategy

•

2 gostaram•2,031 visualizações

Simon is managing director of award-winning digital marketing agency, PushON and a founder of the market leading SASCon conference. Since its launch in 2005, PushON has grown into one of the most highly regarded digital agencies in the UK with a team of 25 digital experts and an annual turnover in excess of £1m. With over 20 years worth of experience in the digital sector and an honest, down-to-earth approach, Simon is a regular guest speaker at a range of conferences and events, offering his invaluable insight and knowledge to help brands achieve clear ROI on their digital marketing campaigns.

Tecnologia Negócios

We are PushON
The Online Marketing People

What is all this UX Schnizzle
Mcdizzle of which you speak?

This looks awesome!
This is what the client
wants to see.
Historically…

If you can all try to buy a
blue jumper please and
complete the survey
Ideally…

UX Design
(Top Down Approach)
Analytics
(Bottom up Approach)

Key an eye on the blog:
http://analytics.blogspot.co.uk/
Loads of great tutorials and insights on
the YouTube channel:
http://www.youtube.com/googleanalytics

Try the page speed suggestions
Page Speed Score, high score = good, low score = bad

Make Your Boss Think You’re Clever
Click Create To Install the Dashboard
Select the account to
apply the dashboard to

Check out:
http://www.google.co.uk/analytics/learn/solutions-gallery.html
http://www.dashboardjunkie.com
http://econsultancy.com/uk/blog/62828-10-useful-google-analytics-
custom-dashboards
http://www.stateofsearch.com/google-analytics-dashboards/

Event Tracking
Track Interactions with elements on page
External Links
Internal Banners
Sign-up, log-in, form submissions
Downloads
Widgets
Videos
Social Sharing Buttons
Form Completion Progress

Button Optimizer App from SiteApps
http://siteapps.com/app/button_optimizer-430

Telephone
0844 967 0565
Email
info@pushon.co.uk
Online
pushon.co.uk
Thanks for listening, I hope it was
informative and helpful

Mais conteúdo relacionado

Mais procurados

Analytics bootcamp the curtain raiserventuresity

Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes

Undestanding Google AnalyticKoim Liddinilah

How to get your Minimum Viable Product (MVP)Lesley Robinson

Enhance website ROI through usabilityAlterSage

5. Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden L...OrangeValley

A/B Test ideas to Optimize The B2B FunnelOptimizely

Mais procurados (7)

Analytics bootcamp the curtain raiser

Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...

Undestanding Google Analytic

How to get your Minimum Viable Product (MVP)

Enhance website ROI through usability

5. Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden L...

A/B Test ideas to Optimize The B2B Funnel

Semelhante a Using Analytics to Drive UX Strategy

EIA2019Portugal - Landing Pages & Collecting Leads - P. J. LeimgruberEuropean Innovation Academy

Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock

Google Analytics Implementation for Agencies and CompaniesBen Holland

GoogleAnalyticsChristine Osazuwa

Getting Started With Google Analytics - Jon Hibbitt SiteVisibility

SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Li...Heyday ApS

Sem tips and trainingPascal Coulier

Internet marketing dave morse - august 2010 - publicDave Morse

EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other ToolsEuropean Innovation Academy

Strategic Digital Marketing with Nottingham Trent University and ImpressionLaura Hampton

SeoCustomer Hot Tricks & Tips 2012 Q1 - SEO, SEM, Social Media Traffic and Li...Heyday ApS

CRO analytics - How to Continually OptimisePhil Pearce

Design change management in practiceJuho Paasonen

Learn Effective decision making with Royal Cyber Digital AnalyticsRoyal Cyber Inc.

Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa

Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead

Google Analytics Training Seminar - Vorian AgencyVorian Agency

Digital Marketing MasterclassChris Elliott

Aprobar el examen de google analytics ruben velascoRubén Velasco García

Google tools to grow your businessWebMarketingPro.ca

Semelhante a Using Analytics to Drive UX Strategy (20)

EIA2019Portugal - Landing Pages & Collecting Leads - P. J. Leimgruber

Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017

Google Analytics Implementation for Agencies and Companies

GoogleAnalytics

Getting Started With Google Analytics - Jon Hibbitt

SeoCustomer Hot Tricks & Tips 2012 Q3 - SEO, SEM, Social Media Traffic and Li...

Sem tips and training

Internet marketing dave morse - august 2010 - public

EIA2018Italy - PJ Leimgruber - Growth Hacking with Google and other Tools

Strategic Digital Marketing with Nottingham Trent University and Impression

SeoCustomer Hot Tricks & Tips 2012 Q1 - SEO, SEM, Social Media Traffic and Li...

CRO analytics - How to Continually Optimise

Design change management in practice

Learn Effective decision making with Royal Cyber Digital Analytics

Speaker: Getting The Most Out of Google Analytics for Higher Education

Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016

Google Analytics Training Seminar - Vorian Agency

Digital Marketing Masterclass

Aprobar el examen de google analytics ruben velasco

Google tools to grow your business

Mais de Nexer Digital

Elizabeth Buie - Older adults: Are we really designing for our future selves?Nexer Digital

Embedding service design: blood, sweat, tears and tantrums Nexer Digital

Imran Hussain- Co-design by community - May 2023.pdfNexer Digital

Natalie Pearce - From CX to EX: Good culture needs good designNexer Digital

Audree Fletcher - Designing in the darkNexer Digital

Erere Ikogho - Enhancing NHS Clinical Quality Improvement: Integrating User R...Nexer Digital

Shabira Papain - Inclusive design: Luxury or must-have?Nexer Digital

James Plunkett - Digital transformation in context: You’re part of something ...Nexer Digital

Jas Kang - Design imperatives at Depatment for Education using OKRsNexer Digital

Helen Lawson - Death and other difficult words (Camp Digital 2022)Nexer Digital

Sarah Mace - The better your culture, the better your user experienceNexer Digital

Kylie Havelock - Tailored advice services in the modern age (Camp Digital 2022)Nexer Digital

Sharon O'Dea and Hanna Karppi - A Human-Centred Future of Work Nexer Digital

Rachel Coldicutt - We are all technologists now!Nexer Digital

Gerry McGovern - Earth Experience Design (Camp Digital 2022)Nexer Digital

Older Adults: Are We Really Designing for Our Future Selves? (BAD Conf. 2022)Nexer Digital

Notes from the dyslexic side of the screen - Lisa Matthews - Nexer Digital ...Nexer Digital

Alt text as poetry for gov campnorthNexer Digital

An introduction to content designNexer Digital

Sigma's Farewell to the Wellcome Genome Campus, January 2020Nexer Digital

Mais de Nexer Digital (20)

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Embedding service design: blood, sweat, tears and tantrums

Imran Hussain- Co-design by community - May 2023.pdf

Natalie Pearce - From CX to EX: Good culture needs good design

Audree Fletcher - Designing in the dark

Erere Ikogho - Enhancing NHS Clinical Quality Improvement: Integrating User R...

Shabira Papain - Inclusive design: Luxury or must-have?

James Plunkett - Digital transformation in context: You’re part of something ...

Jas Kang - Design imperatives at Depatment for Education using OKRs

Helen Lawson - Death and other difficult words (Camp Digital 2022)

Sarah Mace - The better your culture, the better your user experience

Kylie Havelock - Tailored advice services in the modern age (Camp Digital 2022)

Sharon O'Dea and Hanna Karppi - A Human-Centred Future of Work

Rachel Coldicutt - We are all technologists now!

Gerry McGovern - Earth Experience Design (Camp Digital 2022)

Older Adults: Are We Really Designing for Our Future Selves? (BAD Conf. 2022)

Notes from the dyslexic side of the screen - Lisa Matthews - Nexer Digital ...

Alt text as poetry for gov campnorth

An introduction to content design

Sigma's Farewell to the Wellcome Genome Campus, January 2020

Último

GenCyber Cyber Security Day PresentationMichael W. Hawkins

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Automating Google Workspace (GWS) & more with Apps Scriptwesley chun

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

A Year of the Servo Reboot: Where Are We Now?Igalia

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Slack Application Development 101 Slidespraypatel2

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko

Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge

Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Artificial Intelligence: Facts and MythsJoaquim Jorge

The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia

Using Analytics to Drive UX Strategy

1. We are PushON The Online Marketing People

2. Using Analytics to drive UX Strategy

3. What is all this UX Schnizzle Mcdizzle of which you speak?

4. This looks awesome! This is what the client wants to see. Historically…

5. If you can all try to buy a blue jumper please and complete the survey Ideally…

6. Let’s busk it Reality…

7. UX Design (Top Down Approach) Analytics (Bottom up Approach)

10. Key an eye on the blog: http://analytics.blogspot.co.uk/ Loads of great tutorials and insights on the YouTube channel: http://www.youtube.com/googleanalytics

11. Site Speed

12. Try the page speed suggestions Page Speed Score, high score = good, low score = bad

13.

14. Custom Dashboards

15. Facts About Visitors Dashboard

16. Click the “Save dashboard to your Google Analytics Profile” button http://www.dashboardjunkie.com/visitor-facts-dashboard

17. Make Your Boss Think You’re Clever Click Create To Install the Dashboard Select the account to apply the dashboard to

18.

19. Check out: http://www.google.co.uk/analytics/learn/solutions-gallery.html http://www.dashboardjunkie.com http://econsultancy.com/uk/blog/62828-10-useful-google-analytics- custom-dashboards http://www.stateofsearch.com/google-analytics-dashboards/

20.

21.

22. Event Tracking Track Interactions with elements on page External Links Internal Banners Sign-up, log-in, form submissions Downloads Widgets Videos Social Sharing Buttons Form Completion Progress

23. Events Flow Report

24. Content Experiments

25. Content Experiments

26. Button Optimizer App from SiteApps http://siteapps.com/app/button_optimizer-430

27.

28.

29. Telephone 0844 967 0565 Email info@pushon.co.uk Online pushon.co.uk Thanks for listening, I hope it was informative and helpful