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Why theWhy the
"We" Generation"We" Generation
"Knows" Different"Knows" Different
Benjamin EllisBenjamin Ellis
@benjaminellis@benjaminellis
benjaminellis.orgbenjaminellis.org
milestoneplannermilestoneplanner.com.com
SocialOpticSocialOptic.com.com
redcatcoredcatco.com.com
2
The We Generation
not what we think
not what you think
what we think they think
3
harder better faster stronger
cf http://www.karlhartig.com/chart/techhouse.pdf
4
Digitally Immersed
“a fish will be the last to
discover water”
How would you survive in air?
5
A New Kind of Execution
Barely planned behaviour
Flash mobs
Swarms
Emergent
Consensus
Moving on
6
A New Kind of Knowing
"Knowledge is of two kinds. We know a
subject ourselves, or we know where we
can find information upon it. When we
enquire into any subject, the first thing we
have to do is to know what books have
treated of it. This leads us to look at
catalogues, and at the backs of books in
libraries."
Samuel Johnson
(Boswell's Life of Johnson)
7
A New Kind of Knowing
Or...
"...I'll Google that"
Jesse
(Aged 10 1/4)
8
Kinds of Knowing
Tacit...
...Explicit
9
You Know You Know
Our Knowledge - Perception
10
You Know You Don't Know
Our Knowledge - Reality
11
Context is King
data information knowledge wisdom
12
Context is King
data information knowledge wisdom
structure
context
?
13
Context is King
data information knowledge wisdom
structure
context
narrative
14
Context is King
we
what to do with it
knowledge is
knowunless
useless
<execution>
15
Context is Kind
For Computers and People
Bass?
Let me Google that for you
16
Context
17
Context is Kind
metadata
18
The New Accountability
your <blog|facebook|twitter|...>
Time + Face + Place
do <digital> fish see the digital water?
19
The New Accountability
20
Why theWhy the
"We" Generation"We" Generation
"Knows" Different"Knows" Different
Benjamin EllisBenjamin Ellis
@benjaminellis@benjaminellis
benjaminellis.orgbenjaminellis.org
milestoneplannermilestoneplanner.com.com
SocialOpticSocialOptic.com.com
redcatcoredcatco.com.com

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Benjamin Ellis: Why the 'We' Generation 'Knows' Different