Mobile social commerce combines mobile, commerce, and social networking ecosystems. It allows commercial transactions to happen anytime, anywhere through a user's mobile device, while also supporting social interactions. Key elements include ratings, reviews, shared shopping lists, referrals, recommendations, mobile ticketing, coupons, loyalty programs, payments, location services, information services, and banking. Discovery occurs through social games, quizzes, polls and badges, while purchase can involve friends affiliate networks, coupons, product customization using social content, consumer support in social sites, and recommendation engines.

1. Mobile Social
Commerce
Discussion on the impact of Mobility

2. eCommerce Stats
WORLD INTERNET USAGE AND POPULATION STATISTICS
Population Internet Users Penetration Growth Users %
World Regions
( 2010 Est.) Latest Data (% Population) 2000-2010 of Table
Africa 1,013,779,050 110,931,700 10.9 % 2,357.3 % 5.6 %
Asia 3,834,792,852 825,094,396 21.5 % 621.8 % 42.0 %
Europe 813,319,511 475,069,448 58.4 % 352.0 % 24.2 %
Middle East 212,336,924 63,240,946 29.8 % 1,825.3 % 3.2 %
North America 344,124,450 266,224,500 77.4 % 146.3 % 13.5 %
Latin America/Caribbean 592,556,972 204,689,836 34.5 % 1,032.8 % 10.4 %
Oceania / Australia 34,700,201 21,263,990 61.3 % 179.0 % 1.1 %
WORLD TOTAL 6,845,609,960 1,966,514,816 28.7 % 444.8 % 100.0 %
(Source: internetworldsats.com 2010)
telecom statistic forecasts
Population 6.9 billion
Fixed lines 1.4 billion
“In US, eCommerce
Mobile subscribers 5.1 billion value is 5% of overall
Mobile text messages sent 4.2 trillion retail sector value”
Internet users 1.9 billion
Fixed broadband subscribers 580 million
(Source: BuddeComm forecasts, 2010) 3

3. Mobile Commerce Elements
5. Mobile
Ticketing 6.
4. Coupons,
Discovery Loyalty
Cards
3.Marketing 7.
Advertising Payments
mCommerce
Mobile Commerce is any
commercial transaction, involving
the use of mobile device in some
part of that process
8. Location
2. Auctions
Services
9. Info
1. Stores
Services
10.
Banking
4

4. Social Commerce Elements
1. Ratings
7. Social
2. Reviews
Marketplace
Social Commerce
Commercial transaction that supports
social interaction and user
contributions, to assist in the online
buying and selling of products and 3.Shared
6. Wish lists services. shopping
lists
4.
5. Referrals Recommend
ations
5

5. Concluding that Social mCommerce can happen
anytime, anywhere is true
...but it likely won’t make any of us millionaires
6

6. Mobile Social Commerce is combination of
Ecosystems
Understanding people’s context
the user is normally in this location
Mobile Space the user often visits this neighborhood
the user operates within a certain time frame
the user is heading in to a certain anchor point
User has contact list of friends & methods to communicate
User tends to use device certain way in different times
Understanding people’s buying preferences
Commerce the user prefers this merchant
the user prefers this type of merchandise
Space the user prefers this brand
the user prefers this type of cuisine
the user prefers this restaurant
the user prefers this news source
Understanding people’s social preferences
Social Space User claims personal information and preferences
User belongs to certain social networks and groups
User has personal network of friends
User likes/follows/interacts with certain brands
 Social ethics differ from commercial ethics
7

7. Discovery Phase - examples
Social Badges
8

8. Discovery through social games
9

9. Recommendations from Quizzes & Polls
10

10. Purchase Phase examples
Friends Affiliate Coupons Affiliate
Network Network
11

11. Product Customization – Social Content
Creation
12

12. Consumer Self-Care & Support
13

13. Shops in Social Sites ?
14

14. Recommendation Engines
15