The document provides guidance on how to find and appoint a website development agency. It recommends defining project requirements and creating a brief, then researching and contacting potential agencies. Top agencies should be invited to propose solutions. Proposals should be carefully reviewed by comparing deliverables, costs, professionalism and rapport. The best fit is selected based on an "educated decision" considering these factors and the people you will work with. The process aims to thoroughly plan the project and select the most suitable agency partner.
16. We want more customer enquiries from the website. We would like to cut down on the amount of internal paperwork. We would like to sell £1m worth of products online.
21. You? Copywriters / website editor? A designer? People from marketing? The Managing Director? If he/she wants to make decisions they need to be involved in this brief and the entire process of the project.
23. This is important for: A. You. To make sure you can briefly describe your business and... B. The website agency need to understand your business (and your customers)
37. What does it do well? What does it do badly? Visitor statistics? Can you provide access to your Analytics package?
38. Don't make technology decisions yourself Ask the agency for advice If you need integration with a CRM or stock management system list it.
39. You might already have a content management system... You might have a document management system or a feed from somewhere that needs to be integrated.
40. A website can be optimised for many different devices
53. 1. Find agencies 2. Create a list 3. Research the agencies 4. Narrow down selection 5. Talk to the remaining agencies 6. Visit the remaining agecnies 7. Get references
78. What they think of AgencyX? Did they deliver everything that they proposed in the project?
79. 1. Find agencies 2. Create a list 3. Research the agencies 4. Narrow down selection 5. Talk to the remaining agencies 6. Visit the remaining agecnies 7. Get references
87. Firstly, read the whole document from cover to cover. Then do something else to clear your mind. Read the second proposal from cover to cover. Have a break and clear your mind. Read the final proposal from cover to cover.
88. Now you have marked up each of the proposals and read them at least once.