Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009
5 Corporate cultures that inhibit designing creative solutions
1. 5 corporate cultures that inhibit designing creative solutions Presentation for the Fifth Annual Design Research Conference at the Interdisciplinary Design Institute of Washington State University- January 15-16, 2009 Wendy Castleman | Principal User Research Scientist | [email_address]
7. Team who could design creative solutions Personal character, personality and skills
8. In a place where team could design creative solutions… Physical environment
9. Ideal Cultural Environment for Designing Creative Solutions Perspectives Customer Input & Feedback This is fun! Cultural environment Iterative Prototypes
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11. Culture of Approval belief that the best answers are high-up in the organization
12. Customer Input & Feedback There is no reason anyone would want a computer in their home. – Ken Olsen (founder of Digital Equipment Corporation) Culture of Approval: Radical Ideas get killed off too easily. Perspectives
23. Culture of Talk where employees are encouraged to tell others what their ideas are and why they are good before acting
24. Culture of Talk: Don’t test crazy ideas and don’t focus on the experience This isn’t fun! "Instead of focusing on the visual design, we'll focus on the interaction between the user and the machine.” – Nintendo Wii Team ( didn’t say ) Iterative Prototypes