The document summarizes the 20-minute journey of a shopping cart at a Target store, including where it was taken and what items were added. It started in the cafe area, then was moved to the pull-ups section, candy aisle, and checkout line where chips were added. The cart spent much of its time parked while the shopper went elsewhere in the store.

1. 20 minutes in the life of a shopping cart One cart’s journey@ Target in Mountain View 5:18pm-5:40pm 2/10/2010

2. Visual Journey of the Cart 5:35 5:18 cafe 5:22 Checkout Cust Svc Door 5:40 5:20 5:19

3. Detailed Journey of the Cart 5:32pm Moved to center of candy aisle. 5:32:30 Rolled slightly forward. 5:33pm 2 more bags of candy added to front. Rolled forward. 1 more bag added. Rolled 1 inch back. 1 more bag added. 5:34 Cart turned around. Parked. Rocked back and forth. 5:35 moved to checkout line. Chips added to cart. Rolled forwards. 5:38 Rocked back and forth 5:39 Emptied. Rolled to end of checkout. 2 bags added to front of cart. 5:40pm Taken to front of store and parked where it started. cafe Checkout Cust Svc Door 5:18pm Taken from front to Café. Parked. 5:19pm Taken from Café to Pull-Ups Section. Parked 5:21pm Rolled back and forth in place 5:22pm Taken to Candy Aisle. Parked at end of aisle 5:29pm 2 bags of candy added to front of cart

4. Conclusion The life of a cart is lonely. The cart is frequently parked in a location with a little bit of space while the user goes off and shops. The cart is good at entertaining. When the user is uncertain, or bored, the user holds onto the cart and rocks it back and forth The cart is underutilized. Much of the cart’s journey happened while it was empty. The front of the cart is used more for storage of small items (when there aren’t children in the section) than the larger section of the cart.