27. nnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnn
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n nnnnnnnnnnnnnnnnn
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3 motorizadas 793 a pé ou animal
28. early late
majority majority
34% 34%
early
adopters
innovators
13.5%
2.5% Laggards
16%
Everett Rogers Technology Adoption Lifecycle model