Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Science Talk 2012: Social Media - Connecting Librarians
1. SOCIAL MEDIA: CONNECTING LIBRARIANS
WILMA VAN DEN BRINK
w.h.a.m.van.den.brink@hva.nl
www.jebibliotheek.nl
http://nl.linkedin.com/pub/wilma-van-den-brink/7/108/451
@wbk500
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19. Sharing interests
Twitter
Business Relation Friend
LinkedIN Facebook
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20. Connecting with patrons -> Twitter
On Valentine's Day 2012 archives, libraries and museums join forces on
twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
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21. Connecting with patrons -> Twitter
tweet
On Valentine's Day 2012 archives, libraries and museums join forces on
twitter with #loveheritage Want to join us? http://bit.ly/wIhJXd
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22. Twitter Talk
Tweet to somebody
@[name] message
Forward a tweet from sombody to all your
followers (= Retweet)
RT @[name] original tweet
Add a keyword to a tweet
#[keyword] message
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28. Twitter: Dutch Research
Most interesting and Appreciated tweets:
News
Tips and tricks
Responces
Humor
How? Links to articles and websites
Source: Content Girls, Twitteronderzoek 2011;
Guido Smit, Bachelor Research at Haagse Hogeschool
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33. Twitter: most common mistakes
Goal on Twitter: connect
with patrons, but…
Twitter for libraries = newsletter
Mostly news about own library
Repeat tweets
Not following people back
Not much time for twittering
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34. Twitter: What is your goal?
More viewers website and
use of products, new patrons,
reputation as an expert
Improve services by finding
out what users want
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35. Twitter: goals -> More viewers and reputation
Account Library Name
Great amount of followers
Many RT’s
Large outreach
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36. Twitter: goals -> More viewers and reputation
Follow people back
Proactive follow people and see if they
follow you back:
useqwitter.com, friendorfollow.com
Diversity in tweets:
iBook Apple, book reviews, new
publications, interviews autors, publishing your
own book
Twitter daily
twuffer.com
15 minutes a day
Book: Kathy Dempsey, The Accidental Library marketer. 2009. 36
37. Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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38. Twitter: goals -> More viewers and reputation
Searching in database UL Utrecht via Twitter
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40. But…
“#greatreading I liked “De witte
Tijger” better, but I do
recommend “de laatste man in
de toren” by Aravind Adiga”
“Have to return my books to the lib
tomorrow. Has anyone a great tip for
a book??!! Let me know”
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41. “I am looking for a place to study
in Groningen. Public and
University Libraries are closed”
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42. “Hello! Why didn’t anyone tell me
that the stupid University Library
was open yesterday and today.
Even until 10 PM #daretoanswer”
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43. Twitter: goals -> customer binding
Get to know patrons
Feedback on your products/services
Provide new library services
Listen and communicate
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44. Twitter: goals -> customer binding
Search for remarks and questions
twitter.com/search-home,
http://www.socialmention.com
Ask questions
Positive tone of voice
Meet-ups
Personalize the account
(who is tweeting)
Invest time (for instance 3 hours a day)
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46. Twitter: Customer binding
“@nnli Could you expain to
me why the UvA Library
ruined your day? Perhaps
we could help :-)”
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47. Twitter vs Facebook
46 % connect to less than 5 companies on
Facebook…
But… deeper connection on Facebook:
happy customers/feeling a connection
However… companies do not talk about the
subjects their community wants to talk about
Source: Research by Internet Agency Kittyhawk (Frankwatching.com) and
research by Social Media Organisation: Social Embassy
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51. Facebook: Why I love this book in
100 most beautiful words
the English language
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52. In short: Patrons
What is your goal?
More viewers
Feedback, new services, bond
Twitter: shared interest
Facebook: friends network > fun things
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63. Social Media: Connecting Librarians
Which social network? Why do people connect?
Twitter: shared interests: share news and knowledge, meet
people, find out what is on their minds, chat with them
Facebook: friends: bonding with your happy customers
LinkedIn: business contacts: meet collegues
Goals
What do you want to achieve as an organisation?
How can Social Media help you to achieve it?
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64. Set your goal
Define your
strategy
Choose your
network
And invest the
time that is
needed
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