1. Media coursework
Secondary research

2. The top 5 films on this list from the number 1 to 5 is the dark knight, Spiderman,
Spiderman 2, Spiderman 3 and ironman. Firstly we shall talk about the dark knight, the
dark knight has been successful in attracting audiences to watch the film as it takes
into account peoples likings and interests for example in the dark knight there is
mainly action and fighting scenes but there is the occasional romantic scene. By doing
this the film attracts two different types of audiences one being action and fighting
lovers and the other being romantic lovers who also enjoy action films and finally
people who enjoy science fiction as all superhero films are science fiction. This films
age target audience would be around 15+ as there is some unsuitable content for
younger generations but a lot of the older generations would gladly watch this movie.
The production company who produced this film is warner brothers they are one of
the top 6 American production company which straight away give the film
respectability and give people a general idea of that the film is going to be good so the
title of the production company can help increase the audience of the film. Also by
having a large scale production company they can afford to put out a large scale
advertisement including adverts, posters, trailers and so on further increasing the
audience of the film.

3. Secondly we shall talk about the Spiderman trio consisting of Spiderman 1 , Spiderman 2
and Spiderman 3 I have decided to talk about these films together as they are based on the
same superhero and follow roughly the same type of genera throughout the entire series.
The reason why the Spiderman trio of movies was successful in attraction a target audience
is due to the fact of the type of movie it is, Spiderman is a superhero movie with some
action and a relentless pursuit of a lover until he gets the women he always loved. By
having these characteristics in the movie the target audience is quite wide to who would
watch the film for example this film would appeal to both action lovers superhero movie
lovers and finally people who enjoy action and at the same time enjoy a romance. Also the
fact that the content in Spiderman isn't as violent as the dark knight they have a larger age
target audience as younger children can also watch the film the same as the older
generation for example I would say that the age target audience for these films would be
10-30 this is due to the fact that most younger generations enjoy superhero films and that
the older generations would still remember the hero Spiderman through comics and they
may also enjoy a good action film. The producing company of the Spiderman trio is Sony,
Sony is a relatively large production company so with Sony producing the film it
automatically gain respectability and prestige through the fact Sony has produced other
good films. Also being a large company Sony can afford the advertising cost so they can
send out poster, adverts and teaser trailers on a large scale further increasing the target
audience of the films.

4. Thirdly we shall look at the movie ironman placing 5th in the top 15 films. Ironman would be
successful in attracting a target audience due to the characteristics the film possesses as it is a
extremely high paced action film with some witty humour and explosive fight scenes also
being a relatively new idea more people will want to watch it. Anyone who has a taste for
action and explosions will lover this film even people who enjoy comedy's could appreciate
the witty humour in this exciting film. So generally this film has a good target audience which
is further increased by the age target audience being around 15-40 as it would appeal to a
younger generation being a superhero film and having action in it the same applies for the
older generation as this is a good quality film that most people can enjoy. The film has also
got hints of science fiction in it which also increase the target audience of the film further as it
introduces another type of person who would watch this film. The producing institution of
ironman is paramount this being yet again a large production company the film yet again
gains respectability and prestige as most people will trust the fact that if paramount made the
film it is going to be very good and this will give the more ideas to go and watch the film. Yet
again with paramount being a relatively large production institution they can afford
advertisement costs foe example adverts, trailers, posters and even after the film
merchandise. All these factors contribute to the fact that also of people went to watch this
film which is the reason why it has been placed so high up in the film rankings.

5. Now I shall discuss who the target audience would be for 2 of the new upcoming releases.
To start off with I shall begin to talk about the target audience for the upcoming movie
marvels the avengers, in my opinion I believe the film marvels avengers to have a relatively
large audience this is due to the fact of that it has both action, superhero's and explosive
fights and that it is also the first film to put most superhero's together in one films. Just from
these characteristics there is already a large target audience as lots of people enjoy action,
fighting and superhero's even science fiction movies so lots of people already will watch this
film but also taking into account the age audience being around 15-30 this films target
audience is further increased between both the older and younger generations. The
producing institution that is producing marvels the avengers is Buena vista this being a large
production company and also well know from producing pirates of the Caribbean, toy story 3
and finding nemo this would give the upcoming film marvels the avengers a reputation of
being good due to the fact that this production company produced it. Also being a large
company they will be able to send out all the advertising methods such as adverts, trailers
and posters this will further increase the audience that will go and see this new upcoming
film, from the looks of the poster, trailers and adverts the film will be a big successes in the
movie industry.

6. The next new upcoming film I shall be looking at the target audience for is the dark knight
rises one of the follow up batman films. The target audience in my opinion for this film would
probably mainly revolve around action lovers this opinion is from the previous batman films
which are all action packed as well. Anyone who enjoys the action filled high explosive kind of
film will enjoy this as it Meets all requirements for a action lovers film. The target age
audience for this film I would put at 15-40 as it is about batman which every child knows and
loves also the older generations will remember him and if they have seen previous batman
films they will know that they will enjoy this film the same as the did the ones before. The
production company behind the upcoming film the dark knight rises is warner brothers one of
the top 6 production company's this gives the new film reliability to be a good film just
because it was produced by warner brothers as they have a long line of extremely good films
which have produced millions over the years. Warner brothers being a large production
company has the money to see the film having its advertisement to the fullest extent for
example adverts, trailers, posters and some times even special viewing for a few certain
people. With all these factors considered the target audience for the dark knight rises is down
to actions lover but dew to the production company and advertisement this films target
audience will be quite a large group so this film will produce quite a lot of money.

7. In the article http://www.comingsoon.net/news/weekendwarriornews.php?id=86827 it talks
about how they believe the new film the dark knight rises and the amazing Spiderman and the
avengers will be successful in finding audiences to watch them. In this article the say that the
dark knight rises will be successful in finding a audience dew to the fact it will be running of
the prestige of the previously top grossing films that drastically changed superhero movies
once and for all the previous batman films. The next film they talk about is the marvel the
avengers film they think that it shall even dominate the dark knight rises in profit due to the
fact it combines 6 of the people favourite superhero's in one almighty clash just from the
previous profits made from other superhero films they suspect this will be the most profitable
superhero film so far. The next film they talk about is the amazing Spiderman the new
upcoming film in the Spiderman series in the article they aren't sure weather the film will be a
success as they describe it the weak link in the new upcoming films. They assume that it may
have a good response as it is a follow up from Sam Rami's Spiderman trio of films. They are
mainly basing the opinions of the success of the film on the previous successes of the
Spiderman title. According to this article it is suggested that all these new film will be big
profiteers with maybe the exception of the amazing Spiderman but all of these opinions are
based of past movies.

8. How important are start actors/star directors in the success of the film being produced. The
stars and directors playing the characters in film can be very important lets start off from
the directors side. The directors can have a huge part in the success of the film for instance
one comes from the ability to create a good film that people will pay to watch and the
other is the ability to sell a film on the directors name for example the film James
Cameron's avatar was mainly sold on his name as the poster and even the film box has a big
title saying from the direction of James Cameron this is because people know who he is and
know films he makes are all good quality so people are more likely to go and see the film as
they would have a god idea of if the movie is going to be a success. The other side of this
argument is the stars/actors. The star and actors can play a huge part in the success of a
movie for a example their performance and skill will decide if a film is worth watching or
now and on the other hand that actors home for example where they were born can play a
major part in who would watch the film for example in the boat that rocked when they
showed it in America they gave a much bigger part to Philip Seymour Hoffman so that it
would appeal to a larger audience in America just because the biggest role was an
American so the stars can have a big part in weather the films succeeds