Marketing the Future
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Life and everything we do seems to be speeding up – so fast, so vast, limitlessly propelled beyond the referential sphere of reality, the present and consciousness. The consequential factor is a high-speed society captured by the ecstasy of a ubiquitous popular media infatuation.
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Marketing the Future
- 2. HOW? wf.
- 3. Wayne Kotzé-Flemming Experience Architect Marketing Purist @uberwayne wf.
- 4. #JOURNEY Stating the Post- Invaluable Obvious modern Value Society wf.
- 8. #MISTAKEN IDENTITY Specialisation wf.
- 9. #MISTAKEN IDENTITY Objectives wf.
- 10. #MISTAKEN IDENTITY Context Relevancy Product Integration wf.
- 11. #MISTAKEN IDENTITY Communication Expectation Planning wf.
- 12. #MISTAKEN IDENTITY Interest Trial Loyalty wf.
- 13. #MISTAKEN IDENTITY Understanding wf.
- 14. #RESULT Nothing wf.
- 15. #OPPORTUNITY How do we change it? How do we ensure return on investment? wf.
- 17. #CHANGE Marketing has changed wf.
- 18. #EVOLUTION BRAND-CENTRIC CONSUMER-CENTRIC Emotions Identification Social-branding 2004 Facebook and Digg 1991 Integrated Marketing reaches 2003 2005 academical status My Space YouTube Vimeo 1984 1998 2006 THE FUTURE Guerilla Marketing 1985 Google and MSN launched 2001 Twitter Post-Advertising age Desktop Publishing Social Bookmarking 2002 Photo Sharing 1990 2000 2005 2011 wf.
- 19. #IT’S A NEW WORLD Defined by technology and consumer control wf.
- 20. #CONSUMER-CENTRIC To understand the heart and soul of the the consumer wf.
- 21. #REVOLUTION The dialogue will continue It’s a conversation that engages wf.
- 22. #CONVERSATION The way we speak to consumers change wf.
- 23. #INSIGHTS The understanding of a specific cause and effect in a specific wf. context
- 24. #OUR JOB Understand consumer behaviour to build communities of interest wf.
- 26. # BLOCK1 Collaboration is everything wf.
- 27. # BLOCK2 Co-creation wf.
- 28. # BLOCK3 Multi-disciplines and transmedia wf.
- 29. #BLOCK4 Listen wf.
- 30. #BLOCK5 Think wf.
- 31. #BLOCK6 Converse wf.
- 32. #JOURNEY Stating the Post- Invaluable Obvious modern Value Society wf.
- 33. #CONCLUSION SUCCESSFUL #MARKETING DELIVERS VALUE wf.
- 34. #THANK YOU References wayneflemming.wordpress.com Sapient CMO Survey 2011 Mitch Joel - Twist Image Forrester 2010 Google Statistics gapingvoid.com Images: Google Images Case Studies:YouTube wf.