A primer on social media marketing and how you can get started today by Wayne Chen. Pocketsquaremedia.co

1. SOCIAL MEDIA THE RIGHT
WAY
MARKETING
BY WAYNE CHEN
©2011

2. BEYOND THE STATUS UPDATES
¡ Social platforms enables
purchases, travel, political,
and other real-time
information distribution
¡ Learn to:
§ Manage social media and its
best practices
§ Grow a competitive edge and
become a leader
§ Tap into the social influence
community
§ Increase your brand, connect
with customers and grow
§ Quantify social media as a
marketing channel
©Wayne Chen 2011

3. HOW IT WORKS
¡ A llow people to ¡ C onversation
connect virtually and § Direct P2P
form relationships communication
for business or ¡ C ollaboration
personal. § Rise of the “Prosumer”
§ User-Generated ¡ E ntertainment
Content (UGC)
§ Easy and Fun
§ Consumer-Generated
Media (CGM)

4. SOCIAL MEDIA STRATEGY
¡ Value
§ Be end-user focused
¡ Voice
§ Be strong and
authentic
¡ Values
§ Don’t forget your
principles

5. NEW BOTTOM LINE
¡ N ot just Facebook, ¡ D rive interest
Twitter and LinkedIn § Inform
¡ N o one size fits all § Answer
¡ S erve and support § Support
¡ A relationship ¡ S ocial Success =
business with ROI § Responsibility +
Relationships =
Rewards

6. MARKETING 2
¡ New Multitasking
§ Promote blogs, press releases,
videos, and more
¡ Right Tools
§ Conversation
§ Blogging , Social Networking,
Aggregation, Events, Micro-
blogging
§ Collaboration
§ Wikis, Bookmarking and opinion
sites
§ Entertainment
§ Game sharing and virtual worlds
§ Multimedia
§ Music, video, and photosharing
§ Review
§ Product, Q&A, biz review
¡ Right Demographic

7. COLOSSAL GIANTS
¡ T OP FOUR SOCIAL
MEDIA GIANTS
¡ Tap the power and
replicate across
existing or new
social networks

8. TWITTER #411
¡ Tweeting ¡ Tools
§ Say it in 140 § Twitter, HootSuite,
characters or less Tweekdeck, and
§ Free and easy to setup Twitpic
§ SEO Friendly ¡ B iz Case (Top 5)
¡ Value § Remarket content
§ Delivers exceptional § Display brand
customer service § Harness relationships
§ Share blog, video and § Support customers
content § Conduct research

9. GOLDEN TWEET RULES
¡ TIPS
§ Create a human persona
§ Tweet responsibly*
§ Discuss, don’t sell
§ Sharing is caring
§ Posting pictures or
videos
§ Short URLs & Hash Tags
§ Retweet, Follow and DM

10. LIKE FACEBOOK
¡ Posting ¡ Tools
§ Share content with § Facebook, HootSuite,
friends instantly and more
§ Free and SEO friendly ¡ Quick Tips
§ Massive demographic § Develop brand and
reach product pages
¡ Value § Actively engage
§ Large advertising volume members once a week
§ Builds community § Share news and ask
§ Serve customers for feedback
§ Drive sales § Promote deals and
conversation around a
topic

11. STARBUCKS
Promoting a
community
a r o u n d c o f fe e
d r i n ke r s d u r i n g
t h e h o l i d ay
season.

12. LINKEDIN
¡ Network ¡ Tips
§ Company and service § Complete profile or
profile page
§ Thought leadership § Recommend others
§ Beast of a resume § Join and participate in
§ Maintaining contacts groups
¡ Value § Connect with target
buyers
§ Product and human
capital advertising § Maximize keyword use
§ Community and groups § Maintain brand
consistency
§ Conduct feedback § Share great content
§ Scout and hire talent and news
§ Boost sales and leads

13. HP
A p r o fe s s i o n a l
business page.