4. Fragmentation in Google’s Android
• Eight versions in two years
• Performance roadblocks with older smart
devices
• O.E.M. customization
Confidential
7. Mobile Exclusive Brands
Traditional Publishers will launch new, mobile only brands
Vertical focus on content, increase stickiness
Mobile application leverage new channels and new discovery options for
consumers
Confidential
8. Mobile application + Web
Leveraging existing technology
Cross platform
Unable to ID difference
Confidential
11. In the news
1. AT&T is buying T-Mobile
2. Windows just partnered with Nokia
3. iPad 2 just hit 1 million
4. New tablet births
5. Honeycomb (promising and limited)
6. High fees for in-app purchases = road block
7. Enterprise and Small Business app explosion
8. Billions to be spent on Mobile/Marketing
9. Casual Gaming and Micro Payment will flourish
10. Location Based, Group Texting, Social Shopping a hit!!
Confidential