10 Steps To Start Blogging by Wayne Chen

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Wayne Chen

10 Steps To Start Blogging Today by Wayne Chen. Super easy for interns, marketers, digital marketing, and executives.

Business Technology

10
Steps
To
Start

Blogging

By:
Wayne
Chen

©
Wayne
Chen
2012

1.
Keep
it
Simple

•  Content
relevant

•  Too
much
vs.
Too

Li<le

•  Don’t
be
too

impressive

•  Clarity

•  Easy
to
understand

•  RevisiDng

•  Point
driven

•  Don’t
beat
around
the

bush

©
Wayne
Chen
2012

2.
Interactive

•  Be
available
for
your

readers

•  Feedback
form

•  Contact
email

•  Timely
response

•  Appreciate

•  Blogging
schedule

•  Time
period
between

arDcles

©
Wayne
Chen
2012

3.
Who
are
you?

•  Person
vs.

Anonymous

•  About
Page

•  Who
you
are?

•  What
are
you
wriDng?

•  Personalize
your
blog

and
connect

©
Wayne
Chen
2012

4.
Navigation

•  Site

•  Flat
vs.
Hierarchical

•  Content
search

•  Reduce
clicks
and

scrolling

•  IntuiDve

•  Links
must
work

•  Mobile
friendly

•  Rethink
on
the
goal

readers

•  Email
blasts

©
Wayne
Chen
2012

5.
Look
&
Feel

•  Colors
signify
feeling

•  A<racDve
and
calm

•  Don’t
over

complicate

•  Pick
your
theme

wisely

•  Free
vs.
$$

©
Wayne
Chen
2012

6.
Expertise

•  Be
the
expert
to
your

readers

•  Recommend

•  Promote
based
on

experience

•  Bad
recommendaDons

issues

•  Oﬀer
quick
and

insighWul
Dps

•  How-‐to

•  Videos
and
podcasts

©
Wayne
Chen
2012

7.
Harness
Social
Media

•  Social
Network

•  Share

•  Socialize

•  Everywhere

•  Opt-‐in

•  IdenDfy
best

plaWorms
for
you

•  Relevant

©
Wayne
Chen
2012

8.
Advertise

•  Balance
the
ads

•  Too
many
=
ugly

•  Irrelevant
=
annoying

•  Promote
on
site
and

email

•  Try
to
be
selecDve
for

your
readers

©
Wayne
Chen
2012

9.
Give
A
Little

•  Oﬀer
free
product

and
promo

•  CauDons
of
oﬀers

•  Quick
and
easy

•  Oﬀer
memberships

or
trial
periods

•  What
is
in
it
for
me?

•  Level
of
eﬀort

©
Wayne
Chen
2012

10.
Blog
Tips

•  Select
pre-‐made
over

customizable

•  WordPress,
Joomla,

Blogger,
and
more

•  Guest
blogging

•  Free
and
drivers
traﬃc

and
exposure

•  Share
relevant
thought

leaderships
or
ebooks

•  Be
consistent
across

plaWorms

•  Organize
blog
tags

•  Track
traﬃc
and
path

©
Wayne
Chen
2012

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10 Steps To Start Blogging by Wayne Chen

2. 1. Keep it Simple •  Content relevant •  Too much vs. Too Li<le •  Don’t be too impressive •  Clarity •  Easy to understand •  RevisiDng •  Point driven •  Don’t beat around the bush © Wayne Chen 2012

3. 2. Interactive •  Be available for your readers •  Feedback form •  Contact email •  Timely response •  Appreciate •  Blogging schedule •  Time period between arDcles © Wayne Chen 2012

4. 3. Who are you? •  Person vs. Anonymous •  About Page •  Who you are? •  What are you wriDng? •  Personalize your blog and connect © Wayne Chen 2012

5. 4. Navigation •  Site •  Flat vs. Hierarchical •  Content search •  Reduce clicks and scrolling •  IntuiDve •  Links must work •  Mobile friendly •  Rethink on the goal readers •  Email blasts © Wayne Chen 2012

6. 5. Look & Feel •  Colors signify feeling •  A<racDve and calm •  Don’t over complicate •  Pick your theme wisely •  Free vs. $$ © Wayne Chen 2012

7. 6. Expertise •  Be the expert to your readers •  Recommend •  Promote based on experience •  Bad recommendaDons issues •  Oﬀer quick and insighWul Dps •  How-‐to •  Videos and podcasts © Wayne Chen 2012

8. 7. Harness Social Media •  Social Network •  Share •  Socialize •  Everywhere •  Opt-‐in •  IdenDfy best plaWorms for you •  Relevant © Wayne Chen 2012

9. 8. Advertise •  Balance the ads •  Too many = ugly •  Irrelevant = annoying •  Promote on site and email •  Try to be selecDve for your readers © Wayne Chen 2012

10. 9. Give A Little •  Offer free product and promo •  CauDons of offers •  Quick and easy •  Offer memberships or trial periods •  What is in it for me? •  Level of effort © Wayne Chen 2012

11. 10. Blog Tips •  Select pre-‐made over customizable •  WordPress, Joomla, Blogger, and more •  Guest blogging •  Free and drivers traﬃc and exposure •  Share relevant thought leaderships or ebooks •  Be consistent across plaWorms •  Organize blog tags •  Track traﬃc and path © Wayne Chen 2012

10 Steps To Start Blogging by Wayne Chen

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