10 Social Media Tactics For Your Public Relations By Wayne Chen
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10 social media tactics to help you with your public relations. Engage journalist and bloggers like never before. Pocketsquaremedia.co
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10 Social Media Tactics For Your Public Relations By Wayne Chen
- 1. PR Tips That You Can Use By: Wayne Chen © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 2. ¡ No one cares about your press release. You must rethink the exposure and digestion of the press release ¡ Beware of the noise in the digital space, especially on social media ¡ Drop “What’s in it for me?” (WIIFM) © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 3. ¡ Ditch the one-‐size mentality ¡ Don’t assume journalist are waiting for your fill-‐in-‐the-‐ blank releases ¡ Don’t spam! ¡ Customize the email pitch ¡ Tip: Write the press-‐ release for your journalist’s target audience to save them time! © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 4. ¡ Be a go-‐to-‐resource ¡ Develop relationships via email or social media ¡ Help journalist get the info they need and introduce them to other contacts ¡ Help them get press ¡ Tip: Identify a list of journalist and actively engage them © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 5. ¡ Engage your social media community ¡ Expand your circle of acquaintances ¡ Actively participate in chats and local meetup groups ¡ Tip: Reciprocity is key for the two way street dialogue © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 6. ¡ Create hooks by leveraging hot topics and current trends § Share via blog or Facebook § Journalist love angles ¡ Tip: Newsjack and share your perspective © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 7. ¡ Tell an irresistible story around your business or product ¡ Seek any opportunity to tell your tale or extend your narrative ¡ Identify what entices your audience ¡ Share variations on your blog, Facebook and social networks ¡ Tip: Think “why would you care” © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 8. ¡ Use blogs, Facebook and twitter to connect to readers and views ¡ Engage directly on topics of interest that your business is in ¡ Connect with bloggers and journalist by following, re-‐tweeting, commenting and responding ¡ Tip: Create a twitter list and bookmark folder © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 9. ¡ Capitalize on Pinterest and Instagram ¡ Define how your business will become part of the photo-‐ brand-‐story ¡ Invoke user-‐generated-‐ content by them sending in their images ¡ Tip: Optimize your graphics and story © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 10. ¡ Write guest blog posts ¡ Identify media or blogs that wants to supply new content and writers ¡ Check their guest post policies before ¡ Understand their target market and why your post would be interesting ¡ Tip: Be friend the editor © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 11. ¡ Identify new ways to get featured in different forums or settings ¡ Create video interviews or upload latest decks ¡ Try emerging social platforms to gain ground ¡ Tip: Look for new sites that has familiar brands © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
- 12. Contact information ¡ Wayne Chen ¡ Wayne@PocketSquareMedia.co ¡ www.PocketSquareMedia.co © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!