Slides from a keynote presentation to the 2015 Enhancing the New Science of CSR conference in Toronto. Produced by Ethicscan this event brought together 100+ leading doers, thinkers and creators from industry, academia, civil society and the general public. These slides present a number of innovative examples of business/society/planet alignment To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.

1. Societal Expectations | Shareholder Value
pragmatic innovation to drive alignment (& value)
Presented by
Toronto June 1, 2015
Wayne Dunn
wayne@csrtraininginstitute.com
Professor of Practice in CSR (McGill)
President & Founder

2. Recognizing progress,
not lamenting imperfection…
Objective
• Explore some global examples of value
alignment (shareholder, societal,
environment)
• Stimulate more creative value propositions to
align shareholder, societal and environmental
value (hopefully!)

3. Recognizing progress,
not lamenting imperfection…
You think business is easy?

4. Recognizing progress,
not lamenting imperfection…
Managing societal expectations
& creating shareholder value
Framework
Plan
?Results?
System

5. Recognizing progress,
not lamenting imperfection…
Social value imperative
applies across industry, sector & geography

6. Recognizing progress,
not lamenting imperfection…
What is the role of business?
Shareholder
value
Societal
value
And?
Or?
No?
Growing societal expectations around social
value and environmental performance

7. Recognizing progress,
not lamenting imperfection…
How much water
did that Strawberry Cost?
• Global commons
costs are
internalizing
• Improved natural
capital management
– Shareholder value
– Societal value
– Resource usage

8. Recognizing progress,
not lamenting imperfection…
You want Green with that Slapshot?
• Environmental impact (green
power & 20% energy use
reduction)
• Industry leadership
• Cost management
Everyone wins!
– Shareholder value
– Societal value
– Reduced GHG
Good hockey too (Leafs?)
The NHL's commitment to use 100 percent renewable energy is a hat trick for clean air,
our health, and our climate," said EPA Administrator Gina McCarthy

9. Recognizing progress,
not lamenting imperfection…
Solving input costs & forex risk
transforming communities & agriculture
• Forex risk (Ghana
Cedi:USD)
• Input costs (local
content)
• Market differentiation
Everyone wins!
– Shareholder value
– Societal value
– Reduced GHG
Good beer too

10. Recognizing progress,
not lamenting imperfection…
Extracting the resources
providing the resources
• Lundin Group (11 extractive sector
companies)
• Lundin Foundation
– VC approach to investing
– Sustainable support to local enterprise
& development
– Leverage other opportunities
Everyone wins!
– Lundin Group (and all the companies)
– Local communities & economies
– Lundin Foundation
– Other development partners

11. Recognizing progress,
not lamenting imperfection…
Get the beer
reduce the waste
• Zero Landfill target
• Beer from can/not
container
• Reduced waste
• 2,500 hours pouring
time saved!
Everyone wins!
– Reduced cost, cleanup &
disposal
– Less packaging/waste

12. Recognizing progress,
not lamenting imperfection…
Triple header impact
limited promotion! (yes, this is that Nike)
• Support to community
athletics & athletes
• Support to hi-
performance athletes
• Support to
communities where
products are made
• Limited communication
and promotion!

13. Recognizing progress,
not lamenting imperfection…
I’m hungry, you’re hungry
supporting community & social causes
• Company wide support
(2,000 locations)
• Leverages customer
support
• Waste  Value
(waste=fuel)
Everyone wins!
– Shareholder value
– Societal value

14. Recognizing progress,
not lamenting imperfection…
Get your caffeine fix
energize a rural community
• Ethical trading
• Responsible growing
• Increasing focus on
community, society &
environment
Everyone wins!
– Shareholder value
– Societal value
– Sustainable farming

15. Recognizing progress,
not lamenting imperfection…
Amazing product
Incredible impact
• Social purpose venture
• Linking end-user to
product source
• Direct support to
women, children,
families & communities
– Shareholder value
– Societal value
– Supply chain value
– Reduced deforestation

16. Recognizing progress,
not lamenting imperfection…
Creating an Industry
transforming an economy
• Robust social licence
• Building supply chains
& local economies
• Relationships drive
acceptance and
operational
efficiencies
– Shareholder value
– Societal value

17. Recognizing progress,
not lamenting imperfection…
No rocket science
Plenty of sweat, commitment & innovation
Industry/Sector Company Shareholder Value Societal Value Environment
Agriculture Driscoll’s  Market positioning
 Cost
 Water (scarce & shared
resource)
Water use
Extractives Cameco  Societal acceptance
 HR Costs
 Employment
 Supply Chain
 Education
Beverages (Guinness) Guinness  Input costs
 Forex risk
 Market positioning
 Poverty reduction
 Agriculture development
Reduced GHG
Professional Sports League NHL  Reduced operational cost Reduced GHG
Reduced overall energy usage
Restaurant Panera Bread  Market positioning
 Customer loyalty
 Foodbank support Reduced waste
Facilities Management Vancouver Canucks  Reduced cost Less packaging & waste
Sports & Entertainment Arena Ops
Canucks/Beer

Foundation Lundin Foundation  Lundin Group  Economic development
Social Purpose Venture Baraka Supplies  Product positioning
 Customer loyalty
 Women & development
 Education
Athletic Equipment & Supplies Nike  Marketing
 Image resilience (potential)
 Community sports
 Community Development

18. Recognizing progress,
not lamenting imperfection…
Discussion, Debate, Challenges,
Questions, Jokes, Improvisation….
More information
Wayne Dunn
wayne@csrtraininginstitute.com