Wayne presents case studies on some of his corporate social responsibility and value creation work at a Canadian Trade Officer Training Seminar at the Canadian Foreign Services Institute: Ottawa, Canada www.waynedunn.com

1. Driving financial value
Case Studies on CSR and Value Creation
CSR Training Seminar
May 16, 2007
Canadian Foreign Service Institute — CFSI
Gatineau (Hull), Canada
Presented by:
Wayne Dunn
www.waynedunn.com
info@waynedunn.com
A History of Creating Innovative Partnerships
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2. Driving financial value
Some Examples
Placer Dome (Barrick) South Africa
Global reputation
Regulatory insights/opportunities
Labour force management
CSR Developments
Employee attraction
Investor interest
Product marketing
Shea Butter Market
Product marketing
Distributors/sales reps
End users
Support network
A History of Creating Innovative Partnerships
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3. Driving financial value
Placer Dome Care Project 7 Years Out
We went to the Dept of Mineral and Energy to discuss a Social and
Labour Plan (SLP) we submitted for the Sedibelo Platinum project.
The SLP includes all the Community Development programs we
intend to implement in detail. This is a document the Department
must approve before a Mineral Right Application is granted. It
consists of three sections, and this section is the cause of non
approval in most of the cases. If it is not approved, you are not
allowed to mine, as simple as that. So you can imagine the
importance of the document.
As the meeting went on, I heard concepts and requirements very well
known to me. This went on for about one and a half hours.
At a point I told the woman that I clearly understand what she was
saying and what the Department’s requirements are and
furthermore, if she has ever heard of the Placer Care Project,
because we have followed a similar process. Guess what, the
Department of Mineral and Energy has based their Social and
Labour Plan requirements on the Placer Care Model. It has become
a legal requirement. She knew it in detail.
Phillip Von Wielligh – Barrick/Placer Dome
A History of Creating Innovative Partnerships
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4. Driving financial value
Summary
Why Because it is smart business and
creates/preserves value
How not Don’t simply throw money at social
environmental issues
How Systematic and Value Creation Focused
Measure, Measure, Measure – tie to
corporate value framework
A History of Creating Innovative Partnerships
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5. Driving financial value
Main Point in Briefings
CSR is about
value
creation not
Charity
Always link
them
A History of Creating Innovative Partnerships
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6. Driving financial value
Questions and Discussion
A History of Creating Innovative Partnerships
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