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Pivotal CF
Cloud Foundry Product Team

Pivotal Confidential–Internal Use Only

1
Software

Pivotal Confidential–Internal Use Only

2
Empowering Smaller Agile Teams

Pivotal Confidential–Internal Use Only

3
Software is Changing Industries

$3.5B valuation
–Financial Services

$3.5B valuation
– Travel & Hospitality
Pivotal Confidential–Internal Use Only

$3.5B valuation
– Transportation

$19B valuation
– Entertainment

$1.1B acquisition by
Monsanto – Agriculture

$600M valuation
– Boutique Retail
4
This Generation of Developers Have New Values
ü Agile teams and rapid iteration
ü Continuous delivery, no planned downtime
ü Horizontally scalable (data and app)
ü Standardized service binding and discovery
ü First class Mobile support
ü Deep user analytics
Pivotal Confidential–Internal Use Only

5
Is Your Enterprise Ready?

Pivotal Confidential–Internal Use Only

6
Was This Built For Continuous Delivery?

Pivotal Confidential–Internal Use Only

7
Not Developer Friendly

Pivotal Confidential–Internal Use Only

8
The Application Centric Layer

Pivotal Confidential–Internal Use Only

9
Built for Agile Teams
provision	
  <my	
  cloud>	
  
	
  	
  target	
  <my	
  cloud>	
  
	
  	
  push	
  <my	
  app>	
  
	
  	
  bind	
  <my	
  services>	
  
	
  	
  scale	
  <my	
  app>	
  +100	
  
upgrade	
  <my	
  cloud>	
  
	
  

Pivotal Confidential–Internal Use Only

10
Deployment Is Just The Start

Pivotal Confidential–Internal Use Only

11
Software Scalable Software

Pivotal Confidential–Internal Use Only

12
Cloud Foundry Is Purpose Built For Horizontal
Architectures

Grow your application by hundreds of instances in less than a minute!!
Pivotal Confidential–Internal Use Only

13
1 Billion Page Views A Day Powered by Cloud Foundry

Pivotal Confidential–Internal Use Only

14
New OSS Interfaces for Thousands of Servers

Pivotal Confidential–Internal Use Only

15
Incredible Cloud Foundry Ecosystem

NDA

NDA

NDA

Pivotal Confidential–Internal Use Only

16
Introducing Pivotal CF
The Leading Enterprise
Distribution of Cloud Foundry
The Leading Enterprise PaaS

Pivotal Confidential–Internal Use Only

17
Inside Pivotal CF
Ÿ  World’s first IaaS integrated PaaS operation manager
Ÿ  Scalable multi-language runtime service
Ÿ  Available add-ons (includes runtime service gateway for
application binding!)
– 
– 
– 
– 

Pivotal HD
Pivotal Analytics
Rabbit MQ messaging service
MySQL development service

Pivotal Confidential–Internal Use Only

18
Pivotal CF Operation Manager
Ÿ  Industry’s first turn-key enterprise PaaS management
platform
–  Only PaaS that supports direct integration to IaaS APIs for turn key deployment and
life-cycle management
–  Live updates and capacity expansion, including OS patches

Ÿ  First VM installs as virtual appliance, fully automated from
there via IaaS APIs
–  Ubuntu and CentOS
–  RHEL – planned, timeframe TBD.

Pivotal Confidential–Internal Use Only

19
Delivering Turn-key Enterprise PaaS

Pivotal Confidential–Internal Use Only

20
Pivotal CF Runtime Service
•  Self service agile platform for application management
•  Flexible multi-language ‘buildpack’ architecture
• 
• 

Outstanding Java-Spring support
Extensible to most modern languages and frameworks, running on Linux

•  Deployed applications enjoy built in services
• 
• 
• 
• 
• 
• 

Logging/auditing (application, load balancer, events)
Load balancing and DNS
Automated Health management
Instant scaling
One command deployment
Web console management

•  Service broker: automated binding of apps to services
Pivotal Confidential–Internal Use Only

21
Pivotal CF– PHD Service
Ÿ  Single cluster deployment of Pivotal HD
including:
–  HDFS, YARN, HBASE, HAWQ, Hive,
Zookeeper

Ÿ  Runtime service broker integration
–  Instant credential generation and binding to
shared PHD cluster

Pivotal Confidential–Internal Use Only

22
Pivotal CF: Analytics
Ÿ  Enables enterprises and service providers to offer an
analytics service
Ÿ  Requires pre-existing Pivotal HD installation
–  Full Pivotal CF install with HD coming soon!

Ÿ  Runtime service broker integration allows dynamic
provisioning and binding to applications

Pivotal Confidential–Internal Use Only

23
RabbitMQ
Ÿ  Single HA cluster deployment of
RabbitMQ
Ÿ  Runtime service broker integration
–  Instant credential generation and binding
to shared RMQ cluster
–  Unique virtual host per binding

Pivotal Confidential–Internal Use Only

24

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Enterprise PaaS Golden Pitch

  • 1. Pivotal CF Cloud Foundry Product Team Pivotal Confidential–Internal Use Only 1
  • 3. Empowering Smaller Agile Teams Pivotal Confidential–Internal Use Only 3
  • 4. Software is Changing Industries $3.5B valuation –Financial Services $3.5B valuation – Travel & Hospitality Pivotal Confidential–Internal Use Only $3.5B valuation – Transportation $19B valuation – Entertainment $1.1B acquisition by Monsanto – Agriculture $600M valuation – Boutique Retail 4
  • 5. This Generation of Developers Have New Values ü Agile teams and rapid iteration ü Continuous delivery, no planned downtime ü Horizontally scalable (data and app) ü Standardized service binding and discovery ü First class Mobile support ü Deep user analytics Pivotal Confidential–Internal Use Only 5
  • 6. Is Your Enterprise Ready? Pivotal Confidential–Internal Use Only 6
  • 7. Was This Built For Continuous Delivery? Pivotal Confidential–Internal Use Only 7
  • 8. Not Developer Friendly Pivotal Confidential–Internal Use Only 8
  • 9. The Application Centric Layer Pivotal Confidential–Internal Use Only 9
  • 10. Built for Agile Teams provision  <my  cloud>      target  <my  cloud>      push  <my  app>      bind  <my  services>      scale  <my  app>  +100   upgrade  <my  cloud>     Pivotal Confidential–Internal Use Only 10
  • 11. Deployment Is Just The Start Pivotal Confidential–Internal Use Only 11
  • 12. Software Scalable Software Pivotal Confidential–Internal Use Only 12
  • 13. Cloud Foundry Is Purpose Built For Horizontal Architectures Grow your application by hundreds of instances in less than a minute!! Pivotal Confidential–Internal Use Only 13
  • 14. 1 Billion Page Views A Day Powered by Cloud Foundry Pivotal Confidential–Internal Use Only 14
  • 15. New OSS Interfaces for Thousands of Servers Pivotal Confidential–Internal Use Only 15
  • 16. Incredible Cloud Foundry Ecosystem NDA NDA NDA Pivotal Confidential–Internal Use Only 16
  • 17. Introducing Pivotal CF The Leading Enterprise Distribution of Cloud Foundry The Leading Enterprise PaaS Pivotal Confidential–Internal Use Only 17
  • 18. Inside Pivotal CF Ÿ  World’s first IaaS integrated PaaS operation manager Ÿ  Scalable multi-language runtime service Ÿ  Available add-ons (includes runtime service gateway for application binding!) –  –  –  –  Pivotal HD Pivotal Analytics Rabbit MQ messaging service MySQL development service Pivotal Confidential–Internal Use Only 18
  • 19. Pivotal CF Operation Manager Ÿ  Industry’s first turn-key enterprise PaaS management platform –  Only PaaS that supports direct integration to IaaS APIs for turn key deployment and life-cycle management –  Live updates and capacity expansion, including OS patches Ÿ  First VM installs as virtual appliance, fully automated from there via IaaS APIs –  Ubuntu and CentOS –  RHEL – planned, timeframe TBD. Pivotal Confidential–Internal Use Only 19
  • 20. Delivering Turn-key Enterprise PaaS Pivotal Confidential–Internal Use Only 20
  • 21. Pivotal CF Runtime Service •  Self service agile platform for application management •  Flexible multi-language ‘buildpack’ architecture •  •  Outstanding Java-Spring support Extensible to most modern languages and frameworks, running on Linux •  Deployed applications enjoy built in services •  •  •  •  •  •  Logging/auditing (application, load balancer, events) Load balancing and DNS Automated Health management Instant scaling One command deployment Web console management •  Service broker: automated binding of apps to services Pivotal Confidential–Internal Use Only 21
  • 22. Pivotal CF– PHD Service Ÿ  Single cluster deployment of Pivotal HD including: –  HDFS, YARN, HBASE, HAWQ, Hive, Zookeeper Ÿ  Runtime service broker integration –  Instant credential generation and binding to shared PHD cluster Pivotal Confidential–Internal Use Only 22
  • 23. Pivotal CF: Analytics Ÿ  Enables enterprises and service providers to offer an analytics service Ÿ  Requires pre-existing Pivotal HD installation –  Full Pivotal CF install with HD coming soon! Ÿ  Runtime service broker integration allows dynamic provisioning and binding to applications Pivotal Confidential–Internal Use Only 23
  • 24. RabbitMQ Ÿ  Single HA cluster deployment of RabbitMQ Ÿ  Runtime service broker integration –  Instant credential generation and binding to shared RMQ cluster –  Unique virtual host per binding Pivotal Confidential–Internal Use Only 24