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A MERCANTILE API ECONOMY

              @wattersjames
Why do I care about this stuff?




                              Cloud Foundry Biz Dev Guy
                                    .org
                                    .com




OH “The future its like…all PaaS and APIs”
The API Economy Is—
ON!
AN AWESOME WAY TO SELL
….to developers as the end consumer
…but partnership is different
A large part of system design is driven by the
cost, latency and throughput ratios for different
types of storage and networking technologies.
This is not very different from how the laws of
physics constrain the possible designs for a
hammer or a kitchen sink, except that in the
case of data systems the laws of physics            --@jaykreps
change over time.                                   (Linkedin)




    API ECOSYSTEMS CHANGE
     ….often at the whim of a business executive
Unlike developer focused
tools many platforms want to
own the end user
experience…….
APIS ARE ABOUT TRADE
  ….what economic era are we in?
• Focus on positive balance of
                                trade with all partners
                              • Sell the finished goods while
                                controlling access to raw
                                resources
                              • “Staple ports” give first right of
                                refusal of all raw goods to




Most popular after discovery of vast new resources…..
A mercantile api economy jw
“Upcoming Changes to the Netflix API Program”
“…We will deliver the
end user experience…
thank you very much….”
The programming interface is open:
the data is only available to existing
subscribers through their existing sales
agreements
Enterprise side of „API economy‟
is moving slower. There is a
strong reliance on existing sales
and development patterns.
More „people‟ than protocol…

Balance of trade is historically complex outside of
reselling relationships….
Do you know the product
manager for the API?

What are their hopes and
dreams?

Are they ready to concede their
user interface to the ecosystem?

Is full API coverage more
important than time to market to
them?

Do they want to share data or
just have you resell a final
product?
Biz Dev Bifurcation
Did Twitter become embedded in the iPhone through the
appstore?
…..cool story bro
A mercantile api economy jw

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A mercantile api economy jw

  • 1. A MERCANTILE API ECONOMY @wattersjames
  • 2. Why do I care about this stuff? Cloud Foundry Biz Dev Guy .org .com OH “The future its like…all PaaS and APIs”
  • 3. The API Economy Is— ON!
  • 4. AN AWESOME WAY TO SELL ….to developers as the end consumer
  • 6. A large part of system design is driven by the cost, latency and throughput ratios for different types of storage and networking technologies. This is not very different from how the laws of physics constrain the possible designs for a hammer or a kitchen sink, except that in the case of data systems the laws of physics --@jaykreps change over time. (Linkedin) API ECOSYSTEMS CHANGE ….often at the whim of a business executive
  • 7. Unlike developer focused tools many platforms want to own the end user experience…….
  • 8. APIS ARE ABOUT TRADE ….what economic era are we in?
  • 9. • Focus on positive balance of trade with all partners • Sell the finished goods while controlling access to raw resources • “Staple ports” give first right of refusal of all raw goods to Most popular after discovery of vast new resources…..
  • 11. “Upcoming Changes to the Netflix API Program”
  • 12. “…We will deliver the end user experience… thank you very much….”
  • 13. The programming interface is open: the data is only available to existing subscribers through their existing sales agreements
  • 14. Enterprise side of „API economy‟ is moving slower. There is a strong reliance on existing sales and development patterns.
  • 15. More „people‟ than protocol… Balance of trade is historically complex outside of reselling relationships….
  • 16. Do you know the product manager for the API? What are their hopes and dreams? Are they ready to concede their user interface to the ecosystem? Is full API coverage more important than time to market to them? Do they want to share data or just have you resell a final product?
  • 18. Did Twitter become embedded in the iPhone through the appstore?