6. Set your online marketing goal SMART Specific Measurable Achievable Relevant Time bound
7. Summary Find out more about your target market What is your budget? What are your competitors doing? Set a online marketing goal Choose a strategy to achieve this List the activities you need to complete Monitor results
9. Is your website ready? Make sure your website is professional before you begin
10. Strengthen your brand All your online activities should revolve around this Do you know what your key promise is? Does your brand have a clear personality? Do you have a professional identity?
11. Build your contacts People that have shown interest Add to your address book These people have given you permission to market to them
12. Track your contacts How well do you know your contacts http://bit.ly/h0XYNN www.watradehub.com/ict
13. Get ready to monitor www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website
14. Strategies to achieve your goal Presentation on online marketing www.watradehub.com/resources/online-marketing
15. Social Media Create a Facebook Page for your business www.facebook.com/pages
19. Social Media Content: Get noticed, get links forums videos comments podcasts guest articles Start writing or recording press releases
20. Social Media Help people share your content developers.facebook.com/docs/reference/plugins/like www.addthis.com www.sharethis.com Add a social sharing widget to your website
21. Online Directories Get targeted traffic www.yellowpages.gh dir.yahoo.com www.dmoz.org Submit your website to as many directories as you can
22. Email Marketing Cheap, effective www.mailchimp.com www.getresponse.com Schedule periodic mass emails to your contacts
23. Have you achieved your goal? www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website
24. Now it’s your turn Define your target market Set your budget Research what your competitors are doing Set your online marketing goal Choose a strategy to achieve this List the activities you need to complete Monitor your progress (and make changes)