1. Summary of 2012 Accomplishments
Produced for Global Shea Alliance General Assembly
March 5, 2013
2. National Association Support Accomplishments
Developed shea nut quality training materials and distributed to
national associations.
Administered pilot quality campaigns in Ghana and Benin benefiting
6,590 sheanut collectors.
Held quality train the trainer events in Ghana, Benin, Cote d’Ivoire,
and Nigeria benefiting national associations and village leaders.
Held policy training for 30 national association members from Benin,
Ghana, Mali, and Nigeria.
Attended and supported national association events in Nigeria and
Ghana.
Enhance quality campaigns: Expand and improve reach for quality campaigns.
2013
Technical Support: Provide technical support to national associaitons and secretariats to improve
capacity to undertake projects.
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3. Sustainability Promotion Accomplishments
Researched sustainability models worldwide to propose options for
Global Shea Alliance. Met with Ethical Trade Initiative, Rainforest
Alliance, and IMO to gain feedback on a shea sustainability project.
Produced working document outlining membership criteria, base
code, and implementation principles. Document was approved by
Global Shea Executive Committee and released to members for
comment.
Engaged more than 100 members and stakeholders to obtain
feedback on the working document. Feedback was summarized and
released to members.
Produced an updated working document incorporating member and
stakeholder feedback.
Provide trainings at Shea 2013 to engage an additional 100
members and receive additional feedback.
Working Group: Engage key group of representative stakeholders to refine the base code and
2013
develop concrete steps to develop a program that will benefit all members.
Program Approval: Executive Committee to approve establishment of a proposed sustainability
program (seal, etc.)
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4. International Promotion
Developed new website that includes member profiles, discussion
forums, and a shea business and academic library.
Promoted the shea industry and Alliance at five international events
in Africa, Europe, and the US.
Initiated social media campaigns to promote shea resulting in 7,000
new followers on Facebook and 2,000 new visitors to the website.
International conference held in Benin attracting more than 420
stakeholders.
Welcomed 147 new members!
Consumer and Brand Education: Develop and disseminate videos that promote shea as a
2013
sustainable ingredient in food and cosmetic products.
Alliance Promotion: Develop print and on-line directory of Global Shea members and disseminate
at international trade shows and events.
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5. Quality Standards and Pricing Accomplishments
Obtain executive committee approval to produce shea nut quality
standards for Global Shea Alliance members.
Researched existing shea nut quality standards utilized by
international bodies and west Africa government agencies.
Produced working document that outlines parameters for
determining quality including moisture, admixture, and free fatty acid.
Distributed document to 40 members for comments.
In process of receiving and summarizing feedback from members.
Working Group: Engage key group of representative stakeholders to improve the working document
2013
and develop a means for members to utilize these standards.
Program Approval: Executive Committee approval of standards and means of utilization.
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