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1. This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/

2. How To Monitor Community Conversation, Distinguish Opinion Leaders And Become Successful Ambassadors To Online Communities While Building Your Organization's Reputation Eric Eckl July 14, 2008

3. Who Are You?

4. Sound Familiar?

5. How Good Is This Video?

6. How Good Is This Video?

7. Are You Dying to Know This?

8. Are You Dying to Know This?

9. Does He Really Have That Many Friends?

12. Part One: Public Discourse 2.0

13. Let’s Play Telephone

17. Person shares post from listserv with her class – and tells the person who posted it

26. Why Invest the Effort?

31. Source: Advertising Age, 2008

35. Part Two: Meet the Online Influential

43. The Pareto Principal

44. “ The Influentials” concept first recognized in the 1940s.

45. “… comprise 10% of the adult online population…”

46. “We estimate that Online Political Citizens are about 7% of the population…”

48. “Online individuals who forward advice do so to an average of 5 to 20 individuals…”

50. Part Three: The Social Etiquette of Social Media

51. A Refresher on Social Etiquette

53. #1: Email

54. #2: Comment

55. #2 Comments

56. Incoming Links Matter

57. #3 Links (Post)

58. #4 Links (Blogroll) Water Words blogroll Watercruch blogroll

60. Social Etiquette Elsewhere

61. Digg Everything on Digg — from news to videos to images to Podcasts — is submitted by our community (that would be you). If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see.

62. Digg

63. YouTube YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.

64. YouTube

65. MySpace MySpace is an online community that lets you meet your friends' friends. Create a community on MySpace and you can share photos, journals and interests with your growing network of mutual friends!

66. MySpace

68. Five Tough Questions for Government Employees

69. How will government attitudes towards social media change over the next five years? How about the next ten years?

70. Are comments on a government blog fundamentally different from those submitted during a comment period on a proposed action?

71. How could you demonstrate to a blogger or other online influential that you are listening to them ?

72. How could you tell if a blogger or other online influential is worth paying attention to?

73. How is freedom of speech on the Internet different from Freedom of the Press?