Shakira's Shewolf Album - Sony Music Case Study

Social Media Case Study consulting monitoring managing ORM marketing PR products audit Artist - Shakira Album Single - She Wolf

Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Duration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Communication Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Teaser Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Teaser Campaign Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Week1 Week4 100 150 200 250 Fans and Followers 50

Curtain Raiser ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Curtain Raiser Blog Post for Contest on Shewo lf.in Views and Ratings of Preview Video on YouTube Blog Post for revealing Shakira

Curtain Raiser Result ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shewolf Revealed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shewolf Revealed Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Album Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Page Views Graph for Facebook Page

Fan Demographics Graph for Facebook Page

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Statistics of the Twitter Profile

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Youtube Channel – Shewolf Tracker

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Complete Statistics of the Blog

Key Learning ,[object Object],[object Object],[object Object],[object Object]

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Shakira's Shewolf Album - Sony Music Case Study

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Shakira's Shewolf Album - Sony Music Case Study