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How Olay India Used Twitter & Facebook for Sampling Activity

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WATConsult
WATConsult

This case study documents a social media campaign by Olay India to increase their Twitter followers and engagement by offering free samples of their products. They promoted giving away free samples on Twitter and drove followers to their rewards website for the samples. This led to a significant increase in their Twitter followers from 816 to over 1780 and higher user engagement through mentions and outreach on the platform.

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Social Media Case Study consulting monitoring managing ORM marketing PR products audit
Story so far… Olay India on Twitter: Dull and dry Our Objective: To increase the number of Followers and spice up the Page with fun and interactive tweets
we did! The Big Idea Olay India gives away Free samples of Olay Total Effects and Olay Natural White on their Official Reward me Website We pushed the thought of Free Samples on Twitter as an experiment in order to increase our Followers The Main Message Follow us and get a Free Olay Sample this New Year!
we did! • We started of with a simple status update on Facebook, asking people, ‘Who wants a Free Sample of Olay products?’ • And after exact half an hour when the users were getting impatient, we left the link to the Official Twitter Page
we did! • Another official status update on the Facebook Fan page, with the Link to the Twitter Page @OlayIndia • Once people started following us, we gave them the link through Direct Messages
we did! Created Buzz on Twitter
we did! The Users Respond
we did! Twitter Influencers get involved
we did! Twitter Influencers get involved
we did! Lets talk numbers! Before After Twitter followers before Twitter followers after strategy strategy 816 1780+ Number of average @Mentions Number of average @Mentions before strategy – 6-9 after strategy – 50 – 55 Total Twitter outreach – Total Twitter outreach – 1,555,750 2,291,500
Contact us Campaign Consultancy: WATConsult.com Contact: Rajiv Dingra +91-9820761167 rajiv@watconsult.com Twitter.com/watconsult www.watconsult.com
The END

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How Olay India Used Twitter & Facebook for Sampling Activity

  • 1. Social Media Case Study consulting monitoring managing ORM marketing PR products audit
  • 2. Story so far… Olay India on Twitter: Dull and dry Our Objective: To increase the number of Followers and spice up the Page with fun and interactive tweets
  • 3. we did! The Big Idea Olay India gives away Free samples of Olay Total Effects and Olay Natural White on their Official Reward me Website We pushed the thought of Free Samples on Twitter as an experiment in order to increase our Followers The Main Message Follow us and get a Free Olay Sample this New Year!
  • 4. we did! • We started of with a simple status update on Facebook, asking people, ‘Who wants a Free Sample of Olay products?’ • And after exact half an hour when the users were getting impatient, we left the link to the Official Twitter Page
  • 5. we did! • Another official status update on the Facebook Fan page, with the Link to the Twitter Page @OlayIndia • Once people started following us, we gave them the link through Direct Messages
  • 6. we did! Created Buzz on Twitter
  • 10. we did! Lets talk numbers! Before After Twitter followers before Twitter followers after strategy strategy 816 1780+ Number of average @Mentions Number of average @Mentions before strategy – 6-9 after strategy – 50 – 55 Total Twitter outreach – Total Twitter outreach – 1,555,750 2,291,500
  • 11. Contact us Campaign Consultancy: WATConsult.com Contact: Rajiv Dingra +91-9820761167 rajiv@watconsult.com Twitter.com/watconsult www.watconsult.com