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เวียดนาม Brand planing
1.
BRAND PLANING
2.
ID : 1530328903
NO : 24 OUTSTANDING STUDENT PROGRAM AD 410
3.
General Information about
Vietnam
4.
General Information about
Vietnam Don Vietnam (:1000) = 1.05 US ( .2556)
5.
Vietnam Culture • • • • • • • •
6.
Market Overview GDP EWEC (East
West Economic Corridor) Literacy Rate)
7.
Market Overview World Trade
Organization - WTO ASEAN Free Trade Area - AFTA Greater Mekong Sub region: GMS) ASEAN Economic Community: AEC) AEC
8.
SWOT Analysis Of
Vitenam • • • • • Strength • • • • • Weakness
9.
SWOT Analysis Of
Vietnam • • • WTO • • • • Opportunities • • • • • • Threats
10.
AEC ASEAN Economic Community
11.
SWOT Analysis Of
Thailand • • • • • AEC Strength • • • Software • • ASEAN • • • • Weakness
12.
SWOT Analysis Of
Thailand • • • BOI WTO Opportunities • BOI ICT •Threats
13.
14.
jusmine rice)
15.
Information about Jasmine
rice from Thailand - amylose 14-17%
16.
Information about Jasmine
rice from Thailand
17.
Information about rice
from Vietnam IR 50404 OM 3217 -
18.
Brand Strategy case study
19.
Brand Challenge
20.
Brand Vision
21.
Brand Mission Brand place mission
22.
Brand Positioning
23.
Brand Essence
24.
Brand Promise
25.
Brand Attributes - Original -
Quality - Healthy
26.
Brand Tone of
Voice
27.
International Marketing Strategy
28.
29.
Glocalization
30.
Glocalization Strategy
31.
Target Audience Target p
32.
P’s premium Skimming Price Premium Supermarket convergence
media Above – below the line
33.
4 P’s 3
P’s People : Physical Evidence and Presentation : premium premium
34.
4 P’s 3
P’s Process : skill Brand
35.
Agency Selection Agency Agency Agency
36.
Total Brand Communications Campaign
for 2014 (Media plan + Budget plan) Above the Line Paid Media Below the Line Free Media
37.
Above the Line
Paid Media POP (Point of Purchase)
38.
Below the Line
Free Media Internet launch campaign Word of mouth Marketing
39.
Below the Line
Free Media Own Media Website Post Hashtag(#) random
40.
Budget Plan
41.
: ID : 1530328903
No : 24 Section : 3911 Outstanding Student Program OSP#10
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