At some point, as Social Media experts, we all eventually will need to participate in the business development process, whether its actually selling our services to clients and/or our superiors, or supporting the sale of our services to our agencies clients. After all, the agencies and companies we work for need to sell our expertise to clients, and we are inexorably linked to this process as essentially 'they' are selling 'us'. Also, as individual service experts, we all need to learn the ropes of selling ourselves and communicating the value of what we provide to others. Typically, people like us who specialize in Social Media services are experts in our field, but find the art and science of "selling" to be a challenge and sometimes even confronting. This can make the business development process a confronting and challenging affair.

1. How to Sell the Value of Social Media both Internally and Externally Business Development & Social Media:

26. Selling your own services / Selling yourself

39. Q & A