This document discusses the role and importance of design in journalism. It provides examples of good design practices and pitfalls to avoid. The key points made are:
1) Design is a tool to make information clear and get readers engaged. Poor design can hinder understanding.
2) The role of designers is to guide readers efficiently through content using visual elements like photos, graphics, and typography in a cohesive way.
3) Good design reflects the unique identity and values of the community a publication serves. Simplicity, readability, and respect for content should drive all design decisions.
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Basic design
1. Design: A Tool for Making
Things Clear
Visuals, Photography
Warren Watson
Arizona State University
2012
2. Why Design?
• “Design is a tool to make things clear. It is
a lubricant for ideas. Poor design is like
crackling static on the radio.”
-- Jan White, author, teacher (1988)
• “Why design? It’s simple. We’re in a
vicious fistfight for people’s eyeballs
-- David Fowler, art director (1994)
3. The Role of the Designer
“Role of the designer
is to get the reader to
the first paragraph.”
-- Edwin Taylor
10. Wright Stuff
“100 years ago today, near
Kitty Hawk, NC, Wilbur and
Orville Wright changed the
course of history with the
first power-driven, heavier-
than-air machine in which
humans achieved free,
controlled and sustained
flight. One witness, a young
boy, ran into town, yelling,
“They done it, they done it …
Damned if they ain’t flew.”
11.
12. Practicing Journalism Whole
“Competing for the news will require us to
practice journalism whole. It means that
editors will widen the view of their work, so
that words, illustrations and page design
are thought of us as one, not apart, and
handled whole.”
--Gene Patterson, former editor and publisher,
St. Petersburg Times (1988)
13. Whole
Journalism
Heads,
photos,
graphics
working
in
unison
15. Using all the Tools
• Subject overline
• Photo and caption
• Headline
• Explainer headline
• Editor’s note
• Nugget or glance
box
16. Anatomy of a Good News Page
> Strong center of < Subhead helps
visual impact tell the story
> Dramatic layout < Refers tell
befits the news what’s inside
> Strong < And of course:
secondary art A great photo!
> Highlights box
layers the news
17. Getting the Reader to the 1st Graph
* Strong
head with
active verb
* Map
showing
epicenter
* Brief facts
about quake
over head
* Infographic
* Subhead
tells more of
story
18. Anatomy of a Good Feature Page
> Strong center < Appropriate
> of impact white space
> Clever head < Accessory
color use
> Strong
secondary art < Contrast in
> Good sizes of
proportion of heads,
heads to text photos
34. ‘Information Anxiety’
“Good instruction is built on good
description. Words, pictures and numbers
-- use the right means to describe your
ends. Learning is remembering what you’re
interested in.”
-- Richard Wurman (1990) in book of the same name
35.
36. Put It in Understandable Terms
• An acre is 45,568 square feet in area. Easy
to forget? Yes.
• An acre is also roughly the size of a football
field without the end zones
• This is a cure for information anxiety!
50. Design Tips for Non-Designers
• Communicate expectations often, precisely.
• Learn to speak the language of the graphics
and design staff. They are specialists too.
• Insist on excellence.
• Don’t judge what you’re not trained to
judge.
• Focus on the big stuff! (more)
51. More Design Tips
• Pay attention to packaging issues.
• Learn about photography. It’s the most
important design tool. Learn the language
of excellence.
• Practice journalism whole. Graphics,
photos, captions and headlines are
information forms too.
52. 7 Simple Learnings from SND
• Keep it simple
• Let content drive the design
• Take care with the details
• Pay attention to the words as well
• Think like, not for, the reader
• Treat typography with respect
• Reflect your community
