The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.

1. 7 Steps To Using Social Media Marketing HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight

3. Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & Flash sale Refer a friend Social integration Mobile platform Affiliate network “ The same product costs on average three times the cost to produce” - Tony from www.Komodo.co.uk

8. THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &

10. Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media, PR and Marketing activities are KEY STEP 1

11. Brand Continuity STEP 2

12. Find Your Target Audience STEP 3

13. LEAD Strategy Listen RSS Feeds # Hastags LinkedIn Advance Search Twitter Who To Follow Facebook YourOpenBook.org Blogs Websites Twitter Google.news Cragslist Wikipedia STEP 4

14. Experiment Hootsuite Social Automation LEAD Strategy SEO Bit.ly STEP 5

15. Apply LEAD Strategy Share : Article, link information that aligns with what you are trying to achieve Advice : As an expert you should offer advice Engage : Industry. Follow them, re-tweet their posts or events and engage in conversations Have fun : Be funny - send links to relevant funny articles Special Offer : Send information about a special offer, promotion, event Start 3 - 5 tweets a day - Scheduled using Hootsuite 1 Post a day Pictures : 3 Images at a time Video : Link to a video you have placed on YouTube Press Release : Take a picture and load or link to online article Add Value : Talk around the business and add value to your audience Competitions : Run a competition Poll : Find out what your customer want STEP 6

16. Social Media Analytics Develop LEAD Strategy STEP 7 Measuring Social Media Effectiveness & Engagement

18. Case Study Five days after posting the videos on their specially designed website, Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.” 150 Million upload the videos and shared. In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The dust of each of these products fetched $800 and $901 respectively

19. United Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR

21. Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media Training - Mentoring - Consultancy