How to use Google & Social Media to Increase your Online Sales
•Transferir como PPT, PDF•
1 gostou•639 visualizações
Presentation at Retail Trade fairs in the UK on "How to use Google and Social Media to increase your online sales"
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (20)
Semelhante a How to use Google & Social Media to Increase your Online Sales
Semelhante a How to use Google & Social Media to Increase your Online Sales (20)
Mais de Think Digital First
Mais de Think Digital First (20)
Último
Último (20)
How to use Google & Social Media to Increase your Online Sales
- 1. Google and Social Media - Increase your online Sales Social Commerce “Please feel free to Tweet @wvrknight during this session”
- 2. Warren Knight Speaker / Author / Consultant CEO, co-founder of Gloople Speaker & Trainer F7Social 20 years Retail Experience 5 years Social Media Social Media for Business Sales Techniques for SME International Business
- 3. Online store GroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
- 4. Production Era Henry Ford 1920’s Model “T” Production 12.5 hours before 93 minutes afterwards Cost: $825 > $280
- 5. Marketing Era 1950’s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 78% of us trust our Friends recommendation of a product or "It's tingling fresh. It's fresh as service ice. It's Gibbs SR toothpaste.”
- 6. SoLoMo Era Connected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 42 Million “Likes”
- 7. Social Media Optimisation Finding Your Customers
- 8. Monitor
- 9. Monitor LeighannSays - YouTube Mara Hoffmans Swimwear Collection 6.13%
- 10. Respond
- 11. Amplify
- 12. Lead
- 13. Lead
- 14. Google Drive Presentations Drawings Documents Email Talk Forms
- 15. Google Listen
- 16. Google Keyword
- 17. Google Adwords You are in control of many features 1.Who can see your Gift advert i.e. where your audience is located 2. The Baby keyphrases that will trigger your advert 3. The Baby advert wording i.e. headline and 2 lines of description which specific brands web page your You need a long-term daily budget and a Maximum Cost-Per-Click (max. CPC) budget e.g daily budget of £20 and max. CPC of, say, 35p - this all depends on how competitive your location is.
- 18. Google Analytics
- 19. Google Merchant Google say that this can increase Click Through Rate by 10%
- 20. Google Checkout Google say that this can increase Click Through Rate by 10%
- 21. Google+
- 22. Google+ Local
- 25. Consultancy / Training / Mentoring Tell us What You Think