Gamification seminar / Jan.2014 - Oslo, Norway
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This document summarizes a presentation on gamification given in Oslo, Norway in January 2014. It discusses what gamification is, using game elements in non-game contexts, and provides examples of how gamification can be used to change behaviors through positive reinforcement, social recognition, and playful challenges. The document also presents frameworks for designing gamified systems, such as the D6 framework involving defining objectives, target behaviors, player types, activity loops, and deployment tools. The overall message is that work can be play through gamification.
![“We don't stop playing
because we grow old;
we grow old
because we stop playing.”
-- George Bernard Shaw
Gamification
Frokostseminar
January 2014 / Oslo - Norway
Yilmaz Guleryuz [ @WareNinja ]
Kim Leskovsky [ @iterate_no ]](https://image.slidesharecdn.com/gamification28jan2014-forslideshare-140129105602-phpapp01/85/Gamification-seminar-Jan-2014-Oslo-Norway-1-320.jpg)
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Gamification seminar / Jan.2014 - Oslo, Norway
- 1. “We don't stop playing because we grow old; we grow old because we stop playing.” -- George Bernard Shaw Gamification Frokostseminar January 2014 / Oslo - Norway Yilmaz Guleryuz [ @WareNinja ] Kim Leskovsky [ @iterate_no ]
- 5. Slices... • What • Why • How • with Examples! :-) ...and one more thing •
- 6. Gamification is... • NOT Rocket science :-) • NOT just for marketing or sales • NOT just Points, Badges, Leaderboards • NOT Making everything a game
- 7. Gamification is... The use of game elements & game design techniques in non-game contexts.
- 8. Huh? Game Elements Non-Game Contexts •Some objectives other than success in the game •Business, school, social impact, etc. Image Source: Kevin Werbach W
- 9. PISP! Predictable Irrationality Learning Source? -> Dan Ariely http://danariely.com/ O
- 10. Engagement Loop Motivation: Call to Action! Action: DO it! Feedback: Visible Progress R
- 11. Bartle's “Player” Types Example.1: 60% Achiever 40% Killer Example.2: 10% Killer 50% Socializer 40% Explorer Example.3: 60% Achiever 40% Explorer Bartle's model: http://en.wikipedia.org/wiki/Bartle_Test Image Source: http://frankcaron.com/Flogger/?p=1732 K
- 12. Progression Ladder (Player journey) MATRIX! Pathways to Mastery Onboarding
- 13. Remember when... Designing a Gamified flow • Autonomy: it’s all about the Player! • Meaningful choices • Analytical & Creative • Engagement & Progression • Challenges with rewarding experience
- 15. Is it right for my business? ● Where would you derive value from encouraging behavior? ● Are your target activities sufficiently interesting? ● Can the desired behaviors be modeled through algorithms? i
- 16. s
- 18. [Example-1] Social Recognition with Loss Aversion! P
- 20. [Example-2] Changing behavior with positive reinforcement A
- 22. [Example-3] Presenting people & skills with playful challenges PL AY
- 23. and… HOW?
- 24. Any Frameworks? D6 Gamification Design Framework (*) [1] DEFINE business objectives [2] DELINEATE target behaviors [3] DESCRIBE your players [4] DEVISE activity loops [5] DON’T forget the FUN [6] DEPLOY the appropriate tools Let’s PREZI! bit.ly/d6-gamification (*) Source: Kevin Werbach http://gamifyforthewin.com/
- 26. Learn more? Links, books, ... •Gameful Design by Sebastian Deterding >> bit.ly/gameful-design •Book: "For the Win" by Kevin Werbach >> bit.ly/book-for-the-win •"4 Keys 2 Fun" by Nicole Lazzaro >> 4k2f.com •Links-bundle about Gamification >> bit.ly/gamification-bundle
- 27. What was the hidden message? W O R K ? is P L A Y
- 28. Questions? LEKE - LAGE - LÆRE ITERATE Albert Einstein :-) Play is the highest form of research.
- 30. Remember when... Designing a Gamified flow • Autonomy: it’s all about the Player! • Meaningful choices • Analytical & Creative • Engagement & Progression • Challenges with rewarding experience
- 31. Some ideas to practice with... • • • • How can we increase the use of trashbin in the parks? How can we encourage people buying more vegetables? Increase motivation to try/learn new stuff. How can we Gamify this? How to apply Gamification techniques for Agile teams?
Notas do Editor
- >> introduction, greeting, … PISoP: Predictably Irrational Set of Practices
- open the stage by playing this video! then “well, that was the essence of Gamification! ….”
- WHO: quick intro about the speakers Kim the Gamifier! Yilmaz the Inkognito!
- this is just an opening act with a smile!
- Snapshot of the agenda one more thing -> inform about the hidden message give overview of the session ...and begin!!! and remind about the hidden-message! we'll follow WHAT-WHY-HOW format and continue with Hands-on section; playing the game!
- begin with "what is NOT"
- visual explanation of; > Game Elements > Non-Game contexts
- focus on Predictable Irrationality aspects! and WHY this makes it the foundation of playfulness PISoP: Predictably Irrational Set of Practices And it is; Learning from game design techniques Appreciating Fun Predictable Irrationality :-)
- talk about Engagement Loop by examples! call-to-action: sending notification, or request thru facebook feedback: linkedin profile completeness bar
- The adventure begins when you regard your audience as "Players", not customers or employees! > talk about "Player Types", importance in identifying the target, etc
- Progression Ladder, this plays critical role for the motivation of your players. Developing mastery by going thru stages of ongoing challenges; Onboarding - Scaffolding - Pathways to mastery TODO: onboarding/scaffolding, make it simpler. e.g. use only “onboarding”
- THAT’s the MAGIC SLIDE! again
- give Badge to the audience!
- Note: these questions are borrowed from D6 framework preparation make reference when presenting, and elaborate!
- note: this slide is “visual-trigger” to make audience laugh just before we move into examples
- use fsq “mayorship” as example of > social recognition & loss aversion
- use fsq “mayorship” as example of > social recognition & loss aversion
- Example: The Speed Camera Lottery Changing behavior with positive reinforcement
- Example: The Speed Camera Lottery Changing behavior with positive reinforcement
- >> Embed meeterate game in this section trigger engagement, for audience to play
- Talk about D6 framework by Kevin Werbach quick overview, elaborate with basic example
- D6 framework by Kevin Werbach quick overview, elaborate with basic example “D” comes from Design!
- we came back from prezi
- Bucket of links for books, articles, etc etc - Werbach's book - links to papers, slides, ...
- while QA part, keep this slide in the background
- keep this while greeting
- THAT’s the MAGIC SLIDE! again
- THAT’s the MAGIC SLIDE! again