1. © 2013 IBM Corporation
Put your business in Motion: Become a Mobile Enterprise
Put your business in motion – Become a Mobile Enterprise
Girish Dhanakshirur
STSM, Master Inventor, IBM Worklight Development

2. 22 © 2013 IBM Corporation
Five mobile trends with significant implications for the enterprise
1. Mobile is primary
91% of mobile users keep their
device within arm’s reach 100%
of the time
5. Mobile enables the Internet of
Things
Global Machine-to-machine
connections will increase from 2 billion
in 2011 to 18 billion at the end of
2022
2. Insights from mobile data
provide new opportunities
75% of mobile shoppers take
action after receiving a
location based messages
4. Mobile must create a
continuous brand experience
90% of users use multiple
screens as channels come
together to create integrated
experiences
3. Mobile is about transacting
96% year to year increase in mobile cyber
Monday sales between 2012 and 2011
Customers
Employees
Partners
Citizens

3. 33 © 2013 IBM Corporation
125+ patents for wireless inventions in 2012, bringing the total to 270
1H
Emptoris Rivermine Telecom
Expense Management
2012
IBM announced:
IBM Mobile Foundation
IBM Endpoint Manager
Named leader in
interactive design
IBM acquired:
Tealeaf CX Mobile
2H
IBM announced:
Managed Mobility
and MAPM Services
and
IBM Security Access Manager
for Cloud and Mobile
IBM announced:
IBM Mobile
Development
Lifecycle Solution
IBM announced:
IBM Connections Mobile
IBM acquired:
IBM Cast Iron
2013
1H
IBM announced:
IBM acquired:
Urban Code DevOps
Platform
Expanding out mobile portfolio with new capabilities

4. 44 © 2013 IBM Corporation
Industry Solutions
IBM & Partner Applications
Banking Insurance Transp
ort
Telecom GovernmentRetail Healthcare Automotive
Application & Data Platform
Strategy&DesignServices
Cloud & Managed Services
Devices Network Servers
Development&IntegrationServices
Management AnalyticsSecurity
IBM MobileFirst Offering Portfolio

5. 55 © 2013 IBM Corporation
Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Strategy&DesignServices
Cloud & Managed Services
Devices Network Servers
Development&IntegrationServices
Management AnalyticsSecurity
Application & Data Platform
IBM MobileFirst Offering Portfolio

6. 66 © 2013 IBM Corporation
IBM MobileFirst Platform offers:
 Native, web, or hybrid app development
 Tools to build & test high quality apps for many devices
 Management, security, continuous delivery & distribution of
apps
 Easy connectivity to existing data & services for mobile usage
 On-premises or managed service delivery
For clients who need to:
 Quickly develop and deploy high quality mobile apps across multiple platforms
 Seamlessly connect rich mobile applications to enterprise data and services
Key offerings:
 IBM Worklight
 IBM Rational Test Workbench
 IBM Mobile Application
Platform Management
Services
IBM MobileFirst Platform

7. 77 © 2013 IBM Corporation
IBM Worklight Components Overview
Reporting for Statistics
and Diagnostics
Public App Stores
Worklight Application
Center
Development Team Provisioning
App Feedback Management
Enterprise App Provisioning
and Governance
2
Device Runtime
Cross-Platform
Compatibility Layer
Encrypted and
Syncable Storage
Runtime Skins
Server Integration
Framework
ApplicationCode
3
Worklight Console
5
Unified Push and SMS Notification
Development and Operational Analytics
App Version Management
EnterpriseBackendSystems&
CloudServices
Worklight Server
User Authentication
and Mobile Trust
Mashups and Service
Composition
JSON Translation
Adapter Library for
Backend Connectivity
StatsandLogsAggregation
Unified Push
Notifications
Client-Side
App Resources
Direct Update
Mobile
Web Apps
4
Geolocation Services
HTML5, Hybrid, and
Native Coding
Optimization
Framework
Integrated Device
SDKs
3rd Party Library
Integration
BuildEngine
Worklight Studio
SDKs
Functional
Testing
WYSIWG Editor
and Simulator
Blackberry
Android
iOS
Windows
Phone
Java ME
Windows 8
Mobile Web
Desktop Web
1
Enhanced crash &
platform-level
exception capture
Location-based event
handling

8. 88 © 2013 IBM Corporation
Challenges
• Company estimated 40 percent of its future
business would come from providing mobile
• A solution that would provide
• Scalability needed to support high
volumes of data
• Significant numbers of users and
• Sizable development team.
Solution
Implemented IBM Worklight software to
support its mobile-application-development
project. The Worklight software provides the
scalability the client needs to address the
predicted increase in data and user volumes
anticipated once the project is completed.
Benefits
 Able to develop mobile apps quickly and
efficiently, supporting future business growth
at a lower cost than its previous provider
could offer.
 Gained scalability to support higher data and
user volumes once the mobile apps were
deployed.
“We utilize a hybrid/HTML5 approach to achieve our goals with Worklight
using web technologies (HTML, Java Scripting, CSS) everywhere we can,
and native code where we need to.”
#1 US digital bank has shipped industry-leading mobile capabilities and has
many more on the way

9. 99 © 2013 IBM Corporation
Scan & Certify
Instrument
Test
IntegrateObtain Insight
Manage
Deploy
Design & Develop
The IBM mobile application development lifecycle

10. 1010 © 2013 IBM Corporation
Objective #1: Enhance enterprise productivity
 Enable anytime access to
enterprise data and functions
 Design for mobile: leverage
sensors, context, and convenience
to accelerate productivity
 Leverage new form factors to
optimize IT delivery for role-based
needs of the workforce
 Attract new millennial talent to the
enterprise
Product catalog and
order tablet application
for sales personnel

11. 1111 © 2013 IBM Corporation
Objective #2: Transform processes for customer interaction
Scan equipment
at client sites
Access administrative
and technical
information
Find and fix location
discrepancies … (logged at B,
actually located at A)
Call time-and-location
aware support numbers,
open support tickets, view
SLA
Ecommerce integration:
View related products and
special offers—place
orders from smartphone
View contract terms,
technical and configuration
details
Example: Elmec IT equipment lease management

12. 1212 © 2013 IBM Corporation
Objective #3: Extend the enterprise’s business network in
new ways
 Instant access to information
(orders, customer history, etc.)
provide a more seamless
experience to the end customer
when multiple parties participate in
a business process
 Provides new channels for 3rd
party goods & services to surface
to the end user [the “app store”
analogy is everywhere!]
Credit card provider
aggregates offers from retail
partners
Offers are scoped by geo-
location for “augmented
reality” experience

13. 1313 © 2013 IBM Corporation
Web Mobile
Monolithic apps Many task-oriented apps
Mouse & keyboard driven Multiple sensors driven (touch, camera, GPS, etc.)
Least common denominator
browser approach
(1) Many different endpoint combinations (type, OS, screen sizes, etc.); user
experience highly tailored to the device
Centralized server execution De-centralized intelligent endpoints
Centralized code distribution &
controlled rollout
(2) Loss of control over distribution (e.g., app stores) and environment (e.g.,
client OS versions)
Trusted execution behind the
firewall
(3) Code runs in an environment outside of the enterprise’s control
(consumers, BYOD)
Always connected Many times offline or limited bandwidth
Optimized remote load Optimized local responsiveness
Static context
Context (e.g., location, speed of travel) varies and is being exploited to create new
experiences
IT delivery for mobile: how it differs from the web

14. 1414 © 2013 IBM Corporation
The platform & analytics portfolio provides a technology platform
to meet these objectives by:
Enabling business & IT to deliver a multi-channel experience (form factors, device types,
and touch points) that is consistent, cost effective, and compelling
Enabling the marketing, line-of-business, and customer support leaders to deeply
understand the customer experience and improve it
Facilitating skills transition so talent can be sourced cost effectively
Providing an open technology approach to protect the enterprise from rapidly changing
delivery models
Protecting the enterprise from new forms of mobile risk
Transforming an organization’s innovation process & operational capabilities for rapid,
repeated mobile delivery

15. 1515 © 2013 IBM Corporation
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expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Magic Quadrant for Mobile Application
Development Platforms
Ian Finley, Van L. Baker, Ken Parmelee,
David Mitchell Smith, Ray Valdes, Gordon
Van Huizen
Aug 7, 2013
This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and
should be evaluated in the context of the entire
report. The full report is available at
http://ibm.co/13TU2Dm
“As unprecedented numbers of enterprises
build mobile applications, the
mobile application development platform
market continues to grow and
evolve rapidly.”
Gartner has recognized IBM as a leader in the Magic Quadrant
for Mobile Application Development Platforms

16. 1616 © 2013 IBM Corporation