4. RTB was born in 1957 It is a Government Owned Broadcasting Station, NOT PBS (Public Broadcast Station) 54 yrs in Radio Brunei (1957 – 2010) 35 yrs in TV Brunei (1975 – 2010) In the past, services offered – 1 Radio Channel and 1 TV Channel offered RTB - Impact of IT 4 Brief History of Radio Television Brunei (RTB)
5. RTB - Impact of IT 5 Radio Station TV Station Half Century of RTB (Source: Courtesy of RTB)
6. RTB - Impact of IT 6 Newsfeeds, scripts, meetings, TV and Radio programmes scheduling – used lots of paper Newsroom alone, used more than 40 REAMS of paper daily No network – difficult to share information and collaboration Infrastructure facilities – using ordinary telephones, faxes and telegrams Core business: TV and Radio only Mission: To Inform, To Entertain & To Educate Before the IT Era
7. RTB - Impact of IT 7 Core business changed: TV, Radio and New Media Mission changed: To Inform, To Entertain, To Educate, To Inspire and To Interact Anytime, Anywhere and in Anyway The Impact of IT
8. RTB - Impact of IT 8 Brunei Media Consumption (Source : ACORN Mid 2009)
9. RTB - Impact of IT 9 The New Image of RTB www.rtb.gov.bn
10. RTB - Impact of IT 10 Data Casting – Information with voice, pictures, video & text TV Anytime – What I want to watch, When I want to watch Mobile TV – Mobile reception of TV e.g. in Buses and Cars Electronic Program Guide (EPG) – Program menu, information on artists, performers, cooking ingredients, weather forecasts, etc. IT New Services
11. RTB - Impact of IT 11 Video On Demand (VOD) – subscribed services on movies at any time from anywhere Internet TV (i-TV) – another delivery platform for internet services Interactivity – Interactive of sports, entertainment, advertising: TV commerce & home-shopping Digital Signage – Infochannel for staffs, news, website, visitors, government agencies and other stakeholders IT New Services
12. RTB - Impact of IT 12 Uses IT for monitoring and playing songs by DJs. Live chat, request songs, dedication, greetings, social networking between DJs & listeners Listen to Netradio live streaming anywhere, anytime & anyhow DAB Radio – listeners get more information, record and playback as a podcasts. Servers needed to handle radio system applications e.gWinMedia, RCS IT in Radio
13. RTB - Impact of IT 13 Uses IT for advance planning and scheduling for 5 TV channels It provides automatic timing – each frame counts! TV Playlists – link to everyone within a network Enterprise and finance people involved heavily Purchasing TV programmes from Overseas – FoxFast, Hollywood, Bollywood, Mediacorp, etc. Using Non-Linear Editing for promos, advertisements, talkshows, documentaries, etc IT in TV Programmes
15. RTB - Impact of IT 15 Using IT to provide flexibility and speed up work Submitting work electronically with sharing media and other news resources and agencies - APTN, Thomson Reuters and Earth TV. Faster submission of local and foreign news-on-air Allows last minute changes even during LIVE News runs on other systems – interoperability Reduce the amount of paper wastage IT in Newsroom
17. RTB - Impact of IT 17 Citizen Journalism www.rtbnews.rtb.gov.bn
18. RTB - Impact of IT 18 Building IT infrastructure – NAS, SAN, VPN, LAN, WAN, servers, clients, fiber optics, leased line Intranet and Extranet services Web streaming – News, TV programme & Radio Maintaining server systems – email, contacts, calendar, notes, Sharepoint & Operation manager IT Help Desk System support RTB staffs whom encountered problems with related to IT IT Workgroup Network System
19. RTB - Impact of IT 19 Mobile TV Anywhere Personal Interactive A natural extension of services on the ubiquitous mobile phone: it is video@interactive.anywhere It offers mobility and interactivity for personal viewing: a natural service extension Mobile TV using DVB-H (J.Yip, 2008)
23. RTB - Impact of IT 23 The influence of new media has a high impact Merging of Internet and Entertainment Industries Future entertainment: how to capitalize on the multimedia and interactive capabilities and how to adopt the techniques and technologies used in the internet powerhouse To stay competitive in technologies: need to invest in state-of-the-art technology and digital IT equipment for producing the highest form of quality in products and services Challenges Ahead
24. RTB - Impact of IT 24 Interactive marketing: for the advertising, shopping, travel and gaming sectors Computer-Graphic development for entertainment industry Hand devices: Internet has combined IT broadcasting and telecommunication industries so as to meet consumer demand for creative services & functionality for Ultra mobile PCs, mobile phones, netbooks, iPAD, WePAD. The exciting used of interactive digital media (IDM) Challenges Ahead
25. AC Nielsen. (Aug 2009). A snapshot of Brunei media consumption. Retrieved on April 6, 2010 from http://brandequity.com.my/research/media'09/aug09.pdf John Yip. (Chief Engineer). (2008). Mobile TV Development: How to drive it [e-book]. RTHK Hj Isa Dzulkiflie. (Head of Promo, Planning and Presentation unit). (2009). Video montage. RTB RTB - Impact of IT 25 REFERENCES: