Revised exercise for the Design Thinking Lab. The Empathy Map of Mr. L.

1. Mister L23 years old
Just graduated in Graphic Design
Video maker at a tradi onal company
I want to try a more
challenging job
I’d like to be
recognized
as a famous
designer
I’m always busy
and I get very angry
I can never be with
family and friends,
and they complain
I guess I’ve learned
a lot there, and now
I’m ready for a func on
for a new challenge,
which offers me a
be er sallary
I don’t like the
company’s culture
I want to leave
my current job
A new job will help me
fulfilling some dreams,
such as travelling
abroad and ge ng
married
I o en disagree with
my boss,
who takes his
religion into
considera on to
professional ma ers
I am a video maker,
but I feel I can do
much more, so
I need a new
opportunity
Say
DoHe smiles every
me he thinks
about the future
His eyes glow
when he dreams
about a new job
opportunity
He touches his head
when considering
and thinking
His le leg shivers
when he get nervous
He enjoyed the
conversa on, even
invi ng for a new
mee ng
Think
Life can be be er
He’ll sleep be er
if he changes his
job
He’ll be less stressed,
so he’ll be happier
He’ll have more
free me, so friends
won’t complain he’s
always busy
He’ll have me to
analyse his own
mind, leading him
to explore new
adventures or
opportuni es
Feel
Stressed at the
current job
Hopeful about
the future
Busy - no me for
fun
Glad to have the
chance of searching
for solu ons
Delighted at a
the chance of
changing his life
Problem Statement
becauseeven though he knows he wants
a new job, he’s uncertain about how to do
it and how it will change his life and
affect his feelings
needsto revise his CV, search for
job opportuni es, consider his
wishes, desires and dreams
Graphic Designer, just graduated,
who wants to change his job in order to
improve his life condi ons
Insights
Have a leisure ac vity, in order to reduce
stress while he needs to con nue at
the current job
Keep having these conversa ons, in which
we can find new solu ons to solve his
problem, the job, and imagine his
future life with a new opportunity
Revise CV, in order to be prepared
for a job opportunity
Establish a schedule in which he’ll
have me to catch up with family and
friends