Overview of WalkSign's value proposition

1. walksign consulting

2. The Intersection of Meaning and Relevance
walksign consulting

3. Meaning
walksign consulting

4. What does it mean?
How does it fit into my life? Work? Play?
Where do I find it?
Who would be wearing it? Using it? Reading it?
When is it available?
Why should I buy it?
walksign consulting

5. Relevance
walksign consulting

6. What makes it relevant?
How does it cause me to think? Act? Behave?
Where did I last encounter it?
Who recommended it to me?
When is it time for me to get it?
Why do I like it?
walksign consulting

7. Services
walksign consulting

8. Consulting
Marketing
Messaging
walksign consulting

9. CONSULTING
WalkSign offers you thoughtful
counsel and recommendations to
grow your business.
Where do we differ from
mainstream consultants?
In two mission critical areas:
(1) We are always thinking about
your brand as well as its
reputation in the
marketplace.
(2) We don’t just make
recommendations …
we thrive on execution
Consulting and implementation.
Marketing • Change management
Messaging • Execution and implementation
• Management counsel
• Organization effectiveness
• Planning and business
development
walksign consulting

10. MARKETING
Marketing is an economic function.
It is the bringing together of sellers
and buyers in a marketplace where
goods and services are exchanged
at a fair profit. Why limit your brand
to print, if you really need
broadcast? Or why use television,
when a newspaper campaign or an
event might be more effective? Or,
how about engaging prospects and
customers digitally?
Did you catch the video footage
from your most recent office party
on YouTube?
Consulting We seek the best solutions for your
specific needs and your specific
Marketing business requirements.
Messaging • Brand layeringSM
• Consumer communication
• Digital strategy
• Event planning and production
• Maximizing marketing
effectiveness
• Product launches
walksign consulting

11. MESSAGING
You want your company, its
executives, to communicate
efficiently and effectively.
We want to help.
Our goal is to help you determine
three messaging objectives:
(1) Who do you want to talk to?
(2) What do you want to say?
(3) How will you say it to cause
audiences to think or act
positively toward your
brands, products,
Consulting or services?
Marketing • Content creation
Messaging •
•
Crisis communication
Employee communication
• Executive communication
• Mergers and acquisitions
• Shareholder letters
• Speechwriting
walksign consulting

12. Communication
Marketing
Technology
walksign consulting

13. OUR PERSPECTIVE
Communication is based on the
five senses. It is as much about
listening as it is about sending
messages. It is a dialog that is
sustainable, meaningful, and
relevant to your audiences.
Marketing is an economic
function. It is the bringing
together of sellers and buyers in
a marketplace where goods and
services are exchanged at a fair
profit. It is the way you position,
price, and promote your brand,
product, or service.
Communication
Marketing Technology is the enabler. It
makes communication and
Technology marketing more efficient and
effective. It is invisible. It is what
is used to make a difference.
walksign consulting

14. Approach
walksign consulting

15. Who
Force-Field Analysis Audience
Best
Drivers
Case
Current
What Reality Message
Worst
Barriers
Case
Where Place
Audience
Profile
Segment
Planning Focus Reputation
Digital
Facts Beliefs
When Gaps Opinion Time
Analysis Character
Hypothesis Alignment
Recommendations
Objectives
walksign consulting Client+Agency client
walksign consulting client
Organization
Why Technology Motivation
Integration
Governance Brand Promise
Evaluate
Test Strategy Image
Rational
Measure Point of View Emotional
Learn Content
How Improve Experience Behavior
Position
Attitude Storytelling
Expression
Observation
walksign consulting

16. GET IN TOUCH
Scott R. MacIver
Founder and CEO
scott@walksign.com
telephone:
Connect T (919) 542-9877
F (919) 542-6077
website:
www.walksign.com
blog:
blog.walksign.com
walksign consulting