1. every live event you like
Xcellos Proprietary and Confidential

2. Xcellos Proprietary and Confidential

3. SOCIAL CALENDAR
Your Branded Social Calendar
Getting on your customers’ lists of things to do
More Than 80,000 Live & Televised Events
Every live event your customers like
Locally-Created Events
Turning customers into brand advocates
Xcellos Proprietary and Confidential
every live event you like

4. SOCIAL ARCHIVE
User-Submitted Photos
Your customers sharing photos of your place
Branded Event Walls
Becoming the page where fans banter about events
The Facebook Places Fans Go
Staying on your customers’ lists of favorite places
Xcellos Proprietary and Confidential
every live event you like

5. SOCIAL COMMERCE
Fans Spend More
Turning social activity into incremental sales
Branded Loyalty Gifts
Rewarding your customers for connecting
Optimized Deals
$ The offers your customers want, when they want them
Xcellos Proprietary and Confidential
every live event you like

6. 5 MILLION FANS
~120 Buffalo Wild Wings Profiles ~150 Buffalo Wild Wings Places
~180 Buffalo Wild Wings Pages
Xcellos Proprietary and Confidential

7. LIKE THE PAGE
Custom Header
GET THE DEALS
Localized Events
DEALS FOR
INVITING FRIENDS
Social Archive
DEALS FOR
SHARING PHOTOS
Social Commerce
DEALS FOR
SUGGESTING PAGE
Xcellos Proprietary and Confidential

8. FACEBOOK CONNECT FRANCHISEE DASHBOARD
EditEvent
Edit Event
Image
Upcoming Events
Upcoming Events Image + Add Event Photo
+ Add Event Photo
Select All Add/Delete Category Default
Select All Add/Delete
For the next Time Period Category Default
For the next
GeorgiaTime@ Duke
Tech Period
2/20/2011 8:00PM When? 2/20/2011 8:00 pm till
Durham, NC
Georgia Tech @ Duke What? Georgia Tech vs Duke
2/20/2011Atlanta Hawks vs LA Lakers
8:00PM
Durham, NC2/21/2011 1:00PM When? 2/20/2011
Where? Buffalo Wild Wings - Lenox
8:00 pm till
Atlanta, GA
Details Add description
What? Georgia Tech vs Duke
Atlanta Hawks vs LA Lakers
Daytona 500
2/21/20112/21/2011 2:00PM
1:00PM
Daytona, FL Where? Buffalo Wild Wings - Lenox
Atlanta, GA
Georgia Tech vs Virginia
2/23/2011 2:00PM Details Add description
Daytona 500Charlottesville, VA Publish Schedule A- 3 days prior
2/21/2011 2:00PM
2/17/2011 2:30 pm
Daytona, FL
Search Events
2/20/2011 3:30 pm
City Atlanta, GA
Georgia Tech vs Virginia Category Default add time
2/23/2011 00/00/0000
Date 2:00PM Search
Charlottesville, VA
Publish
Deal Schedule A- 3 days prior
Invite 5 friends to join you
Sports + add team
Search Events get 2/17/2011
FREE Onion Rings
Team 2:30 pm
Category Default
City Atlanta, GA
Georgia Tech Yellowjackets Basketball 2/20/2011 3:30 pm
Select All Add/Delete add time
Date 00/00/0000 Search Category
Select Tabs Default
Publish
Georgia Tech vs Virginia
2/23/2011 4:00PM
Atlanta, GA
Sports + add team Deal Invite 5 friends to join you
Georgia Tech @ NC State
2/25/2011 2:00PM
Team Raleigh, NC get FREE Onion Rings
Georgia Bulldogs Basketball
Category Default
Georgia Tech Yellowjackets Basketball
Atlanta Hawks
NASCAR
Select All Add/Delete
Select Tabs Publish
Add to Schedule
Georgia Tech vs Virginia
2/23/2011 4:00PM
Atlanta, GA
Georgia Tech @ NC State
2/25/2011 2:00PM
Raleigh, NC
Georgia Bulldogs Basketball
Atlanta Hawks
NASCAR
Add to Schedule Xcellos Proprietary and Confidential

9. FACEBOOK CONNECT CORPORATE DASHBOARD
Social Action Inventory Featured Deal Logged In as
Social Action Inventory Admin Name
Events $ Deals
Events
Events MARCH MADNESS BTGO
Featured Deal
Social Action Inventory Featured Deal
Invite 5 friends
Events
Invite 5 friends AddMARCHtext for featured deal
new MADNESS BTGO
MARCH MADNESS BTGO
Add new action
Invite 5 friends
BUY TWO DOZEN Add new text for featured deal
Add new text for featuredAdd Deal Header
+ deal
Add new action GET ONE FREE
Add new action TO CELEBRATE
Photos + Add Deal Header
+ Add Deal Header
MARCH MADNESS
Photos Default Deals
Photos
Tag 5 friends Events
Tag 5 friends
Tag 5 friends
Default Deals
Add new action Invite 5 friends
Add new action
Events
Add new action
Date, Time Event Name
Tab get FREE 5 friends RINGS
ONION
Tab Invite
Invite five
Tab This is the default deal for all
friends and
Suggest Page to 20 friends TELEVISED NFL GAMES in the RINGS
get FREE ONION RINGS
SOUTHEAST REGION. select region
Suggest Page to 20 friends get a FREE order
Social Rewards Inventory of ONION RINGS
Add new action Suggest Page to 20 friends select region
Gear + Add New Gear select event category
Add new action
Social Rewards select event category
Social Rewards
Gear + Add New Gear
+ Add New Gear
Add new action
Photos
Photos
Tag 5 friends
in a photo
Tag Tag 5 friends
5 friends
and get five
FREE WINGS. get 5 FREE WINGS
get 5 FREE WINGS
Food Food select region
select region
FREE ONION RINGS
ONION RINGS
FREE ONION RINGS Tab
Tab
FREE ONION RINGS
ONION RINGS Suggest us to 20
FREE ONION RINGS friends and get Tab Suggest page to 20 friends
Suggest page to 20 friends
Drink a FREE BW3
T-­SHIRT. get FREE BW3 T-SHIRT
get FREE BW3 T-SHIRT
Drink $2 MILLER LITE
$2 MILLER LITE Suggest page to 20 friends
select region
select region
$2
$2
$2 MILLER LITE MILLER LITE
MILLER LITE
get FREE BW3 T-SHIRT
$2 MILLER LITE select region
Xcellos Proprietary and Confidential

10. USING LIVE EVENTS TO DRIVE TRAFFIC
Create special events
Search local live events
Promote televised sports
Xcellos Proprietary and Confidential

11. DEALS FOR SHARING EVENTS
Custom Deals with optimization
Instant rewards for social behavior
Incremental friend traffic
Xcellos Proprietary and Confidential

12. DEALS FOR SHARING THE EXPERIENCE
Attract new customers
Rewards drive repeat traffic
Local photos generate more tags
Xcellos Proprietary and Confidential

13. DEALS FOR SHARING BRAND LOYALTY
Scalable, immediate gratification
Collect physical address for redemption
Or drive traffic to store to claim reward
Xcellos Proprietary and Confidential

14. Brand-compliant pages for 700+ locations
Xcellos Proprietary and Confidential

15. PLACES, DEALS AND MOBILE
Valet QR Checkin
Mobile Social Loyalty Program
Trading frequency for points
Points = Instant Cool Schwag
Xcellos Proprietary and Confidential

16. THE NEW CONSUMER PROFILE
what your fans DO and WANT,
not just what they have ‘LIKED’
what they are willing to share
and what incentives work
$
how social behavior leads to
brick & mortar transactions
Xcellos Proprietary and Confidential