iPad News Apps

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This document summarizes and compares several major news apps for the iPad, including USA Today, The Wall Street Journal, The New York Times, Reuters, NPR, The Associated Press, and Bloomberg. It describes the layout, navigation, and scrolling features of each app. Key details like how stories and sections are accessed and organized and where ads are placed are provided for each app.

Tecnologia

Looks like
the paper,
gives
prominenc
e to lead
story
Sidebar
does not
scroll
with
center
well

Story pages
down, next
article
swipes right

Layout
leaves
whitespace
at end of
article.

Familiar
layout to
homepage.
Swipe left to
continue
(not

Inline rich
media.
Additional
stories on
right.

Horizontal
scrolling
only.
Navigation
listed at

Swipe to go
to the next
page. Tap
upper left to
go back to
section front

Separate
text and
video
content.
Primary
navigation

No
signiﬁcance
given to
important
stories.
Rows slide
right to left

Media gets
prominent
placement
on article
view.

Stories not
chronological
, but
editorial is
programmati

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iPad News Apps

1. iPad News Apps

2. USA Today

4. Looks like the paper, gives prominenc e to lead story Sidebar does not scroll with center well

6. Tap icon to call up section navigation

8. Story pages down, next article swipes right

10. Layout leaves whitespace at end of article.

11. Wall Street Journal

12.

13. Individual 'issues' take time to load.

14.

15. Familiar layout to homepage. Swipe left to continue (not

16.

17. Inline rich media. Additional stories on right.

18.

19. Popup advertisemen ts throughout

20.

21. Tap logo to call up navigation

22. New York Times

23.

24. Horizontal scrolling only. Navigation listed at

25.

26. Swipe to go to the next page. Tap upper left to go back to section front

27.

28. Half page ads

29. Reuters

30.

31. Separate text and video content. Primary navigation

32.

33. Story page smooth horizontal scrolling.

34.

35. Secondary navigation upper right

36. NPR

37.

38. No signiﬁcance given to important stories. Rows slide right to left

39.

40. Media gets prominent placement on article view.

41. Associated Press

42.

43. Headlines on index

44. Bloomberg

45.

46. Stories not chronological , but editorial is programmati

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