1. LO1
Examine the framework of strategic
management process and identify
the context within which strategies
are formulated. Examine the
importance of mission statements.
20. Group Assignment 1
• Craft a mission statement for a company your
group agrees on (assume you are the
executives) (i.e. could be the company you
work in), which includes:
– The reason for existence – what an organization
does
– A statement of some desired future state (vision)
– A statement of key values that an organization is
committed to (values)
– The measurable desired future goals (goals)