This document discusses the importance of enthusiasm for brands. It defines enthusiasm as a passionate interest that arouses consuming interest. Enthusiasm allows brands to continuously reinvent themselves, maintain top-of-mind presence despite marketing clutter, and remain an integral part of consumers' lives. The document argues that marketing now focuses on building win-win love relationships with consumers at a profit, rather than competing at a loss. It offers the services of Design Larisa to help brands cultivate advocates, increase visibility, and generate excitement through traditional and new media marketing communications.

1. What does a 125-years old, international brand
like
Coca-cola
have in common with a relatively young,
local brand like
Dangote Noodles?

2. This Common Denominator has helped both
brands to
Remain Relevant,
Maintain Freshness
and
Deepened Bonds
with consumers.

3. It is also responsible
for
sustained profitability,
high brand equity &
increased stakeholders’ value.

6. Definition
1. Passionate interest in,
2. Eagerness to do something,
3. Something that arouses a consuming interest.

7. Enthusiasm helps a brand to
continuously reinvent itself,
maintain top-of-mind presence and
standout from the marketing clutter
while
remaining an integral part of the consumers’ everyday existence

8. The old paradigm that marketing is
war (win some, lose some) is no
longer tenable in the customer-
centric, rapidly changing economic
landscape of today.
Marketing now operates a new love-
relationship scenario (win-win).

9. Why beat the
competition at a loss
when you can win the heart of the
consumer at a profit?

10. Let
help you
create enthusiasm around your brand
in the most enduring, endearing and
cost-effective way.

11. Allow us to help you
 cultivate brand advocates/evangelists,
 increase brand visibility and
 create marketing space that
 generate excitement and buzz
around your brand and organisation.

12. Design Larisa is a 361 degrees
Marketing Communications
firm that combine all the
benefits of traditional
advertising with the
personalization and
effectiveness of new media
(mobile, Internet & social).

13. Join our list of Satisfied clients
Deux Project Limited
Primetime Entertainment
Clearline Int'l HMO
Jojo Dog Food
Paramedico Limited
Finecoat Paints
Shield Paints
Precise Medical Diagnostix
Ayodele Medical Centre Ltd
Ondo State Government - Mare Festival
Dele Belgore Campaign Org.

14. Lets talk today!
It will give us great pleasure to make
a capability presentation to you at
your earliest convenience.

15. Reach us as convenient via;
Adewale Alaba (COO)
08191594076, 08098710627
Design Larisa
Plot 4, Block 5
Dove Estate, Off Unity Str.,
Oke-ode, Ile-Epo
…creative brand expressions
Lagos.
designlarisa@gmail.com
Facebook.com/designlarisa
Twitter.com/designlarisa