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July 15,  2009 Slingshot  Design Your Ride Campaign Summary
Design Your Ride  Campaign Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],2
The Numbers * Following the promotion, ProductPulse users will continue to display their recommendations, in 30 days following the campaign this is expected to be an additional 3.5M+ impressions 3 10 Week Total Next 30 Days* Participants 33,048 n/a Designs Submitted 131 n/a User Comments 567 150 Impressions 9.8M 3.5M+
Promotion Demographics ,[object Object],4 ,[object Object],66% Female 66%  Male
Participation—Submitting Designs 5
Participation—Voting on WakeSites 6
Participation—Voting on Facebook 7
Commenting 8
Almost 600 Comments on Designs TagCloud shows the frequency of words consumers used to describe the designs 9
Impressions 10
9.8M Impressions in 60 Days My Stuff Display Ads Promoting Contest Voting Displays Feeds, Notifications, Invites 11
Summary 12
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13

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Slingshot Design Your Ride Campaign Summary